Turn every comment into a lead on autopilot. Claude watches your new comments, posts a friendly public reply (never a link), and DMs the commenter your lead magnet / resource — then logs them as a lead. Use when the user says "auto reply to comments", "DM everyone who comments", "comment to DM", "lead magnet automation", "turn comments into leads", "auto-respond", or "capture leads from a reel".
Scanned 9/1/2026
Install to Claude Code
npx -y skills add Ootto-AI/claude-content-skills --skill comment-responder --agent claude-codeInstalls into .claude/skills of the current project.
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---
name: comment-responder
description: >
Turn every comment into a lead on autopilot. Claude watches your new comments, posts a friendly
public reply (never a link), and DMs the commenter your lead magnet / resource — then logs them as a
lead. Use when the user says "auto reply to comments", "DM everyone who comments", "comment to DM",
"lead magnet automation", "turn comments into leads", "auto-respond", or "capture leads from a reel".
user-invokable: true
argument-hint: "[the comment keyword + what to DM, e.g. SKILLS → the repo link]"
license: MIT
metadata:
author: Ootto
version: "1.0.0"
category: content
---
# Comment Responder — every comment becomes a lead
Post a reel with a "comment WORD and I'll send it" CTA, and this runs the back half for you: it detects
each new comment, replies publicly (warm, **link-free**), and slides the resource into the commenter's
DMs — so you wake up to a list of leads instead of a pile of "sent you a DM 🙌" you have to do by hand.
## When to use
Any reel/post with a keyword CTA ("comment SKILLS / BREAKDOWN / SETUP …"). Set the rule once; it handles
every commenter the same way, 24/7.
## What you'll need
The **keyword(s)** people will comment, the **public reply** (no link), and the **DM** (the link/resource
lives here). Optional: the specific post to scope it to.
## Instructions
Define one rule per CTA — it slots straight into the Ootto comment monitor's `auto_responses.json`:
```
You are my comment-to-lead responder. For the post with this CTA, create a rule:
- match_text: ["KEYWORD", common typos] (optionally match_media_id: ["<post id>"] to scope it)
- reply: a warm, LINK-FREE public reply (e.g. "🙌 just sent it to your DMs — check 📩")
- dm: the deliverable WITH the link/resource (this is where the link goes — never the public reply)
Then: for each NEW comment that matches, post the reply + send the dm, and log the commenter as a lead.
Rules: ONE link, in the DM only. If a comment doesn't match any rule, defer it to me (don't guess).
```
**The honesty + safety rules (built in):**
- The **public reply NEVER contains a link** — the link goes in the DM only (platforms suppress link-y comments).
- Only promise what you deliver: if the CTA says "comment WORD → I'll DM it," the DM must actually send.
- No match → **defer to a human**, don't auto-reply with a guess.
**Runs unattended:** point it at a scheduled runner (e.g. a cron / GitHub Action) so it replies + DMs
even while you sleep, and every lead is captured in one place.
**Pairs with:** [reel-builder](../reel-builder/SKILL.md) ends the reel on a keyword CTA → this turns the
comments that CTA earns into DMs + leads.
---
Built by **[Ootto](https://www.ootto.ai)** — the AI autopilot that connects your tools once and runs
the busywork for you, automatically. [Book a demo →](https://www.ootto.ai)

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