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Content & Marketing
SEO, copywriting, social, campaigns, content strategy, audio, video, and media
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- Email SequencesBuild automated email flows that nurture, convert, and retain. Creates complete sequences for welcome, nurture, launch, re-engagement, and onboarding with subject lines, body copy, timing, and A/B test plans. Use when someone needs email automation, a drip campaign, welcome series, launch emails, post-purchase emails, abandoned cart recovery, or says 'email sequence', 'drip campaign', 'welcome series', 'onboarding emails', 'nurture flow', 'automated emails', 'email marketing', 'retention emai...Votes: 0GitHub stars: 31
- Document ReviewAudits brand/ files for completeness, consistency, and freshness. Use when the agent or user wants to review brand files, audit marketing docs, check brand consistency, verify brand health, or assess what's missing from brand memory. Produces a structured audit report with per-file scores, cross-file contradiction detection, staleness flags, and recommended next skills to run. This is the quality gate for the brand memory system. Also use when someone says 'check my brand', 'brand audit', 'wh...Votes: 0GitHub stars: 31
- Direct Response CopyWrite copy that converts. Use when writing landing pages, emails, sales copy, headlines, CTAs, social posts, cold emails, or any persuasive text. Triggers on 'copy', 'copywriting', 'sales copy', 'landing page copy', 'cold email', 'headlines', 'write me a page', 'make this convert', 'rewrite this copy', or any request involving persuasive writing. Three modes: Generate (write from scratch), Edit (improve existing copy with Seven Sweeps), Cold Email (outbound sequences). If someone has text tha...Votes: 0GitHub stars: 31
- Deepen PlanEnhance an existing marketing plan with parallel research. Use when the agent has a draft plan (brand strategy, campaign brief, content calendar, launch plan) that needs strengthening with real data. Triggers on 'deepen this plan', 'strengthen this strategy', 'research gaps in my plan', 'make this plan better', 'this plan is too surface level', 'add research to this', 'validate this plan', 'back this up with data', or when a plan exists but lacks audience data, competitive positioning, or key...Votes: 0GitHub stars: 31
- CreativeGenerate visual asset briefs, ad copy variants, AI image prompts, video scripts, and storyboards. Full creative production system with 5 specialized modes: product photos, product video, social graphics, talking heads, and ad creative. Make sure to use this skill whenever the user mentions any visual or creative marketing need — ad creative, image prompts, video scripts, thumbnails, banners, social graphics, product photography, storyboards, or marketing visuals of any kind. Even if they just...Votes: 0GitHub stars: 31
- WorkflowsStep-by-step procedure for adding a new skill to the mktg playbook.Votes: 0GitHub stars: 31
- Templates<What this skill does — first sentence. When to use it — second sentence. Trigger phrases: '<trigger1>', '<trigger2>', '<trigger3>', '<trigger4>', '<trigger5>'. Be specific — this field is used for routing.>Votes: 0GitHub stars: 31
- Create SkillCreate new marketing skills for the mktg playbook. Use when the agent needs to add a new capability, someone says 'create a skill', 'new skill', 'add a marketing skill', 'extend the playbook', 'I need a skill for X', 'build a skill', 'make a skill for Y', or 'add capability for Z'. Also use when someone wants to capture a marketing workflow they just did into a reusable skill, or when they say 'turn this into a skill'. Reads the skill contract, generates SKILL.md with correct frontmatter and ...Votes: 0GitHub stars: 31
- Conversion Flow CroOptimizes multi-step conversion flows including signup, onboarding, upgrade, and checkout. Maps each step, identifies friction and drop-off risks, then recommends specific copy/UX changes with A/B test plans. Use when someone says 'signup flow', 'onboarding optimization', 'checkout conversion', 'paywall optimization', 'activation rate', 'funnel analysis', 'why are users dropping off', 'registration flow', 'trial conversion', 'free to paid', 'upgrade flow', 'user journey', or wants to improve ...Votes: 0GitHub stars: 31
- Content AtomizerTake one piece of long-form content and atomize it into 10-20 platform-specific posts across 8 platforms (Twitter/X, LinkedIn, Instagram, Reddit, TikTok, YouTube, Threads, Bluesky). Turns blog posts, podcasts, videos, and newsletters into native social content for each platform. Use this skill whenever someone has existing content they want to distribute — even if they don't say 'atomize' explicitly. Triggers include: 'repurpose this', 'turn this into posts', 'social content from my blog', 'I...Votes: 0GitHub stars: 31
- Competitor AlternativesCreates high-converting 'X vs Y' and 'X alternatives' SEO pages that capture comparison search traffic. Researches competitors, writes honest comparison content, and adds schema markup (FAQPage, ItemList). Use when someone needs alternatives pages, comparison content, or says 'alternatives page', 'vs page', 'comparison', 'competitor alternatives', 'X vs Y page', or wants to capture competitor brand search traffic with SEO content. Also trigger when someone wants to rank for competitor brand n...Votes: 0GitHub stars: 31
- Competitive IntelResearch and analyze competitors to find positioning gaps and strategic opportunities. Use this skill whenever the user mentions competitors, competitive analysis, competitor teardown, market landscape, 'who else does this', 'how are we different', or competitor research. Also trigger when the user is entering a new market, when positioning feels weak or generic, when preparing for a launch, when any downstream skill needs competitors.md but it doesn't exist, or when the user asks about diffe...Votes: 0GitHub stars: 31
- Company ResearchResearch companies, competitors, funding, news, leadership, and market context with Exa Agent and advanced search. Use when researching companies, competitor analysis, market research, or building company lists. Writes findings the caller can fold into brand/competitors.md or brand/landscape.md. Prefer this over ad-hoc web search for company deep dives. Distinct from competitive-intel (full brand competitive file methodology) - this skill is the Exa research engine those foundation skills sho...Votes: 0GitHub stars: 31
- CmoA senior marketing operator for any project. Orchestrates 76 marketing skills to build brands, generate content, and distribute across channels. Use this skill whenever the user wants to do marketing - brand voice, copy, SEO, email, social, launches, or anything marketing-related. Also triggers on 'help me market', 'write copy', 'launch strategy', 'brand voice', 'SEO', 'content', 'email sequence', 'social posts', 'landing page', 'grow', 'audience', 'competitors', 'what should I do next for ...Votes: 0GitHub stars: 31
- Cmo RemotionBrand-grounded Remotion video pipeline. Take a brief, ground it in `brand/` (voice, audience, positioning, creative-kit), write a beat sheet, scaffold a fresh Remotion project, generate any required assets, compose with frame-driven animations, and bake a final MP4. Use this skill whenever the user wants to build a NEW Remotion video from scratch — product films, motion graphics, code-driven shaders, CRT/glitch effects, HTML-in-canvas demos, React video. Triggers on requests like "make a remo...Votes: 0GitHub stars: 31
- Churn PreventionDesigns cancel flow UX, dunning email sequences, win-back campaigns, and retention triggers. Covers the full churn prevention lifecycle from early warning signals to 90-day win-back. Use when someone mentions 'churn', 'retention', 'cancel flow', 'dunning', 'win-back', 'users leaving', 'reducing churn', 'keep users', 'customers canceling', 'payment failed', 'failed payments', 'losing subscribers', 'customer retention', or wants to prevent customers from leaving. Even if they just say 'people k...Votes: 0GitHub stars: 31
- Build With ExaBuild applications and agents with Exa's API Platform: search, contents, answer, context, Agent API, monitors, websets, OpenAI-compatible endpoints, and exa-py / exa-js. Use when choosing Exa endpoints, writing Exa API calls, integrating semantic web search or research into products, or debugging Exa request shapes. Load references/ on demand for endpoint details.Votes: 0GitHub stars: 31
- Brand VoiceDefine or extract a consistent brand voice that other skills can use. Three modes: Extract (analyze existing content), Build (interview-based), Auto-Scrape (from URL). Use when copy sounds generic, when starting any new project, when voice feels inconsistent across channels, when onboarding a new brand, or when any skill needs voice-profile.md but it doesn't exist yet. This is always the first skill to run for a new project. Make sure to use this skill whenever the user mentions tone of voice...Votes: 0GitHub stars: 31
- Brand Kit PlaygroundGenerate an interactive HTML brand playground that shows your brand rendered live — palette, typography, logo, voice — with a social card and OG image preview that updates as you tweak tokens. Opens in browser. The visual approval step for the /cmo flow: /visual-style writes the brand, this skill shows it. Use when the user says "show me my brand", "brand playground", "preview my brand", "what does our brand look like", "visual preview", "brand kit", "see my colors", "how does my brand look",...Votes: 0GitHub stars: 31
- BrainstormStructured marketing brainstorming when direction is unclear. Use when the agent doesn't know which skill to run, the user is vague about what they need, there are multiple valid marketing paths, or someone says 'I don't know where to start', 'what should we market', 'explore approaches', 'help me think through this', 'marketing ideas', 'what campaign should I run', 'where do I start with marketing', 'what's our marketing plan', or 'I have no idea how to promote this'. Explores 2-3 approaches...Votes: 0GitHub stars: 31
- ReferencesAgent eXperience Interface (AXI) — ergonomic standards for building CLI tools that agents use via shell execution. Use when building, modifying, or reviewing any agent-facing CLI.Votes: 0GitHub stars: 31
- AxiAgent eXperience Interface (AXI) router — the main entry point for agent-ergonomic CLIs. Use whenever the agent needs GitHub, browser automation, human review, quota routing, Slack, Notion, AWS/Docker/K8s, databases, GitLab (glab-axi), Oracle DB (oracle-axi), tmux/herdr/WezTerm sessions (cyber-mux), or any AXI-catalog tool; when choosing AXI vs MCP vs raw CLI; when building or reviewing an agent-facing CLI; or when the user says axi, gh-axi, chrome-devtools-axi, TOON output, agent ergonomics,...Votes: 0GitHub stars: 31
- Audience ResearchBuild detailed buyer personas and audience profiles from research. Use this skill whenever the user mentions audience, buyer persona, ideal customer, target market, ICP, watering holes, 'who am I selling to', customer research, or audience profile. Also use when content feels unfocused or generic (that's an audience problem), when conversion is low because messaging doesn't resonate, when starting any new project (audience should be first), or when any downstream skill needs audience.md but i...Votes: 0GitHub stars: 31
- App Store ScreenshotsGenerate Apple App Store screenshot pages as a Next.js app with html-to-image export at required resolutions. Screenshots are advertisements, not documentation — every screenshot sells one idea. Use when building App Store screenshots, generating exportable marketing screenshots for iOS apps, or creating programmatic screenshot generators. Triggers on 'app store screenshots', 'App Store', 'screenshot generator', 'iOS screenshots', 'marketing screenshots', 'phone mockup', 'ASO screenshots', 'a...Votes: 0GitHub stars: 31