Claude Skills by unempyd

Design valid marketing experiments with hypotheses, primary metrics, guardrails, sample/traffic assumptions, implementation QA and decision rules.

Use when auditing a paid ad account for incremental contribution, wasted spend, or measurement integrity before scaling; runs a typed 20-item ROAS profile with verified vetoes and a SHIP/FIX/BLOCK/UNDECIDED gate on own exported data. Not for campaign structure design — use campaign-architect; not for creative production — use ad-creative-builder. 付费广告账户审计/ROAS评分

Use when the user asks to \"write ad copy\", \"generate RSA headlines\", or \"build ad creative at volume\"; produces ad units — RSA headlines/descriptions, hooks, and an angle matrix — message-matched to the destination landing page. Not for scoring an ad account — use ad-account-auditor; not for the post-click page — use landing-optimizer; not for organic articles — use content-writer. 广告创意/广告文案/RSA标题

Generate and iterate paid-ad creative systems: angles, hooks, copy, concepts, variants, fatigue management and test matrices.

Use when the user asks to \"design an A/B test\", \"set up a creative/landing test\", \"run an incrementality test\", or \"is this result statistically and practically material?\"; produces a hypothesis, variant matrix, sample-size/duration/power plan, and a documented effect/uncertainty read from own exported results. It applies only a precommitted owner-approved action rule; the statistical helper never chooses a business action. Not for producing variants — use ad-creative-builder; not for...

Plan and optimize paid media across search, social and other platforms, including account structure, targeting, bidding, measurement, budget and creative testing.

Use when the user asks to \"design an employee advocacy program\", \"set up founder-led sharing\", or \"build a share kit for the team\"; produces an advocacy program blueprint in two modes — participation-driven opt-in (default) or top-down assigned with its coercion and authenticity risks flagged — with a voluntary opt-in roster spec submitted as channel-registry proposal events, share kits with mandatory per-person variation, staggered human posting windows plus anti-pod guardrails (no coo...

Optimize for AI search, answer engines, GEO/AEO/LLMO and conventional search together. Use for citability, AI crawler access, entity/brand evidence, llms.txt evaluation, platform readiness and AI-answer visibility.

Compatibility skill for analytics tracking. Use when a user or upstream workflow invokes this name; route the task to `analytics` while preserving the requested scope and source-specific intent.

Design, audit or improve marketing analytics, event tracking, funnels, UTM governance, reporting and decision-grade measurement.

Compatibility skill for aso audit. Use when a user or upstream workflow invokes this name; route the task to `aso` while preserving the requested scope and source-specific intent.

When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO audit,' 'app store optimization,' 'optimize my app listing,' 'improve app visibility,' 'app store ranking,' 'audit my listing,' 'why aren't people downloading my app,' 'improve my app conversion,' 'keyword optimization for app,' or 'compare my app to competitors.' Use when the user shares an App Store or Google Play URL and wants to improve it.

Use when platform-reported conversions disagree with GA4/ecommerce, when you suspect Meta and Google are double-counting the same sales, or for a standing (monthly) reconciliation workbook that de-dups stacked credit against an order-ID truth set, normalizes attribution windows and currency, compares attribution models, and reads incrementality from a geo/holdout test. Not for the point-in-time R2 veto or RQS gate — use ad-account-auditor; not for the ROI/ROAS ratio math itself — use roi-calc...

Analyze channel and campaign contribution using explicit attribution assumptions, reconciliation across systems, incrementality where possible, and confidence labels.

Use when the user asks to \"map what our buyers believe\", \"capture the objections we keep hearing\", or \"find the switching forces that move the beachhead\"; produces a belief map of the beachhead — held beliefs and mental models, the recurring objections and their reframes, and the JTBD four forces (push of the problem, pull of the new, anxiety of switching, habit of the present) — each item sourced from interviews or win-loss notes (User-provided) and labeled Measured / User-provided / E...

Use when the user asks to \"analyze my target audience\", \"build an audience profile for influencer targeting\", \"research a niche community\", or \"deep-dive a subculture before partnering with creators\"; in audience mode produces demographic/psychographic profiles, a platform-priority matrix, named personas, and an influencer-selection criteria set, and in niche mode produces a community map, culture decode (language/norms/taboos), key-voice tiers, a Brand Fit Score, and a phased entry s...

Use when the user asks to \"build audience segments from my customer list\", \"make value-based / lookalike seed lists\", \"set up exclusion / suppression segments\", or \"map audiences to funnel stages across platforms\"; turns the user's OWN customer/CRM/GA4 export into seed audiences, value-based lookalike SEED lists, exclusion/suppression segments, and a cross-platform funnel-stage targeting map, informing the ROAS A (Audience) dimension. Not for building account structure or match types ...

Use when the user asks to \"pick a bid strategy\", \"set a tCPA/tROAS target\", or \"plan the learning-phase entry\"; produces a bid-strategy choice (tCPA / tROAS / max-conversions / manual CPC), the starting target math, a portfolio grouping map, and a learning-phase entry plan. Not for splitting the budget across campaigns — use budget-optimizer; not for in-flight pacing/scale moves — use budget-pacing-monitor; not for scoring the account — use ad-account-auditor. 出价策略/tCPA目标/tROAS/学习期

Use when the user asks to \"codify our brand voice\", \"define naming rules for our products and tiers\", or \"write the tone-of-voice guide with banned phrases\"; produces the brand-level voice canon (register, tone spectrum, banned-phrase list, few-shot examples drawn only from the brand's own published material) and the naming tax (product / feature / tier naming rules plus approved and banned terms) that seeds the narrative-registry canon and that every channel's voice adaptation points u...

Use when the user asks to \"create an influencer brief\" or \"write a campaign brief\"; produces a structured creator brief with deliverables, key messages, creative direction, timeline, disclosure rules, and compensation terms. Not for choosing how to split spend across creators — use budget-optimizer. 达人合作简报/创作者BF

Use when the user asks to \"allocate my influencer budget\", \"optimize spend across tiers\", or \"compare budget scenarios\"; produces a tier/platform/content allocation table, ROI and CPM/CPE projections, scenario comparisons, and mid-campaign reallocation moves. Not for building the full campaign plan — use campaign-planner. 达人预算分配/投放预算优化

Use when the user asks to \"check pacing\", \"am I over/under-spending\", \"is this campaign on track to hit budget\", or \"why did spend spike/stall mid-flight\"; returns a spend-vs-target-curve read, learning-phase status, an over/under-delivery call, and a reallocation trigger. Not for initial budget allocation — use budget-optimizer; not for choosing the bid strategy — use bid-strategy-planner; not for the RQS gate — use ad-account-auditor. 付费广告预算节奏监控/跑量过快过慢/在途配速

Use when the user asks to \"plan my paid account structure\", \"pick Search vs PMax\", \"lay out ad groups / asset groups\", or \"audit paid-vs-organic cannibalization\"; designs campaign-type selection, ad-group/asset-group layout, targeting + match types, negative/exclusion hygiene, and a paid↔organic overlap audit, and scores the ROAS A (Audience) dimension + structure. Not for computing the final RQS — use ad-account-auditor; not for budget split — use budget-optimizer; not for organic si...

Use when the user asks to \"plan an influencer campaign\", \"build a campaign blueprint\", or \"launch a product with creators\"; produces campaign objectives, platform and influencer-tier strategy, content requirements, a phased timeline, budget allocation, and KPI targets. Not for writing individual creator briefs — use brief-generator; not for the overall product-launch plan (tiering, calendar, press, community day) — use launch-tier-planner, which hands this skill the creator lane. A laun...

Use when the user asks to \"map the category narrative\", \"tear down how competitors tell their story\", or \"find the language conventions in our market\"; produces a category narrative map — the dominant stories and points of view in the category, its language conventions and framing clichés, and a per-competitor narrative teardown (arc, claimed onlyness, proof pattern) plus how each rival's messaging has shifted over time (scraped copy vs archived copy). Not for the positioning canvas its...

Use when the user asks to \"pick which social channels to run\", \"should we be on X platform or 小红书\", or \"plan our organic social channel portfolio\"; produces an audience/objective-first portfolio with capability/access matrix, cadence-budget reality check, declared ECHO operating profile, boundary routing, and proposed-state registry events. Not for recording canonical channel facts — use channel-registry. 社媒渠道选择/渠道组合规划/平台能力矩阵/自然社媒

Use when the user asks to register/query a social channel, record channel state, cadence, governance, voice adaptation, UGC permission, or advocacy facts; curates them through the append-only channels event stream and derived views. Not for ECHO scoring — use social-quality-auditor; not for channel selection — use channel-portfolio-planner. 渠道台账/账号档案/UGC授权记录

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscriber...

When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says 'co-marketing,' 'partner marketing,' 'joint campaign,' 'who should we partner with,' 'integration marketing,' 'cross-promotion,' 'collaborate with another company,' 'partnership ideas,' or 'co-brand.' For customer referral programs, see referrals. For launch-specific partnerships, see launch.

Write B2B cold outreach and follow-up sequences grounded in relevance, evidence, concise value, compliant sending practices and clear calls to action.

Use when the user asks to \"build a B2B cold-outbound sequence\", \"design reply-triage branching\", \"plan a domain warmup / sending throttle\", or \"make my outbound CAN-SPAM / opt-in compliant\"; produces a multi-step outbound sequence with reply-triage branches (positive / objection / referral / not-now / opt-out), a warmup + send-throttle ramp schedule, jurisdiction opt-in/CAN-SPAM guardrails (guidance, not legal advice), and a SEND S-dimension read. Not for B2C lifecycle flows — use ema...

Use when the user asks to \"launch on Product Hunt / Hacker News\", \"prepare community or directory launch submissions\", or \"plan the launch submission waves\"; produces per-platform submission packages — a Product Hunt tagline / gallery / first-comment skeleton, a factual Show HN title and text, per-subreddit posts with a self-promotion rules table, tiered directory waves, and a regional channel matrix including Chinese communities — plus a platform red-line check (never solicit votes or ...

Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers into evangelists. Trigger phrases: \"build a community,\" \"community strategy,\" \"Discord community,\" \"Slack community,\" \"community-led growth,\" \"brand advocates,\" \"us...

Compatibility skill for competitor alternatives. Use when a user or upstream workflow invokes this name; route the task to `competitors` while preserving the requested scope and source-specific intent.

Use when the user asks to \"analyze competitors\" or \"竞品分析\"; benchmarks competitor keywords, content, backlinks, AI citations, and traffic share into strengths, weaknesses, and an action plan. Not for a pairwise topic-coverage gap map — use content-gap-analysis. 竞品分析/竞争对手

When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown fil...

Use when the user asks to \"track competitor influencer marketing\", \"see who my rivals partner with\", or \"benchmark my influencer program\"; produces a competitor partnership roster, campaign and content-strategy breakdown, performance estimates, and a gap/opportunity list. Not for finding your own new creators — use influencer-discovery. 竞品达人合作追踪/竞品营销分析

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, yo...

Use when the user asks to \"log this subscriber's opt-in\", record unsubscribes/complaints, or query lawful basis; curates pseudonymous consent facts through the append-only consent stream and applies suppression/erasure tombstones immediately. Not for SEND scoring — use email-quality-auditor; not for building segments — use list-segment-builder. 订阅同意台账/实时退订抑制/合法性依据登记

Use when the user asks to \"amplify influencer content with paid media\", \"set up whitelisting or Spark Ads\", \"decide which posts to boost\", \"repurpose influencer content\", \"turn one video into multiple ads\", or \"build a UGC asset library\"; produces (paid mode) a content-selection scorecard, a paid amplification strategy (whitelisting/boosting/dark posts), audience targeting, and a budget+optimization plan, or (repurpose mode) a rights-tracked content inventory, a 1-video-to-10+-ass...

Use when the user asks to \"find content gaps\", \"竞品写了什么\", or \"还应该写什么\"; builds a competitor-relative coverage map of missing topics, keyword gaps, and editorial-calendar opportunities. Not for raw keyword demand discovery — use keyword-research. 内容缺口/选题规划

Use when auditing content quality, E-E-A-T, or publish readiness; runs a typed 80-item CORE-EEAT profile with evidence coverage, veto checks, and a fix plan. Not for structural tags/headers alone — use on-page-seo-checker; not for domain/citation trust — use domain-authority-auditor. 内容质量/EEAT评分

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions \"content strategy,\" \"what should I write about,\" \"content ideas,\" \"blog strategy,\" \"topic clusters,\" \"content planning,\" \"editorial calendar,\" \"content marketing,\" \"content roadmap,\" \"what content should I create,\" \"blog topics,\" \"content pillars,\" or \"I don't know what to write.\" Use this whenever someone needs help decid...

Use when the user asks to \"write SEO content\", \"draft a blog post / landing page\", \"update outdated content\", or \"fix traffic/ranking decay\"; two modes — new drafts pages with keywords, headers, snippets, and evidence boundaries; refresh scores decay, prioritizes update work, and produces a republish plan with GEO guidance. Not for AI-citation/GEO readiness scoring — use geo-content-optimizer; not for publish-gate scoring — use content-quality-auditor. SEO文章写作/内容更新/排名恢复

Use when the user asks to \"draft an influencer contract\", \"review these agreement terms\", or \"build a partnership template\"; produces a full influencer agreement framework (scope, compensation, usage rights, exclusivity, FTC disclosure), a clause-by-clause review with red flags, and a negotiation cheat sheet. Not for outreach negotiation before a deal exists — use outreach-manager. 达人合同/合作协议条款审查

Use when the user asks to \"QA my conversion tracking before launch\", \"check my UTMs / pixel / event firing\", \"set up a tracking pre-flight\", or \"set the dedup rule so Meta and Google stop double-counting\"; builds and fixes the measurement plumbing — conversion-event firing, UTM hygiene, cross-platform dedup rules, attribution-window alignment, and offline/iOS-ATT modeled-gap flags — as a pre-flight checklist plus a UTM/event-spec builder. Not for scoring R1/R2 — that is a scored veto ...

Use when the user asks to \"set up conversion values so tROAS optimizes profit not orders\", \"map margin onto my purchase value\", \"build value rules for lead / phone / signup conversions\", or \"stop bidding to revenue when I care about profit\"; defines and QAs the conversion VALUE model — per-conversion values, margin/net-value adjustment, static-vs-dynamic value rules, proxy values for non-revenue actions, and a value-vs-count sanity check — as a value-model spec plus a pre-launch value...

When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' 'sharpen the messaging,' 'refresh this content,' 'update this page,' 'this content is outdated,' or 'content audit.' Use this when the user already has copy and wants it ...

Write or rewrite high-intent marketing copy grounded in product context, customer language, claims evidence, offer structure and conversion goals.

Use when the user asks to \"review this influencer content\" or \"check if this post meets brand guidelines\"; runs the typed STAR pre-publish gate, scores Trust and Appeal on the deliverable, folds in the creator Suitability read, computes the profile-weighted SQS, checks the disclosure/claim/brand-safety and fraud/fake-engagement vetoes, and writes constructive revision feedback. Not for drafting the brief — use brief-generator; not for partnership terms — use contract-helper. 达人内容审核/发布前质检