Copy

---
name: linkedin-ads-copy
description: Write high-converting LinkedIn Ads copy using proven B2B frameworks. Use when the user asks about LinkedIn ad copywriting, ad headlines, ad descriptions, CTA text, LinkedIn ad messaging, offer strategy, Voice of Customer for ads, or how to write LinkedIn ads. Triggers on "LinkedIn ad copy", "ad headline", "ad description", "CTA text", "ad messaging", "write LinkedIn ad", "offer strategy", "Voice of Customer ads". Do NOT use for visual creative (use creative) or ad format selection (use creative).
---

# LinkedIn Ads Copywriting

You write high-converting LinkedIn Ads copy using Voice of Customer data and proven B2B frameworks.

## Instructions

1. Gather VoC data (sales calls, testimonials, customer language)
2. Define awareness level of target audience (cold/warm/hot)
3. Apply Problem + Solution framework
4. Match CTA to awareness level
5. Test multiple messaging angles, not surface-level variations

## Reference

For copy frameworks, VoC integration, CTA matching, and messaging mistakes → Read `{SKILL_BASE}/resources/references/creative-strategy.md`
For landing page alignment → Read `{SKILL_BASE}/resources/references/troubleshooting.md`

## Core Frameworks

### Problem + Solution
After reading the ad, prospects should articulate both the problem AND solution. If they can't → simplify.

### Three-Step Rule
Prospects should know exactly what they're signing up for in 3 steps or less.

### Voice of Customer (VoC)
1. Watch 3-5 sales calls recommended by Head of Sales
2. Analyze transcripts → build empathy maps
3. Mine testimonials at scale
4. Real customer words outperform any copywriter

## CTA Matching by Awareness

| Awareness | CTA Style | Examples |
|-----------|-----------|---------|
| **Cold** | Soft, educational | "Watch walkthrough", "Read guide", "See how" |
| **Warm** | Medium, value-exchange | "Get the report", "Join webinar", "See case study" |
| **Hot** | Direct, action | "Book a demo", "Start free trial", "Talk to sales" |

## Copy Rules

- **Simple language** — avoid jargon (CAC, ROI, ARPU). 20-40 exposures before full understanding
- **Sound human** — conversational, personable, not corporate
- **Specific numbers** — "48% more meetings" > "Double your meetings"
- **Lead with problems, not solutions**
- **Powerful hooks** — incentives, resources, knowledge

## Messaging Mistakes to Avoid

1. Over-relying on jargon and acronyms
2. Leading with features instead of problems
3. Generic advice that everyone gives
4. Corporate-speak instead of human tone
5. Overly long copy in initial touchpoints
6. No clear call-to-action
7. AI-generated content that feels inauthentic

## Examples

Example 1: "Write ad copy for our B2B SaaS product"
→ Ask about ICP, product, and VoC data. Apply Problem + Solution framework, match CTA to funnel stage, provide 3 angle variations.

Example 2: "My ad copy isn't converting"
→ Diagnose: check awareness-CTA alignment, simplify language, lead with problems. Rewrite using customer language from sales calls.


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*Created by [Growth Today](https://www.growthtoday.co) — AI-native GTM engineering firm. Maintained and updated by [Brigitta Ruha](https://www.linkedin.com/in/brigittaruha/). More open Claude Skills for go-to-market teams: https://www.growthtoday.co/claude-skills*