Claude Skills by Growth-Today

Pick the right LinkedIn content format and follow its specs. Use for questions about single images, carousels, video, polls, newsletters, which format to choose, reach by format, or format specs. Do NOT use for writing the post (use storytelling) or timing it (use scheduling).

Craft LinkedIn opening lines that stop the scroll. Use for questions about hooks, first lines, openers, the see-more cutoff, scroll-stopping intros, or a headline line. Not for the post body (use storytelling), and not for the closing CTA (use cta).

Turn a locked LinkedIn topic into publish-ready parts, element by element. Use when the user has a validated post and needs the hook, body copy, team body copy, P.S. or CTA, auto-scheduled comments, alt text, or formatting produced or fixed. Prompts work inside this skill or pasted into any AI writing tool. Do NOT use to decide what to post or to design the visual (use formats then your design tool).

Optimize a LinkedIn profile to convert post-readers into followers, DMs, and booked calls. Use when the user asks about LinkedIn profile optimization, profile audit, headline, banner, profile picture, about section, featured section, services section, content formats, experience section, or recommendations. Also triggers on "optimize my profile", "fix my LinkedIn profile", "profile audit", "headline formula", "about section", "featured section", "LinkedIn banner". Do NOT use for post CTAs or ...

Get more mileage from one idea by reshaping it across LinkedIn formats and using the platform's creator tools. Use when the user wants to recycle or repurpose a post, spin one piece into many, turn a post into an infographic, newsletter, video, or clips, or asks about LinkedIn newsletters, Live, audio events, or collaborative articles. Do NOT use to write a brand-new post (use storytelling) or to choose a format spec (use formats).

Dial in when and how often to post, plus the first-hour routine that maximizes distribution. Use for questions about the best time to post, cadence, a content calendar, consistency, posting velocity, the distribution window, or the golden hour after publishing. Do NOT use for writing the post (use storytelling) or choosing a format (use formats).

Build the body of a LinkedIn post with proven narrative structures. Use for questions about post structure, the AIDA / PAS / BAB frameworks, story-driven posts, system reveals, contrarian takes, or writing the body itself. Do NOT use for the opening line (use hooks) or the closing CTA (use cta).

A specialist for organic LinkedIn content aimed at B2B founders and GTM teams. Reach for it on anything across the LinkedIn writing workflow, opening lines and hooks, post structure and storytelling, format choice, posting cadence and timing, comments and engagement, CTAs and comment-gates, profile optimization, repurposing, monthly content planning, and turning a post into its parts (team copy, engagement comments, alt text) or a design brief. Fires on phrases like write a LinkedIn post, Lin...

LinkedIn outbound copywriting for cold campaigns. Covers DM and InMail frameworks, the core copy rules, the cold connection request, the note vs no-note decision, and personalization at scale from profile signals. Use for connection note or request copy, 300-character notes, DM copy rules, LinkedIn message frameworks, voice-note or InMail scripts, first-line personalization, and Clay-driven profile signals. Do NOT use for the multi-touch sequence itself (use sequences), seniority-specific ton...

LinkedIn rented-engine infrastructure and account safety. Covers multi-account sourcing, anti-detect browsers, mobile proxies, daily and weekly sending limits, account restrictions and recovery, profile-change hygiene, and the 2-3 week warmup. Triggers include rented engine, LinkedIn accounts, anti-detect browser, mobile proxies, HeyReach or Expandi setup, account restricted, LinkedIn jail, warmup, and how many connections per day. Do NOT use for message copy (use copywriting), sequence desig...

LinkedIn outbound benchmarks, metrics, and external knowledge bases. Covers acceptance, reply, and meeting-rate benchmarks, InMail benchmarks, performance by signal type and diagnostics, HeyReach published research and template libraries, and the Lemlist multi-channel knowledge base for coordinating email plus LinkedIn. Triggers include what's a good acceptance rate, LinkedIn benchmarks, reply rate, InMail benchmarks, HeyReach research, Lemlist, multi-channel, voice notes, and email plus Link...

Seniority-based LinkedIn outbound messaging. Tailors tone and angle by target seniority, above-the-line (VP, C-level, Director) versus below-the-line (Manager, IC, end-user). Triggers include DM a CEO, VP or C-suite outreach, executive LinkedIn, ATL messaging, DM a manager, IC or end-user outreach, and BTL messaging. Do NOT use for the message copy craft itself (use copywriting), the sequence flow (use sequences), account setup (use infrastructure), or benchmarks (use knowledge).

Multi-touch LinkedIn outbound sequences. Covers the post-acceptance DM sequence, drip campaign build and templates, follow-up discipline (the 4-state model), and re-engaging dormant connections. Use for LinkedIn sequence design, DM 1 and DM 2, what to send after they accept, follow-up cadence and restraint, drip campaign setup, sequence templates and wait times, and win-back of old connections. Do NOT use for the copy of a single message (use copywriting), seniority tone (use personas), accou...

Campaign-level and GTM-level LinkedIn outbound strategy. Covers campaign lifecycle and decay, the plateau and fatigue zone, micro-segmentation, sender rotation, multi-account math, kill-and-relaunch decisions, and the strategic case for LinkedIn-first GTM including the 4-layer engine and the 90-day pilot. Triggers include campaign strategy, campaign decay or plateau, micro-segmentation, multi-account math, LinkedIn-first, LinkedIn vs email, 90-day pilot, and make LinkedIn primary. Do NOT use ...

Expert LinkedIn outbound strategist for B2B campaigns by Growth Today (growthtoday.co). Use for LinkedIn cold outreach, DM writing, connection requests, message sequences, personalization, copywriting frameworks, rented engine setup (multi-account infrastructure, daily limits, restrictions, anti-detect browsers, proxies), HeyReach/Expandi/Lemlist tooling, campaign strategy and decay, drip campaign setup, follow-up discipline, LinkedIn-first GTM, and 90-day LinkedIn pilots. Triggers on "Linked...

Meta Ads audiences for B2B — custom audiences, lookalikes, Advantage+ audience, broad targeting, exclusions, and overlap. Use for custom audiences, lookalike audiences, Advantage+ audience, broad targeting, detailed targeting, audience overlap, CRM list audiences, retargeting audiences. Triggers on "custom audience", "lookalike", "Advantage+ audience", "broad targeting", "detailed targeting", "audience overlap", "CRM list", "1% lookalike", "minimum audience size". Do NOT use for campaign budg...

Meta Ads account audit for B2B — systematic review across tracking, structure, audiences, creative, learning phase, and lead quality, with a prioritised fix list. Use for Meta ads audit, account audit, account health check, wasted spend review, what to fix first, inherited Meta account. Triggers on "Meta audit", "Facebook ads audit", "account audit", "audit my Meta", "account health check", "what to fix first", "inherited a Meta account". Routes into the other sub-skills for each fix.

Meta Ads campaign structure for B2B — full-funnel architecture, CBO vs ABO, budget split across prospecting/consideration/retargeting, and exclusions. Use for Meta campaign structure, funnel, CBO, ABO, budget allocation, prospecting vs retargeting, campaign objectives, Advantage+ Sales. Triggers on "campaign structure", "Meta funnel", "CBO", "ABO", "budget split", "prospecting campaign", "retargeting campaign", "Advantage+ campaign". Do NOT use for audience targeting details (use audiences) o...

Meta Ads creative fatigue — detecting decline, frequency thresholds, refresh cadence, and creative volume to outrun fatigue. Use for creative fatigue, ad fatigue, declining CTR, rising frequency, creative refresh cadence, how often to refresh creative, ad saturation, audience oversaturation. Triggers on "creative fatigue", "ad fatigue", "declining CTR", "rising frequency", "refresh creative", "how often refresh", "ads stopped working", "oversaturation". Do NOT use for building new creative co...

Meta Ads creative strategy for B2B — the primary performance lever, formats by funnel stage, hooks, UGC, video specs, and the creative library system. Use for Meta ad creative, creative strategy, video ads, hooks, UGC, creative testing, ad formats, Reels, thumbstop, mobile-first creative. Triggers on "creative strategy", "ad creative", "video ads", "hooks", "UGC", "creative testing", "Reels", "thumbstop rate", "creative library", "mobile-first". Do NOT use for fatigue/refresh cadence (use cre...

Meta Ads Instant Forms and lead quality for B2B — form length tradeoffs, qualification, CRM sync, and lead nurture. Use for Instant Forms, lead ads, lead generation forms, lead quality, form length, qualifying questions, CRM sync, lead follow-up speed. Triggers on "Instant Form", "lead form", "lead ads", "lead quality", "form length", "qualifying questions", "CRM sync", "lead follow up", "junk leads". Do NOT use for tracking/CAPI (use tracking) or measurement reporting (use measurement).

Meta Ads learning phase — the 50-events rule, budget floors to exit learning, what resets it, and learning-limited diagnosis. Use for learning phase, 50 events, exiting learning, learning limited, budget to exit learning, what resets learning, edits resetting learning. Triggers on "learning phase", "50 events", "exit learning", "learning limited", "budget floor", "resets learning", "learning limited status". Do NOT use for bid strategy detail (covered in campaign-setup) or measurement (use me...

Meta Ads measurement for B2B — CAPI-backed reporting, pipeline attribution, KPIs by funnel stage, and optimising to pipeline not CPL. Use for Meta measurement, reporting, KPIs, pipeline attribution, cost per result, what metrics to track, measuring B2B Meta, optimise to pipeline. Triggers on "measurement", "reporting", "KPIs", "pipeline attribution", "cost per result", "what metrics", "measuring Meta", "CPL vs pipeline", "ROAS Meta". Do NOT use for Pixel/CAPI setup (use tracking) or fatigue m...

Meta Ads tracking — Pixel, Conversions API (CAPI), conversion events, attribution windows, and iOS privacy impact. Use for Pixel setup, CAPI, Conversions API, conversion events, attribution windows, iOS 14 tracking, event match quality, deduplication. Triggers on "Pixel", "CAPI", "Conversions API", "conversion event", "attribution window", "iOS tracking", "event match quality", "server-side tracking". Do NOT use for lead form setup (use lead-forms) or measurement reporting (use measurement).

GT Meta Ads — expert Meta (Facebook and Instagram) Ads strategist for B2B companies, built by Growth Today (growthtoday.co). Use when asking about Meta ads, Facebook ads, Instagram ads, Advantage+, custom audiences, lookalike audiences, creative fatigue, Pixel and Conversions API (CAPI), learning phase, Meta funnel structure, retargeting, Instant Forms, Meta lead gen, ad creative strategy, frequency capping, or B2B paid social on Meta. Triggers on: Meta ads, Facebook ads, Instagram ads, Advan...

Salesforce automation with Flow — record-triggered/scheduled/screen Flow patterns, lead routing & assignment, lifecycle and new-record hygiene flows, and migrating off retired Workflow Rules/Process Builder. Use for building or cleaning automation and lead routing. Triggers on "salesforce flow", "record-triggered flow", "scheduled flow", "before save", "lead routing", "assignment rules", "round robin", "process builder migration", "cleanup flows". Do NOT use for suppression/deliverability flo...

Salesforce data hygiene, deduplication, deliverability, and enrichment. Use for org cleanup, duplicate accounts, suppressing hard-bounced/opted-out/unengaged Leads & Contacts, bounce monitoring, engagement sunset, enriching account/industry/geo, standardizing values, and cleaning web-to-lead forms. Triggers on "salesforce cleanup", "duplicate accounts", "hard bounce", "opted out", "suppress", "deliverability", "enrich", "standardize geo", "web-to-lead". Do NOT use for validation/matching-rule...

Salesforce data model — validation rules, record types & page layouts, formula & roll-up summary fields, matching & duplicate rules, custom objects, and unused-field cleanup. Use for data quality at entry, schema design, and object modelling. Triggers on "validation rules", "record types", "page layouts", "formula field", "roll-up summary", "matching rules", "duplicate rules", "custom object", "cleanup fields", "schema". Do NOT use for dedup/merge cleanup (use sf-data-hygiene) or sales proces...

Salesforce governance & integrations — ownership (assign unowned, reassign from inactive users), inactive-user cleanup, Data Loader & imports, Salesforce↔HubSpot sync, and Agentforce/Einstein AI readiness. Use for user/ownership management, data loading, integrations, and AI-readiness. Triggers on "assign owner", "unowned records", "inactive users", "reassign owners", "data loader", "import data", "salesforce hubspot sync", "integration", "agentforce", "einstein", "ai readiness". Do NOT use f...

Salesforce opportunities and sales setup — sales process & Opportunity stages, lead conversion field mapping, products & price books, forecasting, campaigns & influence, opportunity cleanup, and lead status/stage fixes. Use for pipeline design, forecasting, quoting, and marketing attribution. Triggers on "opportunity stages", "sales process", "lead conversion", "products", "price books", "forecasting", "quota", "campaigns", "campaign influence", "cleanup opportunities", "fix lead status". Do ...

Salesforce reporting and dashboards — custom report types, RevOps reports & dashboards (pipeline, funnel, forecast, data quality), and dashboard cleanup. Use for building reports/dashboards and unlocking cross-object reporting. Triggers on "salesforce report", "custom report type", "dashboard", "cross-object report", "revops dashboard", "cleanup dashboards", "joined report". Do NOT use for building the pipeline (use sf-opportunities-sales) or lead scoring (use sf-segmentation).

Salesforce security & access — profiles vs permission sets & permission set groups, least-privilege audit, roles & role hierarchy, org-wide defaults (OWD) & sharing rules, and field-level security (FLS). Use for who-can-do-what and who-can-see-which-records. Triggers on "profiles", "permission sets", "permission set groups", "roles", "role hierarchy", "org-wide defaults", "OWD", "sharing rules", "field-level security", "FLS", "least privilege", "modify all data". Do NOT use for data cleanup (...

Salesforce segmentation and scoring — list views, reports-as-segments, ICP tiers, lead scoring (Einstein or formula-based), and list-view cleanup. Use for building segmented list views, ICP classification, Rating/scoring, and segment lists. Triggers on "list views", "segment", "ICP tiers", "lead scoring", "Einstein lead scoring", "Rating", "cleanup list views". Do NOT use for suppression lists (use sf-data-hygiene) or dashboards/reports building (use sf-reporting).

Comprehensive Salesforce CRM administration toolkit by Growth Today (growthtoday.co). Use when the user asks about auditing a Salesforce org, CRM cleanup or data hygiene, RevOps maintenance, suppressing bounced or opted-out leads and contacts, enriching lead/contact/account data, fixing lead status or opportunity stages, building list views, reports, dashboards, lead scoring or ICP tiers, deduplicating with matching/duplicate rules, profiles/permission sets/roles/sharing and field-level secur...