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Content & Marketing
SEO, copywriting, social, campaigns, content strategy, audio, video, and media
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Showing 5,161–5,184 of 14,049 skills
- Seo BacklinksOff-page backlink profile analysis — referring-domain quality, anchor-text distribution, toxic/spam link detection with disavow criteria, link-reclamation targets, and competitor backlink-gap mapping. Produces a confidence-weighted 0-100 backlink health score that degrades to "insufficient data" rather than faking a number when only free sources are available. Use for link audits, disavow decisions, and link-building opportunity lists.Votes: 0GitHub stars: 3
- Seo AuditFull-site SEO audit — crawls a site (or a single WordPress post via wordpress-rest), detects business type, fans out to up to 15 specialist skills, aggregates a 0-100 SEO Health Score, and writes a prioritized Critical>High>Medium>Low action plan. Use for "audit my site", "full SEO check", "website health check", or as the baseline phase before an seo-writing campaign.Votes: 0GitHub stars: 3
- Product MarketingFoundation marketing skill. Create or update the marketing context hub (plans/marketing-context.md) — ICP, positioning, brand voice, competitors, goals, channels. Activated by /mk:plan and the first run of any /mk: command when the hub is missing.Votes: 0GitHub stars: 3
- PopupPopup, modal, overlay, slide-in, and banner conversion mechanics — trigger selection (exit intent, scroll depth, time delay, click, page count, behavior), audience targeting, frequency capping, offer design, mobile constraints, dismissal UX, and accessibility/compliance. Use for "exit intent", "email popup", "lead capture popup", "modal optimization", "announcement banner", "sticky bar", "notification bar", "slide-in", "our popups are annoying people".Votes: 0GitHub stars: 3
- PaywallsIn-product paywalls and upgrade moments — feature gates, usage-limit screens, trial-expiration flows, upsell modals, in-app pricing. Use when the user says "paywall", "upgrade screen", "upgrade modal", "upsell", "feature gate", "limit reached", "trial expiration screen", "free to paid conversion", "freemium conversion", "trial-to-paid", "plan upgrade prompt", or "free users won't upgrade". Distinct from public pricing pages and general landing-page CRO.Votes: 0GitHub stars: 3
- Marketing IdeasMarketing idea generation for SaaS and software products — a catalogue of 139 proven tactics across 17 categories (content, SEO, free tools, paid, social, email, partnerships, events, PR, launches, product-led, unconventional, marketplaces), filtered against stage, budget, timeline, and goal into a short ranked shortlist. Triggers on "marketing ideas", "growth ideas", "how do I market this", "marketing strategies", "marketing tactics", "ways to promote", "ideas to grow", "what else can I try"...Votes: 0GitHub stars: 3
- LaunchProduct launch and go-to-market planning — readiness gate (SLC), the ORB channel framework, the five-phase launch ramp (internal → alpha → beta → early access → full), Product Hunt playbook, launch-day checklist, and post-launch adoption. Triggers on "launch", "Product Hunt", "GTM plan", "feature release", "announcement", "beta launch", "early access", "waitlist", "launch checklist", "we're about to ship".Votes: 0GitHub stars: 3
- Image PromptStrategic visual foundation and prompt engineering engine for F&B Marketing (Vietnam & Asia) — visual decision gating (real assets vs AI), 4-question strategic briefs, model-agnostic prompt anatomy, Class A/B/B'/C classification, Vietnamese cultural & operational localization, and tooling routing. Fully aligned with gpt-image-vi and plans/marketing-context.md. Use when the user asks "what image should I use", "help me prompt an image", "create a visual brief for this post", or "generate a her...Votes: 0GitHub stars: 3
- Hashtag StrategyHashtag and social discoverability strategy for 2026 — sets the keyword/social-SEO layer first (caption, on-screen text, spoken audio), then a tight per-platform tag set within caps, favoring niche and mid-tier tags over mega-tags, plus branded and campaign hashtag design. Use when the user says "hashtags", "what hashtags should I use", "how many hashtags", "hashtag strategy", "help me get discovered", "do hashtags still work", "are hashtags dead", "hashtags for Instagram/TikTok/LinkedIn", or...Votes: 0GitHub stars: 3
- Facebook StrategyFacebook Page and platform strategy — organic reach diagnosis, the three-surface play (Reels for discovery, Feed for depth, Groups for community), the REACH framework, per-surface post recipes, first-hour engagement velocity, thematic anchoring, and link handling. Use when the user says "grow on Facebook", "fix my Facebook reach", "Facebook content strategy", "Facebook Page strategy", "Facebook Reels", "nobody sees our Facebook posts", "how does the Facebook algorithm work", "should we post o...Votes: 0GitHub stars: 3
- Facebook GroupsFacebook Groups as the organic surface — Group vs Page decision, niche and naming, privacy and membership questions, the daily two-way engagement calendar, quality growth levers, moderation SOPs, and a value-first monetization ladder. Uses the TRIBE framework. Use when the user says "start a Facebook Group", "grow my Facebook Group", "should I run a Group or a Page", "my Group is dead", "nobody posts in my Group", "turn my community into leads", "Facebook community strategy", or "how do I mod...Votes: 0GitHub stars: 3
- Engagement RoutineThe operating system for social engagement — time-boxed daily and weekly windows built around the golden hour after publishing, a triage order for comments/DMs/negative/proactive, mapping the routine to a goal with signals you can actually read, and anti-burnout boundaries. Use when the user says "I can't keep up with comments", "how much time should I spend engaging", "when should I engage", "build an engagement habit", "engagement cadence", "I'm burning out on social", "we post and disappea...Votes: 0GitHub stars: 3
- EmailsOne-shot broadcast email campaigns — a single send to a list or segment. Announcement, product update, launch email, promo or seasonal offer, newsletter/roundup, pricing-change notice, webinar invite, review ask, referral ask, milestone or usage recap. Covers subject line + preview text craft, single-email structure, one primary CTA, segment selection, send timing, list hygiene and deliverability, and open/click/unsub measurement. Triggers on "write an email campaign", "announcement email", "...Votes: 0GitHub stars: 3
- Email SequenceDesign multi-email automated flows — welcome series, onboarding drips, lead nurture, re-engagement, win-back, trial-conversion, failed-payment recovery. Use when the user says "email sequence", "drip campaign", "nurture sequence", "onboarding emails", "welcome series", "re-engagement emails", "email automation", "lifecycle emails", "trigger-based emails", "email funnel", "email workflow", "email cadence", or asks "what emails should I send". Any flow of two or more emails on a trigger + delay...Votes: 0GitHub stars: 3
- CroConversion Rate Optimization — landing pages, signup flows, popups, A/B tests. 25-point framework.Votes: 0GitHub stars: 3
- CopywritingWrite new persuasive marketing copy — headlines, subheadlines, value props, CTAs, hero sections, landing/pricing/feature/about page copy, ad and email copy, social posts. Use when the user says "write copy for", "headline help", "CTA copy", "value proposition", "tagline", "hero section", "above the fold", "make this more compelling", "subject lines", "help me describe my product", or needs a page/campaign written from scratch. Carries headline formulas, the "Now you can" test, the Human Actio...Votes: 0GitHub stars: 3
- Copy EditingRevise and tighten copy that already exists — line editing, clarity, voice consistency, cutting fluff, proofing, and content refresh. Triggers on "edit this copy", "review my copy", "proofread", "polish this", "tighten this up", "this reads awkwardly", "too wordy", "sharpen the messaging", "copy sweep", "refresh this content", "this page is outdated", "content audit". Use when copy exists and needs improving, not writing from scratch.Votes: 0GitHub stars: 3
- CompetitorsHead-to-head "vs" comparison pages — "[You] vs [Competitor]" and "[Competitor A] vs [Competitor B]". Page structure, paragraph-level feature/pricing/support comparison, honest who-it's-for verdicts, migration sections, switcher social proof, and the fairness rules that keep a comparison credible. Triggers on "vs page", "comparison page", "X vs Y", "how do we compare to X", "head-to-head", "compare us against", "competitor comparison page", "battle card page".Votes: 0GitHub stars: 3
- Competitor AlternativesAlternatives pages — singular "<Competitor> alternative" (you as the alternative) and plural "<Competitor> alternatives" (roundup). Covers why-people-switch framing, the criteria framework, honest competitor representation, migration sections, switcher social proof, CTA placement. Triggers on "alternative page", "alternatives to X", "best X alternatives", "tools like X", "switch from X". For head-to-head vs pages, see competitors.Votes: 0GitHub stars: 3
- Cold EmailB2B cold outreach that gets replies — subject lines, opening lines, body copy, low-friction CTAs, personalization tiers, multi-touch follow-up sequences, and deliverability. Use for cold email, prospecting email, outbound email, SDR/sales-development email, "email to leads", "reach out to prospects", "follow-up sequence", or "nobody's replying to my emails". For lifecycle/drip nurture use email-sequence; for one-shot broadcast campaigns use emails.Votes: 0GitHub stars: 3
- AnalyticsMarketing measurement methodology — tracking plans, event taxonomy and naming, funnel models, attribution models, UTM conventions, dashboards and reporting cadence, and reading the numbers. Use when the user says "set up tracking", "GA4", "conversion tracking", "event tracking", "tracking plan", "UTM parameters", "GTM", "tag manager", "which channel gets credit", "our numbers don't match", "are my events firing", "how do I measure this", or asks how to know whether something is working.Votes: 0GitHub stars: 3
- AdsPaid advertising strategy and operations — Google Ads, Meta, LinkedIn, TikTok, X. Campaign structure, audience targeting, bidding, budget pacing, kill/scale decisions, conversion tracking, and account audits. Triggers on "PPC", "paid media", "ROAS", "CPA", "CPL", "ad campaign", "retargeting", "audience targeting", "Google Ads", "Facebook ads", "Meta ads", "LinkedIn ads", "ad budget", "cost per click", "ad spend", "should I run ads", "ABM", "account-based marketing", "B2B ads", "lead quality",...Votes: 0GitHub stars: 3
- Ad CreativeGenerate, iterate, and scale paid ad creative — headlines, descriptions, primary text, static concepts, hooks, and video scripts for Google, Meta, LinkedIn, TikTok, and X. Triggers on "ad copy variations", "generate headlines", "RSA headlines", "bulk ad copy", "write me some ads", "Facebook/Google/LinkedIn ad copy", "creative testing", "ad iterations", "static ads", "ad templates", "iMessage / chat-reveal / ChatGPT / Apple Notes / AirDrop ad", "motion or faceless video ad", "UGC / greenscreen...Votes: 0GitHub stars: 3
- Wordpress RestWordPress REST API client — connect to a live WP site to publish/update posts & pages (draft→publish), upload media, manage categories/tags, write Yoast/RankMath SEO meta, and audit existing content. Use when pushing generated marketing content to WordPress or auditing live WP articles. Auth via Application Passwords (env vars only). Consumer/client skill (not for building WP plugin endpoints).Votes: 0GitHub stars: 3