Content & Marketing

SEO, copywriting, social, campaigns, content strategy, audio, video, and media

skills in category: 13,841
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Psycho LogicARory Sutherland's 'psycho-logic' approach to marketing, product, and business problems — solve the human perception, not just the engineering or economic metric. Use when the obvious 'logical' fix is expensive, slow, or already done by every competitor; when the user asks 'how do we make people want X', 'the product/price/funnel is fine but nobody converts', 'how do we stand out', 'is there a cheaper way to fix this', or mentions behavioral economics, nudges, irrational behavior, perception, ...content-marketingrustgoVotes: 0GitHub stars: 3
Market ReconAThe live fieldwork layer for psycho-logic — go look at the actual target market NOW instead of reasoning from your training-data stereotype of it. Use when a psycho-logic move needs grounding in a specific place: the user asks 'what do competitors in [region/country] actually do', 'what's the real price band / norm here', 'how do local leaders position themselves', 'research this market before we localise', 'what signals trust to buyers in X', or is about to launch/adapt in a market you haven...content-marketingrustgoVotes: 0GitHub stars: 3
Experience DesignAFix the psychologically significant moment, not the logically significant metric — Rory Sutherland on experience. Use when the outcome is fine but the journey feels bad: complaints about waiting, anxiety, uncertainty, or 'it's technically fast/cheap/correct but people still hate it'; when the user asks 'how do we reduce complaints', 'how do we make waiting/onboarding/checkout feel better', 'people are anxious during X', or is about to spend big to shave a number (wait time, load time, steps) ...content-marketinggoVotes: 0GitHub stars: 3
Cultural ContextAThe perception-by-culture lens for psycho-logic — establish HOW a specific region, country, or subculture reads a signal before you send it, because perception is culturally coded and the same move can mean the opposite elsewhere. Use when adapting a product, price, message, or campaign to a new market; when the user asks 'will this work in [country/region]', 'why does this land in X but flop in Y', 'how do people here perceive Z', 'how do we localise/differentiate by region', or is about to ...content-marketingrustVotes: 0GitHub stars: 3
Counterintuitive TestsAGenerate ideas that don't sound logical, then validate them with cheap behavioural experiments — Rory Sutherland's 'the opposite of a good idea can be a good idea' plus revealed-preference testing. Use when the obvious/logical solution is saturated and the user wants genuinely different options, asks 'what's a creative/unconventional angle', 'how do we stand out', 'should we run a test/experiment', 'how do we know what people actually want', or is about to trust a survey/focus group. Covers d...content-marketingrustgoVotes: 0GitHub stars: 3
Costly SignalingAWhy expensive, wasteful, effortful, or self-deprecating actions build trust and desire — Rory Sutherland on signalling. Use when the problem is credibility or desirability rather than meaning: the user asks 'why don't people trust us', 'how do we look more credible/committed/premium', 'is our guarantee/warranty worth it', 'should we spend on brand advertising', 'how do we justify a higher price', or wonders why a cheaper-looking competitor wins. Covers costly signals (advertising spend, guara...content-marketingrustgoVotes: 0GitHub stars: 3
S4h Writing CopyAWrites and audits marketing copy, landing pages, ad copy, email copy, and product descriptions using the attention-desire-action framework. Use when copy isn't converting, describes features instead of benefits, or fails to earn the reader's next step. Triggers: 'copywriting', 'ad copy', 'landing page', 'email copy', 'marketing copy', 'write copy', 'the copy isn't converting', 'product description', 'headline isn't working'.content-marketinggoVotes: 0GitHub stars: 219
context-brainABuilds a portable marketing Context Brain, an evidence-grounded set of markdown documents that lets AI systems produce specialized marketing work using the business's real decisions, constraints, voice, assets, and operating rules. Use when the user says "help me build a context brain", "set up an AI marketer", "build context docs for my Claude Project", or asks how to stop their AI marketing output from coming out generic. Also use when someone wants to structure marketing knowledge (ICP, vo...content-marketingrustgoVotes: 0GitHub stars: 4
Wireframe WriterAUse when planning the structure of a website page, landing page, or sales page for any niche or business — when you need a section-by-section wireframe aimed at one conversion. For critiquing an existing page, use wireframe-reviewer.content-marketinggogitVotes: 0GitHub stars: 9
Wireframe ReviewerAUse when reviewing or critiquing an existing website wireframe, landing page, or page structure for any niche or business — when you need structured feedback on narrative flow, visual hierarchy, clarity, and conversion path, plus concrete fixes per section. For building a new page structure from scratch, use wireframe-writer.content-marketinggoVotes: 0GitHub stars: 9
Titles And ThumbnailsAUse when writing YouTube/video titles, designing thumbnail concepts, or diagnosing low click-through rate for any niche or business — whenever a title and thumbnail must win the click without clickbaiting.content-marketinggoexpressVotes: 0GitHub stars: 9
Storytelling HooksAUse when writing any short-form video script, hook, opening line, or scroll-stopping content (TikTok, Reels, Shorts) for any niche or business — when the first 2 seconds must grab attention. Also the shared psychology core (six storytelling levers) that the other storytelling-suite skills reference.content-marketingrustgoVotes: 0GitHub stars: 9
Retention AuditAUse when diagnosing why a published video underperformed — reading a YouTube retention graph, comparing a weak video against a winner, or mapping audience drop-off points to script beats. For writing the next script, use storytelling-hooks or long-form-youtube.content-marketinggoVotes: 0GitHub stars: 9
Long Form YoutubeAUse when writing, outlining, or structuring a long-form YouTube video script (roughly 6-25 minutes) for any niche or business, or when diagnosing a video that loses viewers partway through.content-marketinggoVotes: 0GitHub stars: 9
Email HooksAUse when writing email or newsletter subject lines, preview text, opening lines, or full emails (value newsletters, launches, outreach) for any niche or business, or when diagnosing low open or click rates.content-marketingrustgoVotes: 0GitHub stars: 9
Channel FormulaAUse when extracting a channel's winning content formula from its own performance data — comparing top videos against flops on any YouTube/TikTok/Instagram channel in any niche (crime, tech, cricket, cozy, finance…) to codify what its audience actually comes for, or when a new video must be checked against the channel's proven pattern before scripting.content-marketingrustperformanceVotes: 0GitHub stars: 9
Carousel NarrativesAUse when writing a multi-slide carousel post for Instagram, LinkedIn, or similar — for any niche or business — including repurposing scripts/blogs into slides or diagnosing low saves and swipe-through.content-marketinggoVotes: 0GitHub stars: 9
better-slidesABuild a presentation that performs — a self-contained HTML keynote with big type, timed reveals, sound design, and a "one more thing" finale, plus a built-in methodology for what to say. Use when the user wants a talk, keynote, pitch, or conference deck that should feel like an experience, not a document — or wants to upgrade an existing deck into a performance. Theatrics of a launch keynote, openness of the web.content-marketingpythongoVotes: 0GitHub stars: 2
Youtube Title LabAOn YouTube nothing else runs until the title/thumbnail combo wins the click — not the intro, not the retention edit, not the algorithm. The title and thumbnail are not two labels for the same idea; they are two halves of ONE curiosity gap. The thumbnail carries emotion and visual stakes (a face, a result, a contrast); the title carries the specifics and the promise. When they repeat each other you waste half your real estate; when they complete each other the viewer *needs* to click to close ...content-marketingrustgoVotes: 0GitHub stars: 2
Visual Idea GeneratorATurns a post idea into copy-paste text-to-image PROMPTS plus layout briefs for thumbnails, carousels, and Reel/Short covers. Produces a concept, the exact on-image text, and a paste-ready generation prompt (style + aspect ratio) per asset for any image tool (Midjourney, DALL·E, Ideogram, Adobe Firefly, Canva). It writes briefs and prompts only — it does not render images itself. Use when the user asks "what should the image be", needs a thumbnail, carousel, cover, or design brief, or wants vi...content-marketingawsVotes: 0GitHub stars: 2
Viral Script GeneratorAWrites short-form video scripts engineered for watch-time and completion, not just clever lines. Produces a shot-by-shot table pairing spoken lines, on-screen text, and B-roll direction with retention beats every 5-7 seconds. Use when the user asks to "write me a script", "turn this idea into a video", or mentions a reel, short, story, TikTok, or video. Trigger on script/video/reel/short/story requests. Works with any capable model.content-marketingrustgoVotes: 0GitHub stars: 2
Trend JackerADecides fast whether a trend, sound, format, meme, or news story is worth riding, then bridges it to your niche on-brand and ships same-day. Use when someone asks "is this trend worth doing," wants to make content about a current thing, or needs a fast take on a sound/meme/news moment. Trigger on trend-jacking, news-jacking, meme/sound requests, and "make content about <current thing>." Works with any capable model.content-marketingrustgoVotes: 0GitHub stars: 2
Repurpose MasterATurns ONE long asset (podcast, livestream, long video, article) into 30+ platform-optimized short-form pieces by mining atomic moments and speccing each cut. Produces a repurposing table mapping source timestamp/idea to platform, hook, and format. Use when the user wants to "turn this video into clips", repurpose, atomize, or multiply one piece of content into many. Trigger on repurpose/atomize/content-multiplication requests. Works with any capable model.content-marketinggoreactVotes: 0GitHub stars: 2
Profile OptimizerATurns a social profile into a follow-and-convert machine by fixing the elements a visitor actually judges — name/handle, bio, photo, banner, pinned content, highlights, and the link-in-bio funnel. A viral post only sends traffic; the profile decides whether they follow and click. Use when the user asks to improve their bio/profile/handle/link-in-bio, says "optimize my profile", or asks "why don't visitors follow me". Works with any capable model.content-marketingVotes: 0GitHub stars: 2