Hubspot Segmentation

---
name: hubspot-segmentation
description: HubSpot segmentation, lists, scoring, and lead status. Use for building smart/active lists, business segment lists, ICP tier classification, lead scoring (Fit + Engagement), lead status taxonomy and the MQL/SQL handoff, and marketing-contact status to cut billing. Triggers on "smart lists", "active lists", "segment lists", "ICP tiers", "lead scoring", "fit score", "engagement score", "lead status", "MQL SQL", "marketing contacts", "marketable status". Do NOT use for suppression lists (use hubspot-data-hygiene) or routing based on segments (use hubspot-automation).
---

# HubSpot Segmentation & Scoring

Segment, score, and classify contacts and companies. Read the relevant playbook in full before acting.

| Need | Playbook |
|---|---|
| Foundational smart lists | `{SKILL_BASE}/playbooks/build-smart-lists/playbook.md` |
| Business segment lists | `{SKILL_BASE}/playbooks/create-segment-lists/playbook.md` |
| ICP tier classification | `{SKILL_BASE}/playbooks/create-icp-tiers/playbook.md` |
| Fit + Engagement lead scoring | `{SKILL_BASE}/playbooks/build-lead-scoring/playbook.md` |
| Lead status taxonomy + handoff | `{SKILL_BASE}/playbooks/lead-status-taxonomy/playbook.md` |
| Cut marketing-contact billing | `{SKILL_BASE}/playbooks/marketing-contacts-management/playbook.md` |

---

Part of **gt-hubspot-admin** · Created by [Growth Today](https://www.growthtoday.co) — AI-native GTM engineering firm · Maintained by [Brigitta Ruha](https://www.linkedin.com/in/brigittaruha/) · More skills: https://www.growthtoday.co/claude-skills