Claude Skills by the-nam-shub

Guidance on structuring, formatting, and designing B2B marketing emails for readability, deliverability, and engagement — trigger when a user is building or reviewing an email template, newsletter, or campaign layout.

Guidance on maintaining a healthy email list, including re-engagement and sunset practices — trigger when a user asks about list cleaning, inactive subscribers, or email deliverability.

Guides Claude to help B2B marketers build, maintain, and activate segmented email lists — covering exclusion logic, engagement monitoring, personalization, and list hygiene. Trigger when a user asks about segmenting email audiences, managing list health, or improving email relevance.

Guidance for B2B email marketing strategy, newsletter production, nurture sequences, deliverability, segmentation, and email copywriting — trigger when a user asks about email campaigns, newsletters, nurture flows, subject lines, send frequency, list management, or email performance measurement.

Guidance for building and scaling employee advocacy programs that amplify brand reach, extend social media presence, and turn employees into authentic brand ambassadors — trigger when a user asks about employee social sharing, personal brand programs, thought leader ads, or activating non-marketing staff as content creators.

Guides marketers and people managers through building and running effective employee recognition programs; trigger when asked about employee appreciation, retention, morale, or internal culture initiatives.

Guidance for using brand strategy to attract, recruit, and retain talent — trigger when a user asks about employer brand, recruiting marketing, or using content to support hiring goals.

Guidance for B2B marketers building or transitioning to enterprise go-to-market motions, including how to leverage existing adoption, build credibility, and set realistic timelines.

Guides Claude in helping marketers design and execute standout trade show and sponsored event booth experiences, from pre-event outreach to on-site activation.

Guides marketers through planning, designing, and executing B2B events—from virtual webinars to in-person conferences and field events—covering format selection, attendee experience, logistics, speaker sourcing, and post-event strategy

Guidance for promoting B2B events before they happen and executing follow-up after — covering pre-event demand building, on-site tactics, and post-event outreach workflows. Trigger when a user is planning, promoting, or following up on any B2B event.

Guides marketers on planning, executing, and measuring B2B events and webinars — from conference strategy and event formats to ROI measurement and follow-up; trigger when a user is making decisions about event investment, format selection, webinar design, or event measurement.

Guidance for marketing leaders on managing relationships with CEOs, boards, CFOs, CROs, and cross-functional executives—covering communication, budget defense, alignment, and influence. Trigger when a user needs help navigating executive relationships, presenting to leadership, securing buy-in, or managing up.

Guidance for building and executing founder-led marketing strategies, including LinkedIn content, personal brand development, executive thought leadership, and content production workflows. Trigger when a user asks about founder or executive content, LinkedIn strategy, personal brand building, or thought leadership programs.

Guides marketers building freelance or solo businesses—covering niche selection, service productization, sales process design, and fractional CMO operating models—drawing exclusively from Exit Five podcast guests.

Guides marketers on how to define, measure, and report funnel, pipeline, and revenue metrics in B2B contexts — including which metrics to own, how to calculate them, how to report to executives, and how to align with sales and finance.

Helps marketers drive GTM alignment across sales, product, leadership, and customer success — covering ICP alignment, positioning change, messaging, pricing, and GTM operating systems

Guidance for designing, structuring, and optimizing B2B homepages and product pages — covering messaging hierarchy, CTA strategy, visual choices, personalization, and conversion architecture. Trigger when a user is building, auditing, or improving their website or product pages.

Helps marketers define, validate, segment, and activate their Ideal Customer Profile (ICP) across positioning, messaging, targeting, and go-to-market execution

Guidance for planning, executing, measuring, and scaling B2B influencer marketing programs — from creator identification and outreach through campaign structure, content briefing, attribution, and long-term partnership development.

Guidance for sourcing, evaluating, and activating intent data signals in B2B marketing — trigger when a user asks about intent data strategy, ABM targeting, account scoring, or intent vendor evaluation.

Guidance for building, placing, gating, and measuring interactive product demos across the B2B buyer journey — trigger when a user asks about demo strategy, demo tools, demo gating, demo placement, or demo-led content.

Guidance for B2B marketers on communicating marketing's work, value, and strategy internally—covering cadence, format, audience targeting, and cross-functional alignment

Guides marketers through entering new geographic markets, including hiring strategy, budget planning, channel research, and AI-assisted localization at scale

Guidance for writing, structuring, and optimizing B2B landing page and website copy — trigger when a user needs help with homepage messaging, hero sections, CTAs, product pages, or conversion copy.

Guidance for designing, writing, and optimizing B2B landing pages — trigger when a user asks for help building, auditing, or improving a landing page, campaign page, or conversion-focused web page.

Guides Claude in helping marketers design and implement modern lead and account scoring systems, replacing traditional lead scoring with account-level, buying group, and predictive pipeline approaches.

Guidance on structuring and executing lifecycle marketing programs, including ownership models, revenue accountability, and expansion/upsell strategy — trigger when a user is building, auditing, or optimizing a lifecycle marketing function.

Tactical guidance for planning, executing, and measuring LinkedIn ad campaigns in B2B contexts — trigger when a user asks about LinkedIn advertising strategy, creative, targeting, budgeting, attribution, or campaign structure.

Guides Claude in helping B2B marketers build and execute a LinkedIn content strategy, covering posting cadence, content formats, audience building, engagement tactics, measurement, and common mistakes to avoid.

Guides Claude to help marketers optimize every section of a LinkedIn profile as a conversion-focused landing page for B2B customer acquisition

Guides marketers through budget planning, allocation frameworks, team sizing, channel investment decisions, and finance communication — trigger when a user needs help building, defending, or optimizing a marketing budget or resource plan.

Guidance for B2B marketers on building skills, navigating career transitions, evaluating roles, and developing as a marketing leader — trigger when a user asks about career growth, job decisions, skill development, or leadership transitions in marketing.

Guides marketers through channel selection, experimentation design, and iteration strategy for B2B marketing programs; trigger when a user is evaluating new channels, structuring marketing tests, or deciding how to allocate effort across platforms.

Guides marketers on how to select, track, and communicate marketing metrics—covering accountability frameworks, attribution philosophy, measurement timing, and stakeholder reporting. Trigger when a user needs help choosing what to measure, how to defend marketing spend, or how to structure performance reporting.

Guides marketers through measuring marketing impact, channel attribution, incrementality testing, and mix modeling — trigger when a user needs to evaluate channel ROI, build attribution models, design marketing experiments, or report marketing impact to executives.

Guidance for marketing operations professionals on tech stack management, AI adoption, attribution, lead scoring, workflow automation, and data infrastructure. Trigger when users ask about martech decisions, CRM setup, lead routing, attribution modeling, AI tooling, or operational systems.

Guidance for structuring marketing team operations, prioritization, planning cadences, and execution workflows — trigger when a user needs help with how to run marketing work, not just what marketing work to do.

Guides Claude in helping B2B marketers build annual and quarterly plans, set goals, structure operating rhythms, allocate budgets, and align marketing strategy to business objectives. Trigger when users ask about planning cycles, goal-setting frameworks, budget allocation, OKRs, GTM strategy, or how to structure and prioritize marketing work.

Guidance for B2B marketing leaders on how to hire, structure, onboard, and retain marketing teams — covering role sequencing, interview techniques, candidate evaluation, and org design. Trigger when a user is making a hiring decision, building a team from scratch, evaluating candidates, or diagnosing team performance issues.

Guidance for designing, building, and evolving B2B marketing team structures — covers org design principles, role definitions, reporting relationships, team size, and hiring philosophy. Trigger when a user is restructuring a marketing org, making a key hire, deciding where a function should report, or evaluating team composition.

Guidance on building brand authority and market position through media and audience development before or instead of traditional product-first marketing

Guidance on structuring, running, and evaluating team meetings—covering cadence, async vs. sync decisions, facilitation techniques, and one-on-one design—for B2B marketing leaders and their teams.

Guidance for structuring, pricing, and growing paid membership communities — trigger when a user is building, monetizing, or optimizing a paid B2B community.

Guides Claude to help B2B marketers develop, test, and refine messaging and copy—from foundational positioning and flagship messages to homepage copy, outbound messaging, and channel-specific execution—using practices sourced exclusively from Exit Five podcast guests.

Helps marketers understand and execute nearbound marketing by integrating trusted partner voices into their own marketing channels — distinct from traditional co-marketing

Guides Claude in helping B2B marketers plan, produce, and distribute original research and data-driven content that builds authority, earns backlinks, and generates PR coverage

Guidance for planning, executing, and measuring out-of-home (OOH) advertising campaigns in B2B marketing contexts, including billboards, transit ads, guerrilla activations, and scrappy content-creation plays

Guides marketers through outbound strategy, ABM execution, account targeting, signal-based prioritization, and multi-channel orchestration for B2B pipeline generation

Guides Claude in helping B2B marketers and sellers craft outbound messaging that breaks through status quo bias — covering email structure, competitive framing, and prospect-centric language