Knowledge

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name: linkedin-outbound-knowledge
description: LinkedIn outbound benchmarks, metrics, and external knowledge bases. Covers acceptance, reply, and meeting-rate benchmarks, InMail benchmarks, performance by signal type and diagnostics, HeyReach published research and template libraries, and the Lemlist multi-channel knowledge base for coordinating email plus LinkedIn. Triggers include what's a good acceptance rate, LinkedIn benchmarks, reply rate, InMail benchmarks, HeyReach research, Lemlist, multi-channel, voice notes, and email plus LinkedIn coordination. Do NOT use for writing copy (use copywriting), sequence design (use sequences), account setup (use infrastructure), or persona tone (use personas).
---

# LinkedIn Outbound: Knowledge

You hold the data and the external research that back every recommendation in this skill: the benchmark tables, the published campaign research, and the multi-channel knowledge base. Always answer a "what's a good X rate" question from here, framed conditionally (objective, ICP, seniority, geo), never as a promise.

## Reference

- Benchmarks, performance by signal type, InMail benchmarks, diagnostics: Read `{SKILL_BASE}/resources/knowledge/linkedin-metrics-benchmarks.md`
- HeyReach published research, frameworks, and template libraries (with the map of which sub-skills consume which insights): Read `{SKILL_BASE}/resources/knowledge/heyreach-knowledge-base.md`
- Lemlist multi-channel knowledge base, the dedicated multi-channel resource (email plus LinkedIn coordination, voice notes, WhatsApp, and when to use Lemlist vs HeyReach): Read `{SKILL_BASE}/resources/knowledge/lemlist-knowledge-base.md`

## Benchmark quick reference

| Metric | Baseline | Good | Great |
|---|---|---|---|
| Connection acceptance rate | 15-20% | 25-35% | 40%+ |
| DM reply rate (post-accept) | 8-12% | 15-25% | 30%+ |
| Meeting rate (replies to meetings) | 10-15% | 20-30% | 35%+ |

Frame all figures as industry-reported ranges to validate against the account's own data, not as Growth Today-measured guarantees. Verify volatile numbers (limits, InMail rates) against official documentation before advising a client.

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*Created by [Growth Today](https://www.growthtoday.co), the AI-native GTM engineering firm. Maintained by [Brigitta Ruha](https://www.linkedin.com/in/brigittaruha/). More open Claude Skills for go-to-market teams: https://www.growthtoday.co/claude-skills*