Claude Skills by the-nam-shub

Comprehensive guidance for planning, executing, and optimizing B2B paid media campaigns across search, social, display, CTV, OOH, and ABM channels — trigger when a user needs help with paid advertising strategy, channel selection, budget allocation, creative approach, audience targeting, or campaign measurement.

Guidance for building and executing B2B partner marketing programs, including co-marketing, influencer partnerships, channel programs, and nearbound strategy. Trigger when a user asks about partner marketing, co-marketing, channel programs, agency partnerships, influencer strategy, or partnership structure.

Guidance for B2B marketing leaders on managing teams, developing talent, running effective meetings, handling performance issues, and building high-functioning team cultures. Trigger when a user asks about hiring, delegation, feedback, one-on-ones, team structure, AI adoption rollout, recognition, or leadership style.

Guidance on personal productivity systems, daily habits, and creative routines for B2B marketers; trigger when a user asks about managing their time, building routines, generating ideas, or sustaining creative output.

Guidance for executing personalized B2B marketing across outbound, website, events, and gifting — from segment-level tactics to individual-level AI-driven approaches. Trigger when a user is planning or improving a personalization strategy, building outreach campaigns, or evaluating ABM tactics.

Guidance for B2B marketers selling physical products through channels and events; trigger when the user is marketing a tangible hardware or physical product in a B2B context

Guides marketers through B2B podcast strategy decisions including launch approach, format, guest sourcing, content repurposing, and ROI measurement; trigger when a user is planning, launching, or optimizing a B2B podcast.

Guides Claude to help B2B marketers plan and execute PR and communications strategy, including agency selection, media relations, spokesperson development, messaging frameworks, and modern AEO-era PR tactics

Guidance for structuring, developing, and delivering effective presentations — from conference talks to board meetings — covering audience analysis, talk architecture, delivery mindset, and slide strategy.

Guidance for building, auditing, and optimizing B2B SaaS pricing pages to improve clarity, conversion, and prospect self-qualification. Trigger when a user asks about pricing page design, structure, copy, CTAs, or whether to show pricing publicly.

Guides Claude to help B2B marketers build, communicate, and optimize pricing strategy — covering value metrics, pricing page design, organizational structure, and value-based frameworks

Guidance for planning, structuring, and executing B2B product launches — from cadence and cross-functional alignment to messaging, distribution, and post-launch iteration. Trigger when a user is preparing a product launch, defining a launch calendar, or building a go-to-market process around product releases.

Guidance for designing, launching, and scaling product-led growth motions—including freemium strategy, product instrumentation, self-serve funnels, team structure, and PLG/sales-led hybrid models—for B2B marketers.

Guidance for finding, validating, and acting on product-market fit signals at early-stage and growth-stage B2B companies; trigger when a user is assessing PMF, entering new markets, or making hiring/investment decisions tied to PMF readiness

Guidance for product marketers on positioning, messaging, team structure, measurement, product launches, demos, and cross-functional alignment — trigger when a user needs help with any aspect of product marketing strategy or execution.

Guidance for B2B marketers and revenue professionals on building high-value professional networks, including outreach tactics, platform strategy, and relationship cultivation — trigger when a user asks about networking, relationship building, or professional outreach.

Guidance on writing, structuring, and iterating AI prompts for marketing workflows — trigger when a user needs help crafting, refining, or systematizing prompts for any marketing task.

Guides marketers through planning and executing a B2B company rebrand, from securing CEO buy-in and setting timelines to managing post-launch adoption — trigger when a user is scoping, pitching, or executing a rebrand initiative.

Guides marketers on how to build brand presence and run paid campaigns on Reddit, covering both organic community strategy and native advertising approaches

Guidance for building and systematizing B2B referral programs, including relationship cultivation, cross-functional ownership, and measurement — trigger when a user is designing, auditing, or scaling a referral marketing initiative.

Guidance for B2B marketing leaders on structuring remote and distributed team communication, meeting cadence, async workflows, and trust-building — trigger when a user is managing or optimizing a remote marketing team.

Guides Claude to help B2B marketers build accurate revenue forecasts, pipeline models, and budget justifications using conversion data, coverage ratios, and historical correlation — trigger when a user needs to forecast pipeline, justify marketing spend, or plan budget allocation.

Guidance for building and scaling revenue operations functions, including funnel instrumentation, scoring models, sales-marketing alignment, ops team structure, and measurement frameworks — trigger when users ask about RevOps strategy, pipeline analytics, lead scoring, GTM operations, or ops hiring.

Guidance for B2B marketers on enabling sales teams with messaging, content, tools, and processes—trigger when helping with sales-marketing alignment, sales content creation, outbound messaging, competitive enablement, or pipeline acceleration.

Guidance for structuring go-to-market strategy in sales-led B2B organizations, including how to align marketing tactics to longer sales cycles and higher-intent buyer behavior

Guidance for aligning sales and marketing teams structurally, operationally, and culturally to drive shared revenue outcomes — trigger when addressing org design, cross-functional friction, shared metrics, or GTM planning.

Guides Claude to help B2B marketers plan, execute, and measure SEO and search marketing programs—covering technical SEO, content strategy, AI search optimization, paid search, and measurement—using practices sourced exclusively from Exit Five podcast guests.

Guidance for identifying, prioritizing, and acting on buying signals to improve outbound targeting, ABM, and paid media performance

Guidance on when and how to use SMS in B2B marketing contexts, including appropriate use cases for transactional messaging and opt-in requirements

Guides marketers through executing B2B social media content strategy across LinkedIn, Instagram, Twitter/X, and video — covering content mix, posting cadence, format selection, platform-specific tactics, and audience growth. Trigger when a user needs help creating, planning, or optimizing social content for B2B audiences.

Guides B2B marketers through social media strategy decisions, channel selection, content operations, posting cadence, measurement, and platform-specific best practices. Trigger when a user asks about social media planning, content creation workflows, channel prioritization, organic vs. paid tradeoffs, or platform-specific tactics.

Guides Claude in helping B2B marketers evaluate, structure, and execute sponsorship programs—whether buying sponsorships as an advertiser or selling them as a media/event operator

Guidance for applying storytelling principles to B2B marketing copy, presentations, positioning, and internal communications — trigger when a user needs help structuring narratives, writing compelling copy, or building story-driven marketing assets.

Guidance on planning and structuring in-person team offsites for remote marketing teams; trigger when a user is organizing a team retreat, offsite, or culture-building event.

Guidance for B2B marketers on how to design, run, and learn from marketing experiments—covering budget allocation, channel testing, creative validation, measurement methodology, and experimentation culture. Trigger when a user is planning a test, evaluating a channel, allocating experimentation budget, or trying to prove causality in marketing.

Guidance for building and executing thought leadership content strategy in B2B marketing, including content frameworks, channel tactics, category ownership, and authority-building approaches. Trigger when a user needs help developing thought leadership, building executive or founder voice, creating content IP, or positioning a brand as a category expert.

Guidance for evaluating and selecting marketing vendors, agencies, AI tools, and martech — covering evaluation frameworks, vetting questions, and stack management. Trigger when a user is assessing a new tool, auditing their tech stack, or selecting an agency or data provider.

Guidance for planning, producing, distributing, and optimizing video content in B2B marketing contexts, including format selection, production workflows, AI tools, platform strategy, and measurement.

Helps marketers build comfort and competence speaking on camera and using video as a marketing channel; trigger when a user asks about improving on-camera presence, video skills, or getting started with video content.

Guides Claude in advising marketers on how to select, prioritize, and deploy visuals on product and landing pages to support messaging and drive conversion

Guides Claude to help marketers build accessible, ADA-compliant landing pages and web content by applying WCAG standards for contrast, layout, and readability

Helps B2B marketers plan, promote, run, and repurpose webinars — covering topic selection, format, length, attendance mechanics, follow-up, and content distribution. Trigger when a user is designing a webinar program, troubleshooting low attendance, or deciding how to structure a live session.

Guides Claude to help marketers structure website navigation, CTAs, and page hierarchy to reduce cognitive load and drive conversions. Trigger when a user is auditing or redesigning website IA, navigation menus, or CTA strategy.

Helps marketers audit and improve website technical performance, including page load speed and core web vitals, to reduce bounce rate and improve conversion.

Guides marketers through designing, executing, and activating win/loss analysis programs — from CRM audits and interview design to stakeholder alignment and executive reporting

Guidance for B2B marketing leaders on giving and receiving feedback, managing communication styles, reducing workplace friction, and building trust across teams and stakeholders

Guidance for B2B marketers on managing energy, stress, boundaries, and daily routines to sustain high performance without burning out — trigger when a user asks about work-life balance, burnout prevention, daily routines, stress management, or mental health at work.