Claude Skills by Growth-Today

Convert natural-language audience descriptions — including job postings, briefs, and ICP notes — into Clay search queries over people, companies, and jobs. Use when the user wants to write or refine a Clay search query, or describes leads, companies, candidates, or job postings they want to find in Clay.

Expert B2B contact data audit framework for RevOps, GTM Engineering, and Sales Operations. Use when running a data quality audit on a CRM (HubSpot, Salesforce, Pipedrive, Close, Attio), scoring a contact data layer across 10 dimensions (coverage, accuracy, freshness, cost, governance, and more), answering benchmark questions on email accuracy, bounce rates, mobile connect rates, or data decay, or validating provider claims (Apollo, ZoomInfo, Cognism, Clay, BetterContact). Triggers on: audit o...

Audit a bounce or blacklist problem to root cause and produce a full bounce report. Use for pulling replies via the EmailBison MCP/API, working around the broken type=bounced filter, stripping auto-replies, classifying bounces (Hard/Soft/Block) by SMTP/DSN code, running the neutral-copy test, and tracing the cause to infrastructure, list/data, or copy. Triggers on bounce audit, why are my emails bouncing, blacklist, Spamhaus, URIBL, hard bounce, soft bounce, block bounce, SMTP codes, DSN code...

Build cold-email campaigns and route by ESP and SEG. Use for campaign setup, the Lead-ESP by sending-vendor decision matrix (ESP matching is dead as a fixed rule), profiling a lead list by recipient ESP with the dns-auth-audit playbook in --esp-mix mode, isolating SEG leads onto dedicated domains, and the launch gate. Triggers on build campaign, ESP matching, provider matching, ESP mix, profile the lead list, what ESP are these leads on, SEG, Mimecast, Proofpoint, Barracuda, campaign routing,...

Read the inbox-health dashboard from the email infra management system and act on it. Use for inbox classification (Active, Warmup Needed, Burnt, New, Blacklisted), per-state send limits, reading each panel, the diagnosis order, and resting burnt inboxes. Classification and limit tables are verify-only: recompute the expected state and report a mismatch, never retag or change a limit. Triggers on inbox classification, inbox health, dashboard, warmup score, placement score, inbox tagging, burn...

Pick cold-email sending domains, brief ScaledMail to buy them, and size the build. Use for domain ideation, on-brand naming rules, avoiding spam-trap naming patterns, TLD choice, checking the registrar and date spread ScaledMail delivers, and sizing mailboxes and domains with the sizing-calculator playbook. Triggers on domain research, buy domains, sending domains, domain naming, secondary domains, registrars, ScaledMail, how many domains, how many mailboxes, infrastructure sizing, size the b...

Set up and connect sending inboxes in EmailBison (infrastructure side). Use for connecting Google, Microsoft, and custom-SMTP inboxes to EmailBison, warmup configuration, advanced deliverability settings, custom tracking domains, and vendor-managed versus in-house setup. Triggers on EmailBison setup, Bison connect inboxes, Bison warmup, bisonsphere, EmailGuard placement test, ScaledMail Bison, add sender emails. Do NOT use for writing sequences or copy (use gt-cold-email), buying domains (use...

Set up and connect sending inboxes in Instantly (infrastructure side). Use for connecting Google, Microsoft and custom-SMTP inboxes, warmup configuration, advanced deliverability settings, the required Unibox toggles (Save undelivered emails is off by default and gates what the reporting can see), and vendor-managed versus in-house setup. Triggers on Instantly setup, connect inboxes, Instantly warmup, advanced deliverability, Unibox, Unibox settings, save undelivered emails, show auto-replies...

Set up and connect sending inboxes in Lemlist (infrastructure side), including its multichannel email + LinkedIn setup. Use for connecting Google, Microsoft, and custom-SMTP inboxes to Lemlist, lemwarm warmup, sending limits, ESP matching, inbox rotation, LinkedIn limits, blocklist/unsubscribe, and vendor-managed versus in-house setup. Triggers on Lemlist setup, lemwarm, Lemlist connect inboxes, Email Provider Matchmaker, Lemlist LinkedIn limits, Deliverability Hub. Do NOT use for writing seq...

Provision cold-email mailboxes and configure DNS and authentication. Use for Google Workspace, Microsoft 365 and custom-SMTP mailbox setup, MX/SPF/DKIM/DMARC records, masking versus redirect, custom tracking domains, and DNS-drift monitoring via the dns-auth-audit playbook. Triggers on mailbox setup, DNS setup, MX, SPF, DKIM, DMARC, check my DNS, verify SPF, DMARC policy, p=reject, DNS drift, provisioning, masking, redirect, tracking domain, Google Workspace, Microsoft 365. Do NOT use for buy...

Audit a live sequencer workspace to verify inboxes are set up correctly against the Growth Today standard. Use for pulling live config from Instantly / EmailBison / Smartlead / Lemlist and reporting per-item PASS / WARN / FAIL across connection, warmup, sending limits, DNS/auth, tracking, Unibox toggles and cross-sequencer hygiene. The 21-dimension table is executable: each row names the exact MCP call and field. Triggers on setup audit, run the audit, audit my client, is this workspace set u...

Set up and connect sending inboxes in Smartlead (infrastructure side). Use for connecting Google, Microsoft, and custom-SMTP inboxes to Smartlead, warmup configuration, advanced deliverability settings, custom tracking domains, SmartDelivery placement tests, and vendor-managed versus in-house setup. Triggers on Smartlead setup, Smartlead connect inboxes, Smartlead warmup, SmartDelivery, Smartlead custom tracking domain. Do NOT use for writing sequences or copy (use gt-cold-email), buying doma...

Warm up mailboxes and take domains live safely. Use for warmup timelines and settings, the age-before-link gate, going-live deliverability settings, ramp schedules, the hard launch gate (which runs the dns-auth-audit playbook across every sending domain and blocks on a failure), and cold-email compliance basics. Triggers on warmup, warm up mailbox, go live, launch checklist, ready to launch, pre-launch check, ramp schedule, age domain, 21 days, CAN-SPAM, GDPR. Do NOT use for connecting inboxe...

Email Infrastructure & Deliverability by Growth Today (growthtoday.co). Expert cold-email infrastructure and deliverability strategist. Use for infrastructure sizing, domain research and purchasing, DNS and auth (MX/SPF/DKIM/DMARC), masking versus redirect, mailbox provisioning, Instantly inbox setup and warmup, going live, campaign building and ESP/SEG routing, inbox-health dashboards, and blacklist/bounce auditing. Works across EmailBison, Instantly, Smartlead and Lemlist, with runnable pla...

B2B Google Ads ad copy — the Pain-Proof-CTA framework, RSA pin strategy, extensions/assets, and message match. Use for ad copy, responsive search ads, RSA, headlines, descriptions, ad extensions, sitelinks, pinning, ad strength. Triggers on "ad copy", "RSA", "responsive search ads", "headlines", "ad extensions", "sitelinks", "pinning", "ad strength", "write Google ads". Do NOT use for Quality Score diagnosis (use quality-score) or landing pages/tracking (use conversion-tracking).

B2B Google Ads account audit — the systematic wasted-spend review, priority order of fixes, and the recoverable-spend tally. Use for Google Ads audit, account audit, wasted spend review, account health check, what to fix first, inherited account review. Triggers on "Google Ads audit", "account audit", "audit my account", "wasted spend", "account health check", "what to fix first", "inherited a Google Ads account". Routes into the other sub-skills for each fix.

B2B Google Ads bidding — Smart Bidding, tCPA, tROAS, Enhanced Conversions, value-based bidding, and bid-strategy diagnosis. Use for bidding strategy, Smart Bidding, target CPA, target ROAS, value-based bidding, bid limited status, Enhanced Conversions setup. Triggers on "bidding strategy", "Smart Bidding", "tCPA", "tROAS", "target CPA", "value-based bidding", "Enhanced Conversions", "bid limited", "maximize conversions". Do NOT use for conversion tracking setup itself (use conversion-tracking).

Design B2B Google Ads account structure, the 3-tier funnel, brand vs non-brand separation, and budget allocation. Use for account structure, campaign architecture, funnel design, budget split, brand campaigns. Triggers on "account structure", "campaign structure", "3-tier", "brand vs non-brand", "budget allocation", "how to structure Google Ads". Do NOT use for keyword selection (use keywords) or bidding (use bidding).

B2B Google Ads conversion tracking — the highest priority audit, offline conversion import, Enhanced Conversions for Leads, and tracking the right action. Use for conversion tracking, offline conversion import, Enhanced Conversions, tracking setup, tracking the wrong action, page-load vs form-submit, attribution. Triggers on "conversion tracking", "offline conversion import", "Enhanced Conversions", "tracking setup", "tracking broken", "attribution model", "data-driven attribution", "track re...

B2B Google Ads keyword strategy, match types, intent segmentation, the qualifier mechanic, and competitor conquest. Use for keyword selection, match types, broad/phrase/exact, keyword research, intent mapping, competitor keywords. Triggers on "keyword strategy", "match types", "broad match", "phrase match", "exact match", "keyword research", "competitor conquest", "qualifier keywords". Do NOT use for negative keywords (use negative-keywords) or search terms (use search-terms).

Operate a live Google Ads account safely — read-only analysis via the API/MCP with GAQL, PPC math and forecasting, and guarded write operations. Use when the user wants to connect Claude to a live Google Ads account, run GAQL queries, pull live performance/search-terms/auction data, forecast budgets or CPA/CPL, calculate break-even bids, or make account changes (pause, bids, budgets, keywords) safely. Triggers on "connect to my account", "live data", "GAQL", "run a query", "MCP", "pull my cam...

B2B Google Ads negative keyword strategy, the four exclusion buckets, match-type strategy for negatives, n-gram mining, and over-negation risk. Use for negative keywords, exclusion lists, wasted spend from bad queries, negative match types, shared negative lists. Triggers on "negative keywords", "exclusion list", "block keywords", "negative match type", "shared negatives", "n-gram", "over-negation". Do NOT use for the search terms report process itself (use search-terms).

B2B Performance Max strategy — guardrails, brand cannibalisation, account-level negatives, asset group discipline, and when PMax works for B2B. Use for Performance Max, PMax, PMax guardrails, brand cannibalisation, asset groups, PMax negatives. Triggers on "Performance Max", "PMax", "PMax guardrails", "brand cannibalisation", "asset group", "should I run PMax". Do NOT use for standard Search structure (use campaign-setup).

B2B Google Ads Quality Score diagnosis — high-spend low-QS triage, message match, and the relevance levers that lower CPC. Use for Quality Score, QS, ad relevance, expected CTR, landing page experience, lowering CPC through relevance. Triggers on "Quality Score", "QS", "ad relevance", "expected CTR", "landing page experience", "lower CPC", "overpaying per click". Do NOT use for ad copy writing itself (use ad-copy) or landing page conversion (use conversion-tracking).

B2B Google Ads search terms report process — mining wasted queries, promoting winners, and review cadence. Use for search terms report, query mining, finding wasted spend, zero-conversion queries, promoting search terms to keywords. Triggers on "search terms report", "search query report", "mine queries", "zero conversion queries", "wasted queries", "promote search terms". Do NOT use for building the negative list buckets (use negative-keywords).

GT Google Ads — expert Google Ads strategist for B2B companies, built by Growth Today (growthtoday.co). Use when asking about Google Ads, Google Search ads, PPC, B2B paid search, keyword strategy, match types, negative keywords, search terms report, Quality Score, Smart Bidding, tCPA, tROAS, Enhanced Conversions for Leads, value-based bidding, Journey-Aware Bidding, Performance Max, PMax, RSA, account structure, wasted spend, audits, conversion tracking, offline conversions, Consent Mode, GAQ...

GTM Alpha Playbook Generator by Growth Today (growthtoday.co) — builds comprehensive, signal-based GTM playbooks for any target vendor domain using Clay. Use this skill whenever someone provides a company domain and wants to generate a GTM Alpha playbook, signal framework, buying signal analysis, or Clay-powered outbound strategy for that company. Also triggers on: GTM Alpha, GTM playbook, signal-based selling playbook, buying signals for [domain], Clay playbook, build a playbook for [company...

GTM Strategy Advisor by Growth Today (growthtoday.co) — turns your own CRM data, sales deck, website, and call recordings into a signal-based GTM playbook. Use when a VP of Sales, Head of Growth, RevOps lead, CRO, or founder wants to build, audit, or sharpen their go-to-market motion: define a data-backed ICP, map the buyer journey, document pain per persona, build a buying-signal library, write a competitor battlecard, and generate a messaging matrix. Connect your HubSpot or Salesforce or up...

HubSpot workflow automation, lead routing, and lifecycle automation. Use for building and governing workflows, lead routing (round-robin and territory), lifecycle stage progression and fixes, new-contact hygiene automation, internal notifications, re-engagement and workflow re-enrollment, data-formatting automation, and programmable custom-code/webhook actions. Triggers on "hubspot workflow", "lead routing", "round robin", "territory routing", "lifecycle automation", "fix lifecycle stage", "w...

HubSpot data hygiene, deduplication, deliverability, and enrichment. Use for CRM cleanup, duplicate contacts or companies, suppressing hard-bounced/unsubscribed/ghost contacts, bounce monitoring, engagement sunset, the Data Quality Command Center, contact data decay, enriching company name/industry/geo, standardizing values, and cleaning lists/forms. Triggers on "hubspot cleanup", "duplicate contacts", "dedupe", "hard bounce", "ghost contacts", "unsubscribe suppression", "data quality", "deli...

HubSpot data model, properties, objects, and imports. Use for property architecture and governance, property validation rules, field types, property groups, custom objects, association labels, calculated and rollup properties, the data model builder, record customization, and importing external data cleanly. Triggers on "hubspot properties", "property governance", "validation rules", "custom object", "association labels", "calculated property", "rollup property", "data model builder", "import...

HubSpot governance, users, permissions, security, privacy, and integrations. Use for owner assignment and cleanup, users and teams setup, permission sets and roles, security health (2FA/SSO, Super Admin minimization, stale users), asset partitioning, subscription types and consent, GDPR/data privacy, and Salesforce sync management. Triggers on "hubspot users", "teams", "permission sets", "roles", "least privilege", "super admin", "security health", "2FA", "SSO", "asset partitioning", "subscri...

HubSpot deal pipelines and deal management. Use for designing deal pipeline architecture and stages, required properties per stage, deal rotting/stale-deal alerts, cleaning deal data, multiple pipelines, forecasting and goals, and renewal automation. Triggers on "deal pipeline", "pipeline stages", "deal stages", "required fields per stage", "stale deals", "rotting deals", "cleanup deals", "multiple pipelines", "forecast", "sales goals", "renewals", "renewal automation". Do NOT use for lead ro...

HubSpot reporting and dashboards. Use for building RevOps dashboards, the custom report builder (single/cross-object/funnel/attribution/cohort), attribution reporting, funnel and cohort analysis, SLA/KPI dashboards, and cleaning up stale dashboards. Triggers on "hubspot reporting", "dashboards", "custom report", "report builder", "attribution", "funnel report", "cohort report", "SLA dashboard", "KPI dashboard", "pipeline report", "cleanup dashboards". Do NOT use for building the underlying pi...

HubSpot segmentation, lists, scoring, and lead status. Use for building smart/active lists, business segment lists, ICP tier classification, lead scoring (Fit + Engagement), lead status taxonomy and the MQL/SQL handoff, and marketing-contact status to cut billing. Triggers on "smart lists", "active lists", "segment lists", "ICP tiers", "lead scoring", "fit score", "engagement score", "lead status", "MQL SQL", "marketing contacts", "marketable status". Do NOT use for suppression lists (use hub...

Comprehensive HubSpot CRM administration toolkit by Growth Today (growthtoday.co). Use when the user asks about auditing a HubSpot portal, CRM cleanup or data hygiene, RevOps maintenance, suppressing bounced or unsubscribed contacts, improving deliverability, enriching contact or company data, fixing lifecycle stages, building smart lists or lead scoring, classifying ICP tiers, deduplicating contacts or companies, reassigning owners, building deal pipelines, reporting and dashboards, users an...

LinkedIn Ads ABM planning — campaign structure, budget math, ABM ad-format mix, and ABM performance benchmarks. Use when the user asks how to structure ABM campaigns, ABM ad budget math, how many ads to run, COLD/WARM layers, account-list campaigns, ABM ad formats, or ABM-specific benchmarks. Triggers on "ABM ads", "ABM budget", "ABM campaign structure", "LinkedIn ABM", "how many ads", "ad budget math", "ABM ad formats", "account list campaign", "COLD WARM". Do NOT use for turning ad engageme...

Turn LinkedIn ad engagement into sales signals and coordinate ABM ads with outbound. Use when the user asks about ad engagement as BDR/sales triggers, intent signals from ads, ads-to-outbound signaling, campaign-name intent encoding, BDR Slack alerts, ZenABM/Fibbler engagement-to-CRM sync, inbound-led outbound, or aligning LinkedIn ads with email/calling sequences. Triggers on "ad engagement triggers", "BDR trigger from ads", "intent signals from ads", "ads to outbound", "ads outbound signali...

Build and manage LinkedIn Ads audiences, targeting, exclusions, and ABM account lists. Use when the user asks about LinkedIn ad targeting, audience setup, ICP targeting on LinkedIn, exclusion lists, ABM targeting, company lists vs contact lists, audience sizes, remarketing audiences, Audience Expansion, Predictive Audiences, the lookalike sunset, or career-change / Career Journey targeting. Triggers on "LinkedIn targeting", "LinkedIn audience", "exclusion list", "ABM targeting", "company list...

Run a structured audit of a LinkedIn Ads account for B2B advertisers. Use when the user asks to audit LinkedIn Ads, review an account, find wasted spend, do a health check, inherited an account, or wants a prioritized fix list across tracking, targeting, creative, bidding, and lead quality. Triggers on "LinkedIn ads audit", "audit my account", "account review", "health check", "wasted spend", "what's wrong with my LinkedIn ads", "inherited this account", "pre-launch check". Do NOT use for liv...

Configure LinkedIn Ads bidding strategies, budget allocation, and cost optimization. Use when the user asks about LinkedIn bidding, manual vs automated bidding, LinkedIn CPM, CPC, CPV, ad budget allocation, daily budget, bid adjustments, cost per lead, or LinkedIn ad spend optimization. Triggers on "LinkedIn bidding", "manual bidding", "automated bidding", "CPM", "CPC", "CPV", "ad budget", "bid adjustment", "cost per lead", "LinkedIn spend". Do NOT use for campaign structure (use campaign-set...

Set up LinkedIn Ads campaign architecture with proper funnel layers, retargeting segments, and pre-launch checklists. Use when the user asks about LinkedIn campaign structure, funnel architecture, retargeting setup, campaign organization, LinkedIn Ads launch checklist, Accelerate AI campaigns / AI campaign automation, or how to structure LinkedIn ad campaigns. Triggers on "campaign setup", "campaign structure", "funnel architecture", "retargeting setup", "launch checklist", "campaign organiza...

Write high-converting LinkedIn Ads copy using proven B2B frameworks. Use when the user asks about LinkedIn ad copywriting, ad headlines, ad descriptions, CTA text, LinkedIn ad messaging, offer strategy, Voice of Customer for ads, or how to write LinkedIn ads. Triggers on "LinkedIn ad copy", "ad headline", "ad description", "CTA text", "ad messaging", "write LinkedIn ad", "offer strategy", "Voice of Customer ads". Do NOT use for visual creative (use creative) or ad format selection (use creati...

Design LinkedIn Ads creative strategy including format selection, visual best practices, Thought Leader Ads, and refresh cadence. Use when the user asks about LinkedIn ad formats, image specs, video ads, carousel ads, Thought Leader Ads, Document Ads, creative refresh, ad fatigue, or which LinkedIn ad format to use. Triggers on "LinkedIn ad format", "Thought Leader Ads", "TLA", "Document Ads", "carousel ads", "video ads", "image specs", "creative refresh", "ad fatigue", "LinkedIn ad creative"...

Set up LinkedIn Ads measurement, attribution, KPIs, and conversion tracking. Use when the user asks about LinkedIn ads attribution, conversion tracking, LinkedIn Insight Tag, campaign KPIs, LinkedIn ads ROI, pipeline attribution, self-reported attribution, Conversions API (CAPI) setup, the Revenue Attribution Report, or how to measure LinkedIn Ads success. Triggers on "LinkedIn attribution", "conversion tracking", "Insight Tag", "campaign KPIs", "LinkedIn ROI", "pipeline attribution", "measur...

Troubleshoot and optimize LinkedIn Ads campaigns for better performance. Use when the user asks about LinkedIn ads not working, low CTR, high CPL, creative fatigue, LinkedIn ads troubleshooting, campaign optimization, LinkedIn ads performance issues, or competitive research. Triggers on "LinkedIn ads not working", "low CTR", "high CPL", "creative fatigue", "optimize LinkedIn ads", "troubleshoot LinkedIn", "ads underperforming", "competitive research", "LinkedIn Ads Library". Do NOT use for in...

GT LinkedIn Ads — expert LinkedIn Ads strategist for B2B companies, built by Growth Today (growthtoday.co). Use when asking about LinkedIn advertising, LinkedIn campaign setup, LinkedIn ad targeting, LinkedIn bidding strategies, LinkedIn ad formats, LinkedIn retargeting, LinkedIn ABM campaigns, LinkedIn Thought Leader Ads, sequenced TLAs and Story Arcs, LinkedIn funnel architecture, LinkedIn ads measurement/attribution, LinkedIn ads troubleshooting, LinkedIn creative best practices, or any B2...

Write the closing ask on a LinkedIn post, the CTA and the P.S., to drive comments, saves, follows, and DMs. Use for questions about a post's CTA, comment prompts, repost or save asks, follow asks, the P.S., or a comment-gate. Do NOT use for the body (use storytelling), the opening line (use hooks), or the profile (use profile).

Turn a LinkedIn post into a clear, brand-agnostic design brief for a designer or a design tool. Use when the user wants a design brief for a post, instructions for the visual, or copy that fits the layout. Triggers include give me a design brief, brief the visual for this post, what should the graphic look like, write the visual copy. Do NOT use to pick the format (use formats) or to write the post body (use storytelling).

Grow reach through organic engagement, comment tactics and templates, interaction weighting, time-on-post, and building a real peer network, without tripping the algorithm. This is also the front door for connection and message limits and for account warm-up, which it hands off to social-selling-campaigns.md for warm audiences and to the gt-linkedin-outbound skill for cold outreach. Use for questions about LinkedIn comments, a commenting routine, what engagement counts most, dwell time, pods,...