Claude Skills by unempyd

Use when the user asks to \"triage launch feedback\", \"cluster reviews, comments, and board posts into themes\", or \"set up a you asked, we shipped loop\"; produces a feedback theme digest (frequency, severity, representative quotes per theme), an open→planned→started→completed/declined status loop with duplicate-merge and notification rules, shipped-change announcement material, and a compliant social-proof harvest protocol (never incentivized store reviews). Not for repurposing or amplify...

Use when the user asks to \"monitor my launch\", \"track our Product Hunt / Hacker News ranking\", or \"watch the launch window\"; runs the T-0 to T+30 window watch — pre-launch instrumentation verification (UTM/event checks, the upstream of RAMP P1), HN rank/points/comments polling with a comments-over-points flamewar early-warning (Estimated heuristic), PH votes/featured status, store charts and reviews, news echo, D0/W1/M1 KPI snapshots vs targets, spike-vs-sustain and owned-capture reads,...

Use when the user asks to \"audit our launch plan\", \"are we ready to launch\", or evaluate launch execution/outcomes; runs one typed RAMP preflight, execution, or outcome profile without mixing time horizons. Not for recording launch state — use launch-registry; not for running launch day — use launch-day-conductor. 发布就绪审计/RAMP分阶段评估/发布前放行

Use when the user asks to \"log this launch\", query a launch date/embargo, record a stage transition, or update submissions/outcomes; curates launch facts through the append-only launches event stream with optimistic revisions and derived dossier/calendar views. Not for RAMP scoring — use launch-readiness-auditor; not for planning tier/window — use launch-tier-planner. 发布台账/发布日历/阶段与禁运期记录

Use when the user asks to \"run a launch retro / post-mortem\", \"compare launch results vs targets by channel\", or \"decide what to keep or kill for the next launch\"; produces a structured D1/W1/M1 retrospective — a per-channel actual-vs-target table (UTM-attributed own analytics as the truth column, platform self-reported numbers as reference, every figure labeled Measured / User-provided / Estimated), a 5-Whys chain on the single largest miss, keep / kill / change decisions per channel, ...

Compatibility skill for launch strategy. Use when a user or upstream workflow invokes this name; route the task to `launch` while preserving the requested scope and source-specific intent.

Use when the user asks to \"plan my launch tier\", \"how big should this launch be\", or \"build a launch risk register with kill criteria\"; produces a tier decision (Tier 1 flagship all-channel / Tier 2 targeted / Tier 3 changelog-level), a launch-type declaration (new-product / feature / relaunch / partnership with co-marketing split), an effort calibration matrix (tier to channel intensity and asset scope), D0/W1/M1 KPI targets (labeled Estimated), a risk register (likelihood x blast-radi...

Use when the user asks to \"pick a launch date\", \"plan the launch window\", or \"set the embargo and lift time\"; produces a candidate-window comparison table (conflict / tailwind / risk per window) built from industry-event cycles and the competitor launch calendar, a launch-week vs rolling-release format call, store-review buffer padding (labeled Estimated), and an embargo window definition (lift moment + timezone) submitted to the launch registry as a candidate. Not for judging the cultu...

Plan and run product or feature launches from positioning and tiering through asset readiness, launch-day orchestration, feedback and momentum.

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions \"lead magnet,\" \"gated content,\" \"content upgrade,\" \"downloadable,\" \"ebook,\" \"cheat sheet,\" \"checklist,\" \"template download,\" \"opt-in,\" \"freebie,\" \"PDF download,\" \"resource library,\" \"content offer,\" \"email capture content,\" \"Notion template,\" \"spreadsheet template,\" or \"what should I give away for emails.\" Use this for planning ...

Use when the user asks to \"grow my email list\", \"design a lead magnet / signup incentive\", \"set up double opt-in\", or \"plan a referral / recommendation loop\"; produces a list-growth plan — acquisition channels, lead-magnet / incentive concepts, a compliant double-opt-in capture-flow spec, referral-loop mechanics, and subscriber-growth / cost-per-opt-in targets (labeled Estimated) — that feeds SEND-S (consent quality captured at acquisition) and SEND-N (lifecycle entry). Not for the si...

Use when the user asks to \"watch my list health over time\", \"flag decaying / unengaged subscribers on a schedule\", \"why is my open rate drifting down / bounces creeping up\", or \"build me a re-permission and prune worklist\"; runs the scheduled SEND list-decay + suppression-drift watch — an engagement-recency cohort read (30/90/180/365-day), hard-bounce and spam-complaint trend vs benchmark, suppression-list growth/leakage check, and a segmented re-permission / sunset / prune worklist t...

Use when the user asks to \"build email segments from my list\", \"make engaged / lapsed / RFM segments\", \"set up cart-abandoner or lifecycle-stage audiences\", or \"build a suppression list of unsubscribes and bounces\"; turns the user's OWN list/CRM/GA4/ecommerce export into behavioral, attribute, and lifecycle-stage segments plus a suppression list, with per-segment sizes labeled Measured/Estimated, informing the SEND E (Engagement/targeting) dimension. Not for scoring EQS or running vet...

Stress-test a marketing decision using multiple expert lenses and synthesize disagreements into a clear decision with evidence and risks.

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channe...

When the user wants to set up a recurring, self-running marketing workflow — a repeatable loop an AI agent runs on a cadence (weekly, daily, on a trigger) rather than a one-off task. Also use when the user mentions 'marketing loop,' 'recurring marketing workflow,' 'automate my marketing,' 'marketing on autopilot,' 'weekly marketing review,' 'ad fatigue check,' 'content refresh loop,' 'churn watch,' 'ranking drop alert,' 'always-on marketing,' 'marketing automation workflow,' or 'run this ever...

Route complex marketing work across strategy, narrative, SEO/GEO, CRO, lifecycle, paid, social, influencer, launch, sales and measurement. Use for broad marketing plans, multi-channel work, or when the right specialist skill is unclear.

Create a comprehensive marketing plan grounded in current state, positioning, growth constraints, channels, budget, measurement, team and execution cadence.

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context. For applying psyc...

Use when the user asks to \"remember project context\", review saved findings, initialize runtime memory, archive stale work, reconcile notes, or erase a subject; manages authorized HOT/WARM/COLD working memory across all disciplines while preserving registry event ownership and privacy controls. Not for changing canonical registry facts - route those through the owning registry. 项目记忆/跨会话

Use when the user asks to \"build a message house\", \"write a PR-FAQ for our launch\", or \"define the launch narrative and value pillars\"; derives from the positioning canvas a message house — tagline, one-liner, three value pillars, per-persona proof points (each labeled Measured / User-provided / [needs source]) — plus a working-backwards PR-FAQ narrative spine (launch-day tense, empty-chair test, five external + five internal FAQs) and per-channel message angle packs (angles, not finish...

Use when the user asks to \"author our durable brand message hierarchy\", \"build the brand message house that seeds the canon\", or \"define the main narrative, three pillars, and tagline for the whole brand\"; produces the DURABLE brand message system — main narrative, three value pillars, per-persona proof points (each labeled Measured / User-provided / '[needs source]'), and the tagline/one-liner — that seeds the narrative-registry canon and from which every per-launch house derives. Not ...

Use when the user asks to \"test our messaging before we scale it\", \"design a message-market-fit panel\", or \"run a 5-second comprehension test on our new tagline\"; produces a message-test design spec — hypothesis, panel and recruit criteria, comprehension / 5-second / message-market-fit (Wynter-style) protocols, stimulus set drawn from the canon, success thresholds, and a stop/revise decision rule — for the TALE Evaluate phase so the message is validated before any paid scale. It designs...

Use when the user asks to \"keep the launch momentum going after launch week\", \"plan a changelog / release-notes cadence as GTM\", or \"is this update worth a relaunch\"; produces a T+1→T+30 momentum plan — a launch-moment calendar (milestone / shipped-loop / badge moments only), announcement-tier routing (major = full-channel, medium = targeted, minor = changelog-only), a relaunch legitimacy call, spike-to-owned handoff briefs, and the next Tier-1 moment with launch-stacking spacing. Not f...

Use when the user asks to \"map what our surfaces say today\", \"inventory our current messaging\", or \"find the gap between what we say and what we mean\"; produces the narrative baseline — a surface-by-surface inventory of what every owned touchpoint (homepage, pricing, docs, decks, social bios, email footers) claims RIGHT NOW, each line labeled Measured / User-provided / Estimated, plus a per-surface gap read vs the intended message and the drift-baseline snapshot the Evaluate phase measu...

Use when the user asks to \"plan how our narrative lands on every surface\", \"write per-surface message-match specs\", or \"brief each creative builder from the canon\"; maps the narrative-registry canon onto every flagship surface (homepage, pricing, store listing, sales deck, social bio, docs, email) as a per-surface message-match spec — what claim, pillar, proof, and objection reframe each surface must carry — and cuts a handoff brief to each discipline's creative builder (content-writer,...

Use when the user asks to \"check if our surfaces have drifted from the canon\", \"watch for competitor repositioning\", or \"define when we should reposition\"; produces a drift report — self-drift per flagship surface vs the narrative-registry canon over time (via wayback.py, change history Measured with as-of dates), competitor-repositioning alerts, an explicit repositioning-trigger condition set, and a D1/W1/M1 message-shift retro (intended vs actual pull-through, evidence-labeled) — feed...

Use when the user asks to \"make everyone tell the same story\", \"write our elevator pitch ladder\", or \"build a spokesperson Q&A and approved boilerplate pack\"; derives from the narrative-registry canon, message house, and brand voice a repeatable enablement kit — an elevator ladder (10-second / 30-second / 2-minute), a spokesperson Q&A (tough questions with on-canon answers), an approved boilerplate/bio pack (25 / 50 / 100-word), and a do/don't language sheet — so sales, support, founder...

Use when the user asks to \"audit our brand narrative\" or \"is this message on-canon\"; runs separate typed TALE truth, system, or effectiveness profiles and never averages them into one composite. Checks differentiation, canon, landing consistency, and evidence integrity. Not for launch readiness — use launch-readiness-auditor; not for social operations — use social-quality-auditor. 品牌叙事分层审计/发布前一致性放行

Use when the user asks to record/query the brand narrative canon, tagline, message hierarchy, voice/naming rules, or a canon re-version; curates complete versioned canon events through the append-only narrative stream and derived views. Not for TALE scoring — use narrative-quality-auditor; not for authoring the system — use message-system-architect. 品牌叙事台账/canon 记录/语气与命名规范

Use when the user asks to \"measure how our narrative is landing\", \"track echo rate against our canon lexicon\", or \"check how AI answer engines describe our brand\"; produces a resonance report — echo rate (overlap of market language with the narrative-registry canon lexicon, method declared), AI-answer perception via tavily.py --answer (proxy-labeled), share-of-voice on a locked competitor panel (reusing share-of-voice-tracker), and resonance signals from bluesky.py / gdelt.py / pageview...

Use when the user asks to \"monetize my newsletter\", \"build a sponsorship rate card\", or \"model paid-subscription revenue\"; produces a revenue model (paid tiers, ad/sponsorship inventory + CPM/flat rate card, referral/boost loops), a list-growth ↔ revenue projection, and honest-offer / disclosure checks for the SEND-D lever. Not for scoring the whole program or running D1 — use email-quality-auditor; not for the return math — use roi-calculator; not for the post-click page — use landing-...

Use when the user asks to \"register this claim\", \"log our current offers\", or \"where is the proof for this figure\"; curates claim wording, evidence, disclosures, terms, review dates, and live offers through the append-only claims event stream. Not for scoring claim vetoes — use the relevant auditor; not for writing ad copy — use ad-creative-builder. 广告声明台账/优惠信息登记/证据溯源

When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing, bonus stacking, guarantee design, scarcity/urgency, naming, and payment structure. Also use when the user mentions 'offer,' 'offer design,' 'build an offer,' 'grand slam offer,' 'irresistible offer,' 'value stack,' 'bonus stack,' 'guarantee,' 'risk reversal,' 'money-back guarantee,' 'scarcity,' 'urgency,' 'high-ticket offer,' 'productize a service,' 'naming an offer,' 'payme...

Use when the user asks to \"analyze backlinks\", \"analyze my off-site signals\", or \"track AI traffic / ChatGPT / Perplexity referrals\"; profiles referring domains, anchor-text mix, toxic links, and disavow candidates (backlinks mode) or isolates AI-assistant referral sessions in GA4/GSC/logs and reports their trend, landing pages, and AI-vs-organic conversion (ai-referrals mode). Not for internal links — use site-structure-optimizer; not for keyword positions — use rank-tracker; not for m...

Use when the user asks to \"audit on-page SEO\" or \"diagnose why a single page dropped\"; scores titles, meta, header structure, keyword placement, links, and images with prioritized fixes. Not for E-E-A-T / publish-readiness scoring — use content-quality-auditor; not for crawl / CWV / indexing — use technical-seo-checker. 页面SEO审计/排名诊断

Compatibility skill for onboarding cro. Use when a user or upstream workflow invokes this name; route the task to `onboarding` while preserving the requested scope and source-specific intent.

When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions \"onboarding flow,\" \"activation rate,\" \"user activation,\" \"first-run experience,\" \"empty states,\" \"onboarding checklist,\" \"aha moment,\" \"new user experience,\" \"users aren't activating,\" \"nobody completes setup,\" \"low activation rate,\" \"users sign up but don't use the product,\" \"time to value,\" or \"first session experience.\"...

Use when the user asks to \"write influencer outreach\", \"follow up with a creator\", \"pitch a journalist, hunter, or launch partner\", or \"negotiate partnership terms\"; produces personalized pitches, multi-touch follow-up sequences, negotiation scripts with objection handling, and a status pipeline tracker — the shared outreach mechanics engine for creator, media/analyst, launch-partner, and social-selling / advocate-recruitment targets. Not for finalizing signed agreements — use contrac...

Compatibility skill for page cro. Use when a user or upstream workflow invokes this name; route the task to `cro` while preserving the requested scope and source-specific intent.

Use when the user asks to \"build programmatic SEO pages\", \"generate pages at scale\", \"rank on a high-authority third-party site\", \"borrow domain authority\", \"build a vs / alternative page\", \"do local SEO\", \"optimize a Google Business Profile\", or \"fix NAP\" — one page-build router with four modes: programmatic (template × dataset systems), parasite (barnacle publishing on Medium/Reddit/LinkedIn/GitHub), comparison (vs / alternative pages in four formats), and local (GBP + NAP +...

Compatibility skill for paid ads. Use when a user or upstream workflow invokes this name; route the task to `ads` while preserving the requested scope and source-specific intent.

Use when the user asks to \"read back\" a paid campaign change, \"did this ad change work\", or \"compare ROAS/CPA before and after\"; reads ROAS/CPA against a control over a fixed readback window and returns a Promote / Keep-testing / Rollback / Unproven readback decision with the math delegated to roi-calculator. Not for RQS scoring or veto adjudication — use ad-account-auditor; not for the ROI ratio math — use roi-calculator; not for cross-channel rollups — use performance-analyzer. 付费广告复盘...

Use when the user asks to \"plan the participation ramp before we promote\", \"how much account history or karma do we need in this community\", or \"design entry incentives and member lifecycle for our own Discord\"; produces the per-community pre-promotion warming plan — account-history/tenure expectations (Estimated, named sources), a give-before-ask ledger spec, a per-community etiquette + rule digest with last-verified dates, and the warming → active graduation criteria that channel-regi...

Compatibility skill for paywall upgrade cro. Use when a user or upstream workflow invokes this name; route the task to `paywalls` while preserving the requested scope and source-specific intent.

When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions \"paywall,\" \"upgrade screen,\" \"upgrade modal,\" \"upsell,\" \"feature gate,\" \"convert free to paid,\" \"freemium conversion,\" \"trial expiration screen,\" \"limit reached screen,\" \"plan upgrade prompt,\" \"in-app pricing,\" \"free users won't upgrade,\" \"trial to paid conversion,\" or \"how do I get users to pay.\" Use this for any in-product m...

Use when the user asks to \"analyze influencer campaign performance\", \"compare influencers\", or \"find what content worked\"; produces metric scorecards vs target and benchmark, platform/influencer/content rankings, engagement-quality and sentiment reads, conversion-attribution breakdowns, and ranked learnings. Not for dollar-level return math — use roi-calculator. 达人营销效果分析/投放复盘

Use when the user asks to \"generate an SEO report\", \"出月报\", \"set SEO alerts\", or \"排名掉了提醒我\"; two modes — report builds multi-metric traffic/ranking/authority/content dashboards, and alert configures threshold notifications for future ranking, traffic, technical, backlink, competitor, and AI-visibility changes. Not for raw position-by-position deltas — use rank-tracker. SEO报告/绩效仪表盘/SEO预警/排名监控

Use when the user asks to \"build our pitch deck narrative\", \"write a fundraising story\", or \"structure the sales pitch narrative\"; derives from the narrative canon a company pitch/deck narrative — problem → the undeniable shift → product-as-hero → proof → the ask — as a slide-beat outline (one narrative beat per slide, with the claim ID each proof beat rests on), for both a sales pitch and a fundraising deck. Every proof beat is labeled Measured / User-provided / '[needs source]' and un...

Use when the user asks to \"build my brand-safety exclusion lists\", \"set placement / topic / content exclusions before launch\", \"add network and audience exclusions\", or \"prep the A1 brand-safety evidence for the auditor\"; produces a placement/network exclusion list, a content-suitability & sensitive-topic block list, an audience/negative-audience exclusion set, and a packaged A1 brand/placement-safety evidence file for the gate. Not for building the audiences you target — use audience...