Hubspot Data Model

---
name: hubspot-data-model
description: HubSpot data model, properties, objects, and imports. Use for property architecture and governance, property validation rules, field types, property groups, custom objects, association labels, calculated and rollup properties, the data model builder, record customization, and importing external data cleanly. Triggers on "hubspot properties", "property governance", "validation rules", "custom object", "association labels", "calculated property", "rollup property", "data model builder", "import data", "import mapping", "cleanup properties". Do NOT use for deduplication/enrichment (use hubspot-data-hygiene) or pipeline/deal setup (use hubspot-pipelines-deals).
---

# HubSpot Data Model & Properties

Design and govern the data layer: properties, objects, associations, validation, imports. Read the relevant playbook in full before acting.

| Need | Playbook |
|---|---|
| Archive/clean unused properties | `{SKILL_BASE}/playbooks/cleanup-properties/playbook.md` |
| Property architecture & governance | `{SKILL_BASE}/playbooks/property-architecture-governance/playbook.md` |
| Validation rules (prevent bad data) | `{SKILL_BASE}/playbooks/property-validation-rules/playbook.md` |
| Import external data cleanly | `{SKILL_BASE}/playbooks/import-data-onboarding/playbook.md` |
| Set up a custom object | `{SKILL_BASE}/playbooks/custom-objects-setup/playbook.md` |
| Association labels (roles) | `{SKILL_BASE}/playbooks/association-labels-setup/playbook.md` |
| Calculated & rollup properties | `{SKILL_BASE}/playbooks/calculated-rollup-properties/playbook.md` |

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Part of **gt-hubspot-admin** · Created by [Growth Today](https://www.growthtoday.co) — AI-native GTM engineering firm · Maintained by [Brigitta Ruha](https://www.linkedin.com/in/brigittaruha/) · More skills: https://www.growthtoday.co/claude-skills