HubSpot data hygiene, deduplication, deliverability, and enrichment. Use for CRM cleanup, duplicate contacts or companies, suppressing hard-bounced/unsubscribed/ghost contacts, bounce monitoring, engagement sunset, the Data Quality Command Center, contact data decay, enriching company name/industry/geo, standardizing values, and cleaning lists/forms. Triggers on "hubspot cleanup", "duplicate contacts", "dedupe", "hard bounce", "ghost contacts", "unsubscribe suppression", "data quality", "deli...
Scanned 9/5/2026
Install to Claude Code
Skills Directorynpx -y skills add Growth-Today/claude-skills --skill hubspot-data-hygiene --agent claude-codeInstalls into .claude/skills of the current project.
Are you the author of Hubspot Data Hygiene?
Add the live security badge to your README — it updates automatically with every re-scan.
[](https://www.skillsdirectory.com/skills/growth-today-hubspot-data-hygiene)More formats (shields.io, HTML) on the badges page.
---
name: hubspot-data-hygiene
description: HubSpot data hygiene, deduplication, deliverability, and enrichment. Use for CRM cleanup, duplicate contacts or companies, suppressing hard-bounced/unsubscribed/ghost contacts, bounce monitoring, engagement sunset, the Data Quality Command Center, contact data decay, enriching company name/industry/geo, standardizing values, and cleaning lists/forms. Triggers on "hubspot cleanup", "duplicate contacts", "dedupe", "hard bounce", "ghost contacts", "unsubscribe suppression", "data quality", "deliverability", "enrich contacts", "standardize geo", "clean lists". Do NOT use for property/object modelling (use hubspot-data-model) or owner/permission cleanup (use hubspot-governance).
---
# HubSpot Data Hygiene
Keep the database clean, deliverable, and complete. Read the relevant playbook in full before acting; paths are relative to `SKILL_BASE` (see the master router).
| Need | Playbook |
|---|---|
| Delete contacts with no email | `{SKILL_BASE}/playbooks/delete-no-email-contacts/playbook.md` |
| Merge duplicate companies | `{SKILL_BASE}/playbooks/merge-duplicate-companies/playbook.md` |
| Find & merge duplicate contacts | `{SKILL_BASE}/playbooks/dedupe-contacts/playbook.md` |
| Native data quality monitoring | `{SKILL_BASE}/playbooks/data-quality-command-center/playbook.md` |
| Find & route decayed records | `{SKILL_BASE}/playbooks/contact-data-decay-review/playbook.md` |
| Suppress hard-bounced | `{SKILL_BASE}/playbooks/suppress-hard-bounced/playbook.md` |
| Suppress global unsubscribes | `{SKILL_BASE}/playbooks/suppress-global-unsubscribes/playbook.md` |
| Suppress ghost contacts | `{SKILL_BASE}/playbooks/suppress-ghost-contacts/playbook.md` |
| Auto-suppress on bounce threshold | `{SKILL_BASE}/playbooks/bounce-monitoring-workflow/playbook.md` |
| Weekly bounced-contact review | `{SKILL_BASE}/playbooks/review-bounced-contacts/playbook.md` |
| Sunset dormant contacts | `{SKILL_BASE}/playbooks/engagement-suppression-workflow/playbook.md` |
| Clean unused lists | `{SKILL_BASE}/playbooks/cleanup-lists/playbook.md` |
| Clean unused forms | `{SKILL_BASE}/playbooks/cleanup-forms/playbook.md` |
| Backfill contact company name | `{SKILL_BASE}/playbooks/enrich-company-name/playbook.md` |
| Backfill contact industry | `{SKILL_BASE}/playbooks/enrich-industry/playbook.md` |
| Backfill geo data | `{SKILL_BASE}/playbooks/backfill-geo-data/playbook.md` |
| Standardize country/state/region | `{SKILL_BASE}/playbooks/standardize-geo-values/playbook.md` |
---
Part of **gt-hubspot-admin** · Created by [Growth Today](https://www.growthtoday.co) — AI-native GTM engineering firm · Maintained by [Brigitta Ruha](https://www.linkedin.com/in/brigittaruha/) · More skills: https://www.growthtoday.co/claude-skills
Is this your skill, or is something wrong with this listing? Request removal or report an issue. Author removals are honored within 72 hours.
No comments yet. Be the first to comment!