Content & Marketing

SEO, copywriting, social, campaigns, content strategy, audio, video, and media

skills in category: 14,012
pages available: 584

Security grades appear on each card once the skill has been scanned. Newly imported skills may briefly show without a grade until the backfill job runs.

Open in full browser

Browse content & marketing skills

Showing 4,393–4,416 of 14,012 skills

Schema MarkupAWhen the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "schema.org," "FAQ schema," "product schema," "review schema," or "breadcrumb schema." For broader SEO issues, see seo-audit.content-marketinggoreactVotes: 0GitHub stars: 5
RevopsAWhen the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions "revops," "revenue operations," "lead lifecycle," "lead scoring," "lead routing," "marketing-sales handoff," "pipeline management," or "MQL/SQL."content-marketinggosqlVotes: 0GitHub stars: 5
Referral ProgramAWhen the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' or 'partner program.' This skill covers program design, incentive structure, and growth optimization.content-marketingrustgoVotes: 0GitHub stars: 5
Public RelationsAWhen the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy. Also use when the user mentions "PR," "press release," "media coverage," "journalist," "earned media," or "press kit."content-marketinggoVotes: 0GitHub stars: 5
Programmatic SeoAWhen the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," or "building many pages for SEO." For auditing existing SEO issues, see seo-audit.content-marketinggotestingVotes: 0GitHub stars: 5
Product MarketingAWhen the user wants to create or update their product marketing context document. Also use when the user mentions "product context," "positioning," "value proposition," "target audience," "buyer persona," or "product marketing." This skill creates the foundation document that ALL other marketing skills reference.content-marketinggogitVotes: 0GitHub stars: 5
Skills DirectorySkills Directory Look up any of 103,619 scanned skills — grade, score, and every finding. Free.Check a skill
Product Led GrowthAWhen the user wants to implement or optimize product-led growth (PLG) strategies. Also use when the user mentions "PLG," "product-led," "self-serve," "free trial," "freemium," "product-led acquisition," "product-led retention," or "product-led expansion." For onboarding specifically, see onboarding-cro.content-marketinggoVotes: 0GitHub stars: 5
Problem SolvingAApply systematic problem-solving techniques for marketing challenges including campaign complexity (simplification cascades), creative blocks (collision-zone thinking), recurring campaign patterns (meta-pattern recognition), assumption constraints (inversion exercise), audience scale uncertainty (scale game), and dispatch when stuck. Techniques derived from proven problem-solving frameworks adapted for marketing execution.content-marketinggotestingVotes: 0GitHub stars: 5
Pricing StrategyAWhen the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' or 'monetization.' This skill covers pricing research, tier structure, and packaging strategy.content-marketingrustgoVotes: 0GitHub stars: 5
Popup CroAWhen the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," or "overlay." For forms outside of popups, see form-cro. For general page conversion optimization, see page-cro.content-marketingrustgoVotes: 0GitHub stars: 5
Paywall Upgrade CroAWhen the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," or "in-app pricing." Distinct from public pricing pages (see page-cro) — this skill focuses on in-product upgrade moments where the user has already experienced va...content-marketingrustgoVotes: 0GitHub stars: 5
PartnershipsAWhen the user wants to create, manage, or optimize partnership programs including co-marketing, integration partners, affiliate partnerships, or channel partnerships. Also use when the user mentions "partnership," "co-marketing," "integration partner," "channel partner," "strategic alliance," "partner program," or "business development."content-marketinggoapiVotes: 0GitHub stars: 5
Paid AdvertisingAPaid media strategy and optimization across platforms. Use when planning paid campaigns, optimizing ad performance, managing budgets, or setting up tracking for paid channels.content-marketinggotestingVotes: 0GitHub stars: 5
Page CroAWhen the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," or "why isn't this page working." For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro.content-marketingrustgoVotes: 0GitHub stars: 5
Onboarding CroAWhen the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," or "new user experience." For signup/registration optimization, see signup-flow-cro. For ongoing email sequences, see email-sequence.content-marketinggotestingVotes: 0GitHub stars: 5
OffersAWhen the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing, pricing presentation, guarantee structure, and urgency mechanics. Also use when the user mentions "offer," "value proposition," "pricing presentation," "guarantee," "urgency," "scarcity," "bonus stack," or "risk reversal."content-marketingrustgoVotes: 0GitHub stars: 5
Marketing PsychologyAWhen the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.content-marketingrustgoVotes: 0GitHub stars: 5
Marketing LoopsAWhen the user wants to set up a recurring, self-running marketing workflow — a repeatable loop an AI agent runs on a schedule (daily, weekly, monthly). Also use when the user mentions "marketing loop," "automated workflow," "recurring task," "scheduled workflow," "marketing automation," or "self-running marketing."content-marketinggotestingVotes: 0GitHub stars: 5
Marketing IdeasAWhen the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 140 proven marketing approaches organized by category.content-marketingrustgoVotes: 0GitHub stars: 5
Marketing FundamentalsACore marketing concepts, psychology, and frameworks for effective marketing. Use for foundational knowledge on funnels, customer journey, positioning, value propositions, and marketing psychology.content-marketingrustgoVotes: 0GitHub stars: 5
Lead MagnetsAWhen the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "content upgrade," "gated content," "email capture," "opt-in," "freebie," "downloadable," or "lead generation asset."content-marketingrustgoVotes: 0GitHub stars: 5
Launch StrategyAWhen the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' or 'product update.' This skill covers phased launches, channel strategy, and ongoing launch momentum.content-marketinggotestingVotes: 0GitHub stars: 5
Internal LinkingADesign internal link architecture, hub-spoke clusters, anchor strategy. Use when pages orphaned, crawl depth high, link equity uneven, taxonomy overlapping. For backlinks, see digital-pr. For audits, see seo-mastery.content-marketinggogitVotes: 0GitHub stars: 5
Influencer MarketingAWhen the user wants to run influencer, creator, or ambassador partnerships to promote their product — finding and vetting creators, structuring deals, managing campaigns, and measuring ROI. Also use when the user mentions "influencer," "creator partnership," "ambassador," or "influencer campaign."content-marketinggoperformanceVotes: 0GitHub stars: 5