Claude Skills by MTEnt

Coordinate software delivery from a product request through implementation, release, and operational feedback. Use when adopting an AI-native SDLC, defining delivery handoffs and review gates, or carrying a change across lifecycle stages. For a standalone code edit use the normal coding workflow; for executable agent topology use graph-engineering when available.

Answer retrospective questions about immediately preceding work from the current conversation and tool record without needless re-execution, and close tool-using work with the shared handoff receipt. Use when the user asks what you just did, changed, ran, found, tested, or concluded. Do not use for requests to verify present state or investigate new changes.

Keep coding and planning tasks scoped to the requested outcome, prevent unrequested architecture or process growth, and stop repeated failed attempts with the shared three-loop rule. Use when implementing, refactoring, debugging, planning repository changes, or modifying agent workflows. Do not use to reject complexity the user explicitly requested or that a demonstrated safety or correctness risk requires.

Evidence-backed engineering for implementing, debugging, refactoring, and reviewing code or configuration. Use when changing code; defining acceptance criteria; fixing a defect at its root cause instead of a symptom; protecting contracts, trust boundaries, state, or error integrity; or deciding how much design, testing, documentation, performance work, or rollout care a change needs. Applies DRY, KISS, and YAGNI, the shared three-loop stop rule, and a receipt-based completion gate.

Research, plan, generate, continuity-check, package, preview, and publish Facebook Page content. Use for social post ideation, campaigns, captions, generated images, consistent-character video, Higgsfield production, thumbnails, captions, accessibility text, post scheduling, and approval-led Facebook Page publishing. Orchestrates Higgsfield Generate, Soul ID, Product Photoshoot, and Video Explainer, then uses the Workshop AI Facebook Pages MCP for supported text, link, and photo posts. Video ...

Select, design, compile, audit, diagnose, optimize, or evolve executable AI workflow and agent graphs. Use for explicit prompt/workflow topology, typed state, runtime and recovery semantics, coordination, protected actions, trace analysis, or controlled graph changes; not for knowledge graphs, graph databases, GraphRAG, graph ML prompting, or model-internal reasoning diagrams.

Design or repair the path from signup to experienced value: registration and identity flows, trial start, verification, first-run setup, empty states, checklists, templates, team invitation, stalled-user recovery, and the activation definition itself. Use when people fail to create accounts or create them and never reach value; use page-conversion for the marketing page before signup and retention-recovery once value has lapsed.

Concept, write, produce, batch, review, and iterate paid creative in platform-native formats: static, carousel, responsive search assets, short-form vertical video, motion, creator-led, and demo units, organized by concept ID with a bounded test matrix and a performance readout. Use for ad copy, hooks, creative strategy, production briefs, and creative fatigue; use paid-media for campaign structure, budgets, and account changes.

Design, launch, audit, and optimize the mechanisms by which customers bring in other customers: natural product sharing, refer-a-friend programs, affiliate and ambassador programs, invitation copy, reward and reversal logic, fraud controls, attribution, and word-of-mouth measurement. Use for referral, viral loop, and affiliate work; use creator-partnerships for paid outside voices.

Research the alternatives customers can actually choose and write about them honestly: source-backed competitor dossiers, market landscapes, and the comparison, versus, alternatives-to, best-for, and migration pages built on them. Use for competitive intelligence, sales preparation, positioning inputs, or any page that compares products; use truth-file for the resulting positioning decision.

Audit and improve whether AI-generated answers and answer engines can access, understand, cite, and accurately recommend the product: crawler and robots policy, entity clarity, citable source content, machine-readable knowledge assets, agent readiness, and repeatable monitoring of observed answers. Use for AI search, LLM visibility, and AI Overview questions; use search-health for classic crawl and index problems.

Explain a customer behavior or improve a choice environment with behavioral science: attention and comprehension, motivation and progress, perceived risk, choice architecture, social information, memory and brand, pricing perception, and diffusion. Use when a design decision needs a mechanism and a testable change rather than a channel or a page rewrite.

Plan, build, and deliver the useful things an audience receives in exchange for attention or permission: downloadable guides, checklists, templates, workbooks, reports, swipe files, content upgrades, and interactive free tools such as calculators, graders, generators, validators, and sandboxes. Use for lead magnets, engineering-as-marketing, and tool-led lead generation; use content-engine for the surrounding editorial system.

Design, launch, operate, grow, audit, or retire member-to-member programs: customer, practitioner, contributor, support, advocacy, forum, chat, and subreddit communities, including platform choice, norms, moderation, programming, roles, health metrics, and phase gates. Use for community-led growth and community operations; use organic-social for broadcast channels and creator-partnerships for paid or partnered voices.

Locate the weakest evidenced transition in the customer journey before any tactic is chosen: audience access, qualification, comprehension, credibility, friction, activation, retention, economics, or measurement. Use when marketing is not working and the cause is unclear, when a plan or campaign is requested without a diagnosis, or when someone asks for more traffic; hand the chosen stage to its specialist afterwards.

Design the content system: content jobs, themes and clusters from customer and product evidence, format selection, prioritization, production-ready briefs, distribution and reuse, CMS content model, editorial governance, and freshness and retirement rules. Use when deciding what content should exist, why, and how it will be maintained; use page-copy or organic-social to produce individual pieces.

Review, edit, tighten, fact-check, proofread, or refresh existing marketing copy while preserving intentional voice: truth pass, audience and offer fit, hierarchy, credibility, clarity, rhythm, and interface correctness, delivered as clean copy, redlines, or a prioritized issue list. Use for copy feedback, wordy or dated pages, claim checks, and content refreshes; use page-copy when a new draft or strategy is needed.

Research, vet, recruit, brief, contract, operate, and measure work with outside voices and organizations: influencers, creators, ambassadors, sponsorships, product seeding, paid UGC, and co-marketing campaigns such as joint research, webinars, guides, integration stories, bundles, and cross-promotion. Use for partner selection, deal structure, disclosure, rights, and creative briefs; use advocacy-loops for customer referral and affiliate mechanics.

Choose, interpret, implement, and reconcile how marketing credit is assigned and whether it caused anything: first and last touch, multi-touch, self-reported source, platform reporting, first-party capture, cohort payback, incrementality tests, and media-mix methods, with a table of what each system is designed to answer. Use when dashboards disagree or the business needs to know what drives revenue; use tracking-plan to fix the underlying event data.

Plan, run, or synthesize customer research: interviews, surveys, call and support transcripts, reviews, public communities, jobs-to-be-done, segments, a customer-language library, and evidence-grounded personas. Use when a positioning, message, conversion, pricing, or retention decision needs what customers actually say and do; use truth-file to record the settled result.

Examine one marketing decision through three to five documented strategic lenses that genuinely conflict, collect independent positions and rebuttals, research the facts that could settle the disagreement, and chair a synthesis. Use when the user asks for an advisory review, a debate, multiple expert perspectives, a red team, or a custom lens; not for routine production work.

Design, size, implement, analyze, and govern controlled tests: A/B and multi-arm tests, holdouts, switchbacks, factorial and geo designs, with hypothesis records, sample and duration planning, guardrails, implementation QA, uncertainty reporting, and an experimentation backlog. Use for any decision between measurable alternatives; ships a sample-size script.

Plan, run, sponsor, attend, speak at, and measure webinars, conferences, trade shows, workshops, dinners, meetups, virtual summits, customer events, and field programs as a before-during-after system with lead handling, content reuse, and follow-up. Use for event portfolio decisions, webinar funnels, booths, speaking, and sponsorship ROI; use community-programs for ongoing member spaces.

Build a coordinated marketing, growth, go-to-market, fractional-CMO, 90-day, or annual plan: diagnosis summary, strategic thesis and its sacrifice, initiatives with owners and budgets, team and partner model, measurement, dependencies, stop rules, and operating cadence. Use when the user needs a plan rather than one tactic; run constraint-diagnosis first when the current constraint is unknown.

Plan and operate a product, feature, beta, early-access, or general-availability launch from readiness gate through post-launch adoption: launch brief, phase design, channel roles and asset map, launch-platform preparation, a timed run-of-show with owners and stop conditions, health monitoring, and correction. Use when preparing a public release; use press-kit for earned media and third-party-listings for store and directory presence.

Design, write, audit, and optimize permissioned messages triggered by a recipient's state: welcome, onboarding, nurture, launch, newsletter, transactional, renewal, win-back, and recovery email, and consented SMS or MMS journeys with sender registration, quiet hours, and STOP handling. Use for automated flows, drip campaigns, segmentation, deliverability, and mobile messaging; use outbound-prospecting for unsolicited B2B outreach.

Orchestrate marketing work that spans more than one specialty: go-to-market systems, multi-channel campaigns, funnel diagnosis, or a request whose right first step is unclear. Runs the evidence-to-artifact loop (truth file, constraint, decision, artifact, measurement) and routes each step to the specialist skill that owns it. Use for broad or connected requests; hand a single narrow deliverable straight to its specialist.

Plan, write, repurpose, schedule, review, and measure organic social content and social listening on professional, short-form, visual, and community networks: posts, threads, carousels, short-form scripts, calendars, engagement, brand monitoring, and reverse-engineering public patterns. Use for owned social presence; use ad-units for paid creative and community-programs for member-to-member spaces.

Build source-backed prospect lists and write the relevant, lawful cold outreach that follows: account and contact discovery, demand signals, qualification, permitted data sources, CSV-ready handoff, then B2B cold-email sequences with truthful personalization, follow-up limits, reply routing, and deliverability boundaries. Use for target-account lists, lead research, and SDR sequences; use lifecycle-messaging for permissioned messaging and sales-kit for collateral.

Audit and repair conversion on marketing pages, lead and contact forms, and the overlays attached to them: message match, offer clarity, proof placement, form fields and errors, popups, sticky bars, slide-ins, and exit interventions, with instrumentation and an experiment-ready hypothesis. Use for weak page conversion, form abandonment, or URL-based conversion reviews; use activation-path for account creation and onboarding, and upgrade-moments for in-product paywalls.

Write or substantially rewrite persuasive copy for homepages, landing pages, pricing pages, feature and product pages, about pages, and campaign surfaces: value proposition, headline, message hierarchy, proof placement, objection handling, and CTA language in the brand's voice. Use when new copy or a full rewrite is needed; use copy-review for a bounded edit of existing copy and page-conversion when the problem is diagnosed conversion.

Plan, build, audit, and optimize paid campaigns on search, social, video, professional, retargeting, and account-based platforms: channel choice, campaign architecture, audiences and queries, budget and bidding, conversion tracking gates, launch readiness, and continue-change-stop rules for a live account. Use for PPC, paid social, ROAS, CPA, payback, and account recommendations; use ad-units for the creative and credit-and-lift when platform numbers disagree.

Decide how the product is framed and what exactly is exchanged: category and competitive frame, differentiated capability and reason to believe, the qualifying customer, and the complete offer with scope, delivery, price structure, guarantees, bonuses, risk allocation, and truthful urgency. Use for positioning decisions, offer design or repair, and direct-response, service, course, or high-ticket offers; use pricing-and-packaging for price levels, tiers, and value metrics.

Plan and produce earned-media work: story angles, journalist and outlet research, pitches, press releases and announcements, press pages and media kits, news and press-request responses, contributed articles, and podcast-guest preparation. Use for public relations and press; use launch-runbook for the release itself and organic-social for owned channels.

Research, design, audit, or change price levels, value metrics, tiers, freemium and trial structure, usage and subscription models, discounts, price increases, and pricing pages. Use when deciding what to charge, how plans differ, or why monetization is misaligned; use positioning-and-offer for the surrounding frame, guarantees, and bonuses, and upgrade-moments for in-product paywalls.

Turn a repeated marketing decision into a bounded, observable, interruptible loop: trigger and cadence, inputs and freshness, state and idempotency, decision rules, outputs, approval layers, limits, failure handling, dry run, monitoring, pause, and retirement, with a catalog of loop patterns across acquisition, paid, lifecycle, customer, partner, and revenue work. Use for scheduled reviews, campaign health, creative fatigue, content decay, churn watch, lead follow-up, and ranking alerts; not ...

Diagnose and reduce voluntary and involuntary churn: cancellation flows, save offers matched to cause, pause and downgrade options, proactive churn-risk response, failed-payment recovery and dunning, win-back, and retention measurement with holdouts. Use when subscribers cancel, disengage, fail payment, or stop reaching recurring value; use activation-path when they never reached value in the first place.

Make the marketing-to-sales system observable and recoverable: lifecycle stage definitions, qualification criteria, lead and account scoring, routing and SLAs, pipeline stages, CRM automation contracts, deal desk rules, data hygiene, and forecasting inputs. Use for revenue operations and handoff failures; use outbound-prospecting for list building and sales-kit for seller-facing assets.

Create and govern the evidence-backed material sellers and buying champions use at a specific decision stage: sales and pitch decks, one-pagers, objection libraries, battlecards, ROI and value tools, demo scripts, talk tracks, case briefs, proposals, playbooks, and buyer-role cards. Use when a sales moment needs an asset; use outbound-prospecting for finding and contacting prospects and revenue-handoff for pipeline operations.

Audit and repair how a site is discovered, crawled, rendered, indexed, and navigated: technical and on-page SEO diagnosis, international setup, content quality signals, information architecture, page hierarchy, navigation, URL conventions, internal linking, visual sitemaps, and migrations. Use when rankings or organic traffic decline, pages are not indexed, or a site needs restructuring; use structured-data for JSON-LD and template-pages for scaled page systems.

Select, generate, implement, audit, and validate schema.org markup as JSON-LD for organizations, articles, products and offers, software, local businesses, events, video, breadcrumbs, and other supported types backed by visible page content. Use for rich-result eligibility work and structured-data audits; use search-health for the surrounding crawl and architecture problems.

Generate, compare, and rank growth mechanisms into a small evidence-backed portfolio with idea cards: mechanism, prerequisites, first artifact, cost boundary, time to signal, measure, failure mode, and stop or scale rule. Use when the user is stuck, wants options, or needs a disciplined backlog; not for producing the chosen tactic itself.

Plan, specify, build, audit, or scale search pages generated from structured data: location and service pages, integration and compatibility pages, comparison sets, use-case and role pages, glossaries, galleries, directories, and data explorers, each with a data contract, template contract, index rules, quality sampling, and bounded rollout. Use for programmatic SEO where every page can carry distinct utility; use search-health for site-wide diagnosis.

Audit, write, and maintain the product's presence on discovery platforms the business does not own: Apple App Store and Google Play listings, metadata, screenshots and previews, ratings and reviews, and submissions to software, startup, AI and agent, review, local, and marketplace directories including launch-platform preparation. Use when store or directory presence needs improving; use launch-runbook for the launch itself.

Select, inspect, connect, and operate marketing systems through their APIs, SDKs, CLIs, MCP servers, exports, webhooks, and automation platforms: capability-first tool selection, credential boundaries, read and mutation contracts, dry runs, retries and reconciliation, and verification of external state, with a bounded provider-neutral HTTP client. Use when marketing work needs a specific analytics, ads, CRM, messaging, search, billing, social, content, or data system.

Design, implement, audit, and debug marketing measurement: metric dictionary, provider-neutral event contract, identity model, consent handling, GA4 and tag-manager mapping, campaign-parameter governance, and validation across debug, collection, processing, and reporting layers. Use when measurement must be established or tracking looks wrong; use credit-and-lift when the question is which marketing deserves the credit.

Create or update the shared marketing truth file: product truth, audience and buying situation, alternatives, positioning inputs, proof inventory, objections, voice rules, claim limits, and measurement baseline, each labeled by evidence state. Use at the start of marketing work or whenever downstream skills keep asking the same foundational questions; use customer-evidence to gather new customer research and alternatives-map to research competitors.

Design, audit, or optimize the in-product moments where an existing user is asked to begin or increase a paid commitment: paywalls, upgrade screens, feature gates, trial-expiry prompts, usage-limit messages, add-ons, and the purchase flow behind them. Use for free-to-paid and expansion conversion inside the product; use pricing-and-packaging to decide the plans and page-conversion for public pricing pages.

Plan, script, storyboard, generate, capture, edit, render, caption, and package marketing video: product demos, explainers, programmatic and generative video, avatars, short-form clips, motion graphics, and repeatable production pipelines. Use when the deliverable moves; use visual-assets for stills and organic-social for the post that carries the clip.

Plan, generate, capture, design, optimize, and package marketing images: hero art, social graphics, product screenshots and mockups, banners, listing assets, OG previews, illustration, stock, and generative media, with alt text, rights, disclosure, and export variants. Use when the deliverable is a still image; use video-assets for motion and ad-units for paid creative.