Claude Skills by unempyd

RevenueOS Ads Auditor — ingest a paid-media export (Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat or X) and flag wasted spend, over-pacing campaigns and dangerous spend concentration. Use when the user says \"audit our ad account\", \"where is our ad spend being wasted\", \"check this Google Ads export\", \"is any campaign overpacing its budget\", \"score our ad account health\", or hands over a CSV of ad performance data.

RevenueOS Lead Discovery — find and qualify prospects for a connected business, either through an optional external prospecting service (see docs/integrations.md) (a separate process, when installed) or by importing a CSV drop of leads. Use when the user says \"find us new prospects\", \"import this lead list\", \"who should we be selling to\", \"discover qualified leads\", or hands over a CSV export from Instantly, Smartlead, or a similar prospecting tool.

RevenueOS Marketing Intelligence — match the business's channels against a unified catalogue of hundreds of vendored marketing skills and queue concrete content to produce (SEO briefs, cold email sequences, LinkedIn posts, ad copy, and more). Use when the user says \"what content should we make this week\", \"find a skill for cold email\", \"search the skill catalogue\", \"give me a content plan\", or asks what playbook covers a specific marketing task.

RevenueOS Revenue Monitor — the daily brief and results ledger: what RevenueOS found, what it did, and what measurable result occurred, plus watching Hacker News for conversations worth joining. Use when the user says \"what's today's brief\", \"show me the results\", \"what has RevenueOS done so far\", \"is anyone talking about us online\", or asks for the current pipeline value or measured outcomes.

RevenueOS Sales Follow-up — draft first-touch cold emails for newly discovered prospects from the business's own canon, and process inbound replies, bounces and STOP requests. Use when the user says \"draft follow-up emails\", \"write outreach for these leads\", \"check for replies\", \"who unsubscribed\", or asks RevenueOS to send a cold email — sending always requires an explicit approval step from the human.

RevenueOS SEO Auditor — crawl a connected business's website, diagnose missing titles/descriptions, thin pages, duplicate titles, a missing sitemap, and how it stacks up against competitors on domain authority; queue a prioritised fix for each finding. Use when the user says \"audit our SEO\", \"crawl the site for SEO issues\", \"find technical SEO problems\", \"check meta descriptions\", \"compare our domain authority to competitors\", \"why aren't we ranking\", or asks RevenueOS to re-check...

Audit Amazon Ads profiles, regions, Sponsored Products, Sponsored Brands, Sponsored Display, DSP, portfolios, targeting, search terms, retail readiness, creative, budgets, ACOS, TACOS, reporting, and policy. Use for Amazon Ads, sponsored ads, Amazon PPC, ACOS, TACOS, ASIN advertising, Amazon DSP, or retail-media optimization.

Audit Apple Ads measurement, AdServices and AdAttributionKit, campaign and keyword structure, Search Match, App Store placements, custom product pages, bidding, budgets, MMP reconciliation, and policy. Use for Apple Ads, Apple Search Ads, App Store ads, Search Match, custom product pages, AdServices, or Apple app-install campaigns.

Audit cross-platform attribution, conversion definitions, reporting windows, GA4, AdServices and AdAttributionKit, MMPs, browser and server events, offline conversions, and platform reconciliation. Use for attribution audit, attribution models, conversion windows, requests to add or total Meta and Google conversions, incompatible reporting-window aggregation, GA4 attribution, MMP review, AppsFlyer, Adjust, Branch, Singular, or cross-platform discrepancies.

Run a source-grounded paid-advertising audit for one or more of Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat, and X. Use for full ad checks, account health reviews, paid-media diagnostics, partial audits after authentication or worker failure, missing-platform weighting, beta-feature eligibility and scoring, spend audits, tracking audits, or prioritized opportunities and risks.

Plan and review paid-media budgets, bidding, pacing, marginal return, forecasts, CPA, ROAS, MER, LTV:CAC, constraints, and allocation across supported platforms. Use for ad budget allocation, media budget, bidding strategy, scaling, spend pacing, budget forecast, ROAS target, or investment tradeoffs.

Research competitor paid-ad presence, messaging, creative, formats, landing pages, keyword and auction signals, transparent ad libraries, and strategic gaps across supported platforms. Use for competitor ads, ad libraries, ad spy, competitive PPC analysis, competitor creative, Google Ads Transparency, Meta Ad Library, or paid-media competitor research.

Create source-grounded paid-ad campaign concepts, messaging, copy, creative briefs, and production plans from a validated brand profile, campaign objective, platform requirements, and optional audit evidence. Triggers on: campaign brief, campaign concepts, create a campaign, ad concepts, ad copy, ad messaging, creative brief, headlines, descriptions.

Audit paid-ad copy, images, video, hooks, concepts, format coverage, platform-native fit, message match, creative fatigue, accessibility, and policy across supported platforms. Use for creative audit, ad creative, creative fatigue, creative diversity, ad copy review, video review, image review, or production priorities.

Extract a public-safe brand and offer profile for paid advertising from an authorized website and operator input. Triggers on: brand DNA, brand profile, brand identity, brand style, brand colors, brand voice, visual identity, style guide, website brand analysis.

Generate paid-ad image assets from a validated creative brief and brand profile using an explicitly configured image provider. Triggers on: generate ads, generate ad images, create ad creatives, create ad images, make ad images, generate visuals, make campaign visuals, generate images from campaign brief.

Audit Google Ads measurement, Search, Shopping, Performance Max, Demand Gen, YouTube-linked inventory, keywords and search terms, negative-keyword generation or review, creative assets, bidding, budgets, settings, and policy. Use for Google Ads, AdWords, Search campaigns, search terms reports, broad negatives, Shopping, Performance Max, PMax, Demand Gen, GAQL, Google conversion tracking, or Google campaign optimization.

Audit paid-ad landing pages for message match, mobile experience, performance, accessibility, trust, forms, consent, tracking, security, and conversion friction. Use for landing-page audit, post-click experience, LP audit, conversion-rate optimization, form optimization, ad-to-page message match, redirects, blocked navigation, or requests involving private, loopback, link-local, or metadata IP destinations.

Audit LinkedIn Ads measurement, Insight Tag and conversions, professional audiences, lead generation, ABM, creative, bidding, budgets, pacing, automation, and policy. Use for LinkedIn Ads, Campaign Manager, Insight Tag, Lead Gen Forms, Thought Leader Ads, ABM campaigns, or B2B paid media.

Calculate and model paid-media CPA, CPL, CPC, CPM, ROAS, MER, break-even targets, contribution margin, LTV:CAC, impression-share opportunity, budgets, forecasts, and experiment economics. Use for PPC math, ad calculator, break-even analysis, ROAS calculator, CPA calculator, budget forecast, LTV CAC, or MER.

Audit Meta Ads measurement, Pixel and Conversions API, attribution, Facebook and Instagram creative, audiences, placements, automation, budgets, account structure, and policy. Use for Meta Ads, Facebook Ads, Instagram Ads, Advantage+, Pixel, CAPI, Events Manager, creative fatigue, or Meta campaign optimization.

Audit Microsoft Advertising measurement, UET, search and audience campaigns, Google imports, syndication, keywords, creative, bidding, budgets, Copilot inventory, and policy. Use for Microsoft Ads, Bing Ads, UET, Microsoft Audience Network, Google Ads import, or Microsoft campaign optimization.

Generate rights-cleared paid-ad product photography variants from an authorized source image and validated brand profile. Triggers on: product photo, product photography, virtual photoshoot, photoshoot, enhance product image, studio shot, lifestyle shot, lifestyle product image, floating product image, ingredient shot.

Create a professional paid-advertising strategy covering objectives, economics, platform selection, campaign architecture, audiences, budget, creative, measurement, experiments, governance, rollout, and reporting. Use for ad plan, media plan, PPC strategy, paid-social strategy, campaign architecture, advertising roadmap, or channel planning.

Audit server-side paid-media measurement including server-side tag management, platform conversion APIs, event taxonomy, browser/server deduplication, consent, hashing, data quality, observability, and privacy. Use for server-side tracking, sGTM, server-side tagging, CAPI, Events API, event_id, pixel debugging, first-party measurement, or conversion data loss.

Design and evaluate paid-ad experiments with hypotheses, randomization units, sample-size and duration assumptions, guardrails, platform experiment tools, analysis, and decision rules. Use for A/B test, split test, experiment design, hypothesis, statistical significance, sample size, test duration, or experiment readout.

Audit TikTok Ads measurement, Pixel and Events API, mobile-first creative, audiences, Smart+, Shop and commerce campaigns, bidding, budgets, pacing, attribution, and policy. Use for TikTok Ads, TikTok Pixel, Events API, Smart+, TikTok Shop Ads, GMV Max, Spark Ads, or TikTok campaign optimization.

Audit YouTube Ads campaign setup, video and Demand Gen inventory, Shorts, in-stream, CTV, creative, audiences, brand safety, bidding, and measurement. Use for YouTube Ads, video ads, pre-roll, bumper ads, skippable in-stream, Shorts ads, Demand Gen, VAC migration, CTV, or YouTube campaign optimization.

Operate professional paid advertising across Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat, and X. Use for account intake, source-grounded audits, strategy, budget and measurement planning, creative production, experiments, reporting, monitoring, and explicitly approved campaign changes. Also trigger on PPC, paid social, retail media, attribution, tracking, landing pages, cross-platform conversion totals, negative keywords or search terms, beta...

Master orchestrator for B2B SaaS marketing campaigns using the CATALYST framework (Coordinated Agents for Targeted, Analytics-Led, Year-round SaaS Transformation). Coordinates 79 specialist agents across 17 marketing disciplines. Use this skill for ANY large-scale marketing initiative: full GTM launches, annual marketing plans, multi-channel campaigns, quarterly planning, or any task requiring coordination across content, SEO, paid media, social, email, design, sales enablement, product marke...

Master orchestrator for B2B SaaS content creation and the editorial production system behind it. Use this skill to produce blog articles, whitepapers, case studies, video scripts, newsletters and ghostwritten thought leadership, to develop content strategy, and to run the publishing line itself — content briefs, editorial calendars and production capacity, review and approval workflow, subject-matter-expert access, the style guide, an AI-drafting policy, and a content inventory with owners. A...

Email marketing operations and automation for B2B SaaS. Use this skill for newsletter strategy, email automation sequences, lifecycle campaigns, nurture workflows, onboarding sequences, deliverability optimization, email copywriting, lead scoring, marketing automation platform setup, and cold-email sending infrastructure — secondary sending domains, SPF/DKIM/DMARC, and domain warmup. Also triggers on: email, newsletter, drip campaign, lifecycle, nurture, onboarding sequence, deliverability, e...

Marketing analytics and data-driven optimization for B2B SaaS campaigns. Use this skill when analyzing marketing performance, optimizing conversion rates, running A/B tests, conducting customer research, creating marketing dashboards, building attribution models, analyzing funnel metrics, or storytelling with data. Also triggers on: marketing ops, performance analytics, CRO, A/B testing, data storytelling, customer insights, tracking plan, event taxonomy, UTM taxonomy, GA4 audit, consent mode...

Full-funnel paid advertising operations for B2B SaaS. Use this skill for PPC strategy, Google Ads optimization, LinkedIn Ads, social media advertising, programmatic buying, creative strategy, attribution modeling, budget allocation, budget pacing and planned-vs-delivered reconciliation, audience overlap and campaign self-competition audits, suppression lists, ROAS improvement, media spend optimization, and the media no auction sells — newsletter and podcast sponsorships, community and industr...

Product marketing and go-to-market strategy for B2B SaaS launches and positioning. Use this skill when planning a product launch, developing positioning and messaging, analyzing competitive landscape, building customer advocacy programs, designing a win/loss interview program, working out why we lose deals, designing GTM strategy, creating category positioning, planning analyst briefings, or deciding which country to expand into and how far to localize. Also use it for brand marketing and dem...

Complete B2B SaaS marketing agency powered by 79 AI agents across 17 specialties. This is the entry point for ALL marketing requests. Routes to the right specialist team: content marketing, SEO, paid media, social media, email marketing, design, sales enablement (including technical presales — demos, proofs of concept, security questionnaires), product marketing, account-based marketing (ABM), growth, analytics, project management, or client operations. Use this skill when the request spans m...

End-to-end SEO operations for B2B SaaS organic visibility. Use this skill when you need keyword research, technical SEO audits, content optimization, link building strategy, international expansion, AI/AEO optimization, schema markup, Core Web Vitals improvements, and organic traffic growth planning. Also triggers on: SEO, keyword research, technical SEO, link building, content optimization, international SEO, hreflang, x-default, multilingual site, translated pages not ranking, our German si...

Comprehensive social media operations for B2B SaaS brand building and engagement. Use this skill to develop LinkedIn strategy, decide whether to run a LinkedIn newsletter and how to scope it, capture consented registrations from LinkedIn Events, check LinkedIn Live eligibility, manage Twitter/X presence, create YouTube content, engage on Reddit communities, build community, develop influencer and creator partnerships, vet a creator before paying them, start or fix a B2B podcast, book podcast ...

Surfaces 3 net-new competitive moves per week from your named competitors plus the status-quo "do-nothing" alternative. For each: what's the move + what it means for your positioning. This serves your category narrative by keeping the competitive frame current. Investors, prospects, and your own team will ask. The digest ensures you have the answer ready every week.

The single highest-leverage feature of the AI CMO. The VP of Marketing opens this email at 7am every weekday before standup. It tells them what to push on TODAY.

Founders are hard to reach. Decisions stall. The proven antidote: bundle multiple stalled decisions into ONE consolidated memo with the VP's recommendation on each, hard ask for response by a specific date. This skill builds that memo on command.

Enforces compliance and disclosure rules from your company-context. This is a load-bearing gate. Getting it wrong creates legal/compliance exposure. The skill is deliberately conservative: when in doubt, require disclosure.

Drafts founder LinkedIn posts. The Founder TL Engine lives or dies on cadence. The agent's job: keep the pipeline full so the founder review window is the bottleneck, not the drafting.

The "second brain" automation scoped to your company. Pulls last 24h of meetings, runs them through transcript cleanup, extracts action items + decisions + validation flags + pipeline signals, and pushes new tasks into Notion. Dedupes against existing tasks.

The single most important defensive skill. Exec memos, board decks, decision memos, and founder posts depend on this. ONE wrong number in a client-facing artifact erodes more trust than ten right ones rebuild. Pattern source: SaaStr 10K's "bad context equals bad output" lesson. Explicit ground-truth grounding is the difference between trusted output and slop.

Encodes your full writing style guide PLUS your locked messaging decisions as deterministic rules. Every external content output passes through this gate.

5-domain PMF assessment scored 1 to 5 per domain. Auto-computed on Sundays. The differentiator card on the Overview tab. Generic AI CMO dashboards don't have this.

Produces named-competitor battlecards for sales conversations. Internal use only. Battlecards never go external. Your locked messaging keeps named competitors out of public content. Each battlecard answers: how do we win this specific competitive opp.

Product Marketing positioning skill. Runs April Dunford's 5-step method against your current state and produces either an audit (what's working, what's drifting) or a positioning refresh draft (proposed updates to your locked decisions). This skill exists because PMM hires are often gating. The AI CMO bridges the gap. When the human PMM lands, this becomes their tool, not a replacement.

Compatibility skill for ab test setup. Use when a user or upstream workflow invokes this name; route the task to `ab-testing` while preserving the requested scope and source-specific intent.