Content & Marketing

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.

Transform topics or documents into engaging, optimized Substack articles with authentic voice, storytelling, and maximum engagement. Use when user wants to create a Substack post from an idea, topic, or existing document.

When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' or 'viral content.' This skill covers content creation, repurposing, and platform-specific strategies.

--- name: seo-optimization description: Optimize web applications for search engines with meta tags, structured data, and performance ---

Instagram platform integration. Post content, manage stories, view insights, and engage with followers.

Brand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing assets, brand compliance, style guides.

Marketing: growth, content, brand, social, SEO, email, PR, events, video, design. Triggers: marketing campaign, social media, content strategy, SEO, email marketing, press release, brand guidelines, landing page, video content, graphic design, community management, growth marketing, paid ads, conversion optimization.

Write viral, persuasive, engaging tweets and threads. Uses web research to find viral examples in your niche, then models writing based on proven formulas and X algorithm optimization. Use when creating tweets, threads, or X content strategy.

When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," or "why isn't this page working." For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro.

Master cold email, LinkedIn, and first-touch prospect outreach. Use when crafting outbound sequences, social touches, or follow-ups that must earn fast responses.

Manage Facebook Pages, posts, and insights via Graph API. Post content, read comments, and analyze engagement.

Craft Instagram feed posts (Reels, carousels, single images) optimized for the December 2025 algorithm. Use when creating content for Instagram feed, adapting newsletter content for IG, planning Reels hooks, or deciding between formats. Includes algorithm signals, format selection matrix, data visualization/infographic best practices, and Spanish-language patterns for LATAM.

This skill performs detailed on-page SEO audits to identify issues and optimization opportunities. It analyzes all on-page elements that affect search rankings and provides actionable recommendations.

TL;DR: 23 marketing playbooks (CRO, SEO, copy, analytics, experiments, pricing, launches, ads, social). Use to get checklists + copy/paste deliverables fast.

Help agents write creative content

6-month content calendar, multi-platform SNS strategy, and YouTube channel optimization. Use when creating content strategies or growing social media presence.

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," or "content planning." For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit.

This skill should be used when the user requests social media content creation for Twitter, Instagram, LinkedIn, or Facebook. It generates platform-optimized posts and saves them in an organized folder structure with meaningful filenames based on event details.

Postiz is a tool to schedule social media and chat posts to 28+ channels X, LinkedIn, LinkedIn Page, Reddit, Instagram, Facebook Page, Threads, YouTube, Google My Business, TikTok, Pinterest, Dribbble, Discord, Slack, Kick, Twitch, Mastodon, Bluesky, Lemmy, Farcaster, Telegram, Nostr, VK, Medium, Dev.to, Hashnode, WordPress, ListMonk

Generate creative content including stories, poetry, and creative concepts

This skill should be used when converting academic papers into promotional and presentation formats including interactive websites (Paper2Web), presentation videos (Paper2Video), and conference posters (Paper2Poster). Use this skill for tasks involving paper dissemination, conference preparation, creating explorable academic homepages, generating video abstracts, or producing print-ready posters from LaTeX or PDF sources.

Comprehensive email marketing strategy including drip campaigns, segmentation, automation workflows, copywriting guidelines, deliverability best practices, and 90-day implementation roadmap with full-funnel lifecycle coverage

Marketing content writing frameworks and optimization techniques

Generate Instagram marketing content from product URLs. Extract product information and create engaging Instagram posts with image suggestions, captions, and hashtags optimized for engagement. Use when user provides a product URL from e-commerce sites like Amazon, Shopify, Taobao, etc. and wants Instagram marketing content such as Image/text post ideas, engaging captions with CTAs, hashtag strategy, or Story/reels content suggestions.