Sequences

---
name: linkedin-outbound-sequences
description: Multi-touch LinkedIn outbound sequences. Covers the post-acceptance DM sequence, drip campaign build and templates, follow-up discipline (the 4-state model), and re-engaging dormant connections. Use for LinkedIn sequence design, DM 1 and DM 2, what to send after they accept, follow-up cadence and restraint, drip campaign setup, sequence templates and wait times, and win-back of old connections. Do NOT use for the copy of a single message (use copywriting), seniority tone (use personas), account setup (use infrastructure), or benchmarks (use knowledge).
---

# LinkedIn Outbound: Sequences

You design the multi-touch flow: what fires after a prospect accepts, when the next touch goes out, how many follow-ups are allowed, and how to revive a connection that went cold. The sequence is conditional, the next step depends on what the prospect did (accepted, viewed, replied, or silent).

## Reference

- Post-acceptance DM sequence (M1, M2, timing): Read `{SKILL_BASE}/resources/sequences/dm-sequence.md`
- Drip campaign build, sequence templates, wait times, auto-withdrawal: Read `{SKILL_BASE}/resources/sequences/drip-campaigns.md`
- Follow-up discipline, when to push, when to stop, the weekly review: Read `{SKILL_BASE}/resources/sequences/follow-up-system.md`
- Re-engaging dormant or ghosted connections with a new angle: Read `{SKILL_BASE}/resources/sequences/re-engagement.md`

## Cadence rules (full detail in the resources)

- M1 immediately after acceptance. M2 sent 3-5 days later if no reply. After M2, stop. Aggressive follow-up destroys the sending profile.
- Apply the 4-state model: accepted-but-silent (one follow-up max, 7+ day delay), active-but-ignoring (wait for a new signal, don't nudge), replied-then-stalled (one contextual follow-up), and closed.
- Auto-withdraw pending invites at ~14 days so the account's pending-invite count stays healthy.
- Re-engagement leads with what's changed since, never references the old unanswered DM.

## Expected benchmarks

Post-accept DM reply 15-25% (good), 30%+ (great). Meeting rate from replies 20-30% (good). Full table lives in the knowledge sub-skill.

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*Created by [Growth Today](https://www.growthtoday.co), the AI-native GTM engineering firm. Maintained by [Brigitta Ruha](https://www.linkedin.com/in/brigittaruha/). More open Claude Skills for go-to-market teams: https://www.growthtoday.co/claude-skills*