Claude Skills by unempyd

Use when the user asks to \"build the norm card for this platform\", \"what are the char limits and visible-fold cutoffs here\", \"is the LinkedIn link-in-first-comment thing documented or folklore\", or \"which of our platform cards are stale\"; maintains the dated, versioned per-platform norm cards in the references/platforms/ pack — char limits, visible-fold cutoffs, hashtag norms, format/aspect specs, link and first-comment placement, disclosure-label mechanics, algorithm emphases (e.g. 小...

Compatibility skill for popup cro. Use when a user or upstream workflow invokes this name; route the task to `popups` while preserving the requested scope and source-specific intent.

When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions \"exit intent,\" \"popup conversions,\" \"modal optimization,\" \"lead capture popup,\" \"email popup,\" \"announcement banner,\" \"overlay,\" \"collect emails with a popup,\" \"exit popup,\" \"scroll trigger,\" \"sticky bar,\" or \"notification bar.\" Use this for any overlay or interrupt-style conversion element. For forms outside of popups, see ...

Use when the user asks to \"map our positioning\", \"name our competitive alternatives\", or \"pick a beachhead segment for the launch\"; produces a Dunford-style positioning canvas — named competitive alternatives (including spreadsheet and status quo), unique attributes (verifiable, or routed to the claims ledger), value themes (attribute→benefit→value chains), a target beachhead segment scored on serviceability / pain intensity / reachability, and a one-sentence onlyness statement — the so...

Use when the user asks to \"check our positioning against what we can actually ship\", \"trace which differentiators we can defend\", or \"reconcile the positioning canvas with the claims ledger\"; reconciles the reused positioning canvas against the shippable stage and the claims ledger to produce a differentiation truth set — every differentiating claim verifiable or marked '[needs source]' — that TALE-T1 is judged against. Not for building the canvas — use positioning-mapper; not for adjud...

Use when the user asks to \"build a preference center\", \"set up a frequency opt-down ladder\", \"give people a step-down instead of unsubscribe\", or \"design a topic/cadence preference page\"; produces a preference-center field spec, a frequency/topic opt-down ladder (down-tier paths that substitute for a hard unsubscribe), a preference-to-suppression mapping, and a SEND N-dimension sub-item note on preference-center / frequency options offered. Not for the lifecycle flow map or cadence go...

Use when the user asks to \"build a media list for my launch\", \"write a launch press release\", or \"pitch press under embargo\"; produces a three-tier media and analyst list (Tier 1 exclusive candidates, Tier 2 vertical press, Tier 3 communities and newsletters), an embargo pitch timing skeleton keyed to the launch-registry date, a press-release draft in standard structure with no fabricated quotes or numbers, and an analyst briefing outline. Not for press-kit assets — use launch-asset-pac...

Use when the user asks to \"plan launch pricing\", \"design pricing tiers / packaging\", or \"set up a launch discount / early-bird offer\"; produces a launch pricing and packaging plan — tier structure and naming, a value-to-price map aligned to the message house, a launch-offer ladder with a true deadline reason, beta / early-adopter pricing with a post-launch graduation path, and guarantee / refund terms — with every price claim and offer term submitted to memory/events/claims.ndjson. Not ...

Compatibility skill for pricing strategy. Use when a user or upstream workflow invokes this name; route the task to `pricing` while preserving the requested scope and source-specific intent.

Design or evaluate pricing and packaging using customer value, willingness-to-pay evidence, competitive context, unit economics and experiment design.

Use when the user asks to \"optimize my Shopping feed\", \"fix product disapprovals\", \"improve product titles/attributes\", or \"build feed-driven PMax asset groups\"; audits and rewrites the Shopping/Performance Max product feed — title/description patterns, required and recommended attributes, GTIN/availability/price hygiene, disapproval triage, and feed-driven asset-group / listing-group structure — informing the ROAS O (Offer) dimension. Not for text ad copy — use ad-creative-builder; n...

Compatibility skill for product marketing context. Use when a user or upstream workflow invokes this name; route the task to `product-marketing` while preserving the requested scope and source-specific intent.

Build or update the shared product-marketing context: product, audience, positioning, competitors, jobs-to-be-done, objections, customer language, proof and goals. Use before downstream execution when context is missing.

Design scalable SEO page systems using templates, structured data sources, quality thresholds, internal linking, indexation controls and anti-thin-content gates.

Use when the user asks to \"package our proof points\", \"build reusable stat cards and case snippets\", or \"put proof where each pillar makes its claim\"; turns claims-ledger-approved proofs into reusable proof modules — stat cards, case snippets, testimonial blocks, comparison proofs — each pinned to a message-house pillar and the ledger claim ID it substantiates, and flags any pillar making a claim with no approved proof behind it. Never adjudicates a proof: unverified or ledger-absent pr...

Build qualified prospect lists using an explicit ICP, source provenance, qualification criteria, scoring, enrichment hygiene and outreach-compliance checks.

When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests). Also use when the user mentions 'PR,' 'public relations,' 'press,' 'press release,' 'press coverage,' 'media outreach,' 'pitch a journalist,' 'get featured,' 'media list,' 'media kit,' 'press kit,' 'newsjacking,' 'news hijack,' 'HARO,' 'Qwoted,' 'Featured,' 'Help A Reporter,' 'reporter request,' 'tech press,' 'TechCrunch,' 'earned media,' 'thought leadershi...

Use when the user asks to \"track rankings\" or \"查排名\"; measures keyword and SERP-position deltas over time from provided exports or connected tools, including AI-response checks. Not for multi-metric stakeholder reports or setting alerts — use performance-monitor (report or alert mode). 排名追踪/SERP监控

Use when the user asks to \"build a win-back campaign\", \"re-engage lapsed subscribers\", \"run a re-permission / re-consent sweep\", or \"sunset my dead list\"; produces a closed-loop reactivation program — a lapsed-cohort definition, a staged offer ladder, a re-consent (re-permission) capture step, and a sunset-confirm / suppression rule. Owns none of the SEND-N sub-item notes: engagement-decay / sunset is email-sequence-designer's and preference-center / frequency options is preference-fr...

Compatibility skill for referral program. Use when a user or upstream workflow invokes this name; route the task to `referrals` while preserving the requested scope and source-specific intent.

When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' 'partner program,' 'referral incentive,' 'how to get referrals,' 'customers referring customers,' or 'affiliate payout.' Use this whenever someone wants existing users or partners to bring in new customers. For launch-specific virality, see launch.

Use when the user asks to \"create a campaign report\", \"build an executive summary\", or \"deliver client results\"; produces audience-tailored influencer marketing reports (executive, client, internal team) with data tables, narrative, key learnings, and recommendations. Not for raw metric computation — use performance-analyzer. 达人营销报告/结案汇报

Design revenue operations across lifecycle stages, lead/account routing, scoring, handoffs, pipeline definitions, CRM hygiene and SLA measurement.

Use when the user asks to \"calculate influencer ROI\", \"prove campaign value\", or \"what was our ROAS\"; produces direct ROI/ROAS, earned media value, attribution-modeled revenue, LTV-based ROI, and a stakeholder-ready summary. Not for building the full slide/written report — use report-generator. 达人营销ROI计算/投资回报测算

Use when the user asks to \"build battle cards\", \"prep the sales team for launch\", or \"write the internal launch FAQ\"; produces the internal enablement kit for a sales-led launch — battle cards vs each named alternative (where we win / where they win / trap questions, every fact traceable), a sales talk track derived from the PR-FAQ spine, an objection-handling table (objection → response → evidence), internal FAQ + CS macros, and an internal launch announcement with embargo discipline. ...

Create sales enablement systems including one-pagers, decks, battlecards, objection handling, demo narratives and proof assets.

Compatibility skill for schema markup. Use when a user or upstream workflow invokes this name; route the task to `schema` while preserving the requested scope and source-specific intent.

Design, validate and implement structured data that accurately represents visible page content and current search-engine eligibility rules.

Use when the user asks to \"mine my search terms\", \"find new keywords from converting queries\", \"build a negative-keyword list\", or \"cut wasted paid spend\"; harvests converting queries into new keywords/ad-groups, builds a standing negative-keyword list and an n-gram waste report from the search-terms export, and delivers a maintenance diff (add / negate / move). Not for account structure — use campaign-architect; not for budget split — use budget-optimizer; not for computing the final...

Use when the user asks to \"design an email A/B test\", \"set up a multivariate subject/CTA test\", \"run a send-time test\", \"build a hold-out group\", or \"is this email result statistically and practically material?\"; produces a falsifiable hypothesis, one-variable-per-cell matrix, sample-size/MDE/duration/power plan, and an effect/uncertainty read from own ESP data. Applies only a precommitted owner-approved action rule; the helper never chooses a business action. Not for EQS/vetoes or ...

Analyze live Ahrefs backlink, referring-domain, organic-keyword, and content data when an authorized Ahrefs connector is available. Use for Ahrefs-specific SEO evidence, not for estimates when no live connection exists.

Audit a site or page across technical SEO, on-page quality, content, structured data, performance, indexability, AI-search readiness and conversion-sensitive search experience.

Compatibility skill for seo backlinks. Use when a user or upstream workflow invokes this name; route the task to `offsite-signal-analyzer` while preserving the requested scope and source-specific intent.

Audit Bing search visibility, Webmaster Tools evidence, and IndexNow readiness when authorized tools are available. Use for Bing indexing, link, crawl, or Microsoft search visibility work; not for Google indexing assumptions.

Compatibility skill for seo cluster. Use when a user or upstream workflow invokes this name; route the task to `content-strategy` while preserving the requested scope and source-specific intent.

Compatibility skill for seo competitor pages. Use when a user or upstream workflow invokes this name; route the task to `competitors` while preserving the requested scope and source-specific intent.

Compatibility skill for seo content brief. Use when a user or upstream workflow invokes this name; route the task to `content-strategy` while preserving the requested scope and source-specific intent.

Compatibility skill for seo content. Use when a user or upstream workflow invokes this name; route the task to `content-strategy` while preserving the requested scope and source-specific intent.

Compatibility skill for seo dataforseo. Use when a user or upstream workflow invokes this name; route the task to `seo` while preserving the requested scope and source-specific intent.

Compatibility skill for seo drift. Use when a user or upstream workflow invokes this name; route the task to `performance-monitor` while preserving the requested scope and source-specific intent.

Compatibility skill for seo ecommerce. Use when a user or upstream workflow invokes this name; route the task to `seo-audit` while preserving the requested scope and source-specific intent.

Crawl, map, or scrape websites with Firecrawl when an authorized connector is available. Use for JavaScript-rendered pages, site inventories, broken-link discovery, and bounded multi-page SEO collection.

Compatibility skill for seo flow. Use when a user or upstream workflow invokes this name; route the task to `seo` while preserving the requested scope and source-specific intent.

Compatibility skill for seo geo. Use when a user or upstream workflow invokes this name; route the task to `ai-seo` while preserving the requested scope and source-specific intent.

Compatibility skill for seo google. Use when a user or upstream workflow invokes this name; route the task to `seo-audit` while preserving the requested scope and source-specific intent.

Compatibility skill for seo hreflang. Use when a user or upstream workflow invokes this name; route the task to `seo-audit` while preserving the requested scope and source-specific intent.

Compatibility skill for seo image gen. Use when a user or upstream workflow invokes this name; route the task to `image` while preserving the requested scope and source-specific intent.

Compatibility skill for seo images. Use when a user or upstream workflow invokes this name; route the task to `seo-audit` while preserving the requested scope and source-specific intent.

Compatibility skill for seo local. Use when a user or upstream workflow invokes this name; route the task to `seo-audit` while preserving the requested scope and source-specific intent.

Compatibility skill for seo maps. Use when a user or upstream workflow invokes this name; route the task to `seo-audit` while preserving the requested scope and source-specific intent.