Claude Skills by cbrock84

Manages cash and liquidity — cash forecasting, runway, working capital, banking structure, and currency and counterparty exposure. Use this to build a cash forecast, extend runway, improve working capital, decide where cash should sit, or assess exposure to a bank, currency, or customer concentration.

Establishes whether the business makes money on each customer or unit — contribution margin, acquisition cost, payback period, lifetime value, and the cohort behavior underneath. Use this to assess whether growth is profitable, evaluate a channel or segment, support a pricing decision, judge how fast the business can afford to grow, or diagnose why revenue growth is not producing profit.

Protects and restores data — backup coverage and scope, retention, immutability against ransomware, and proving restores actually work. Use this to design a backup regime, verify restores, plan retention, protect backups from ransomware, or recover from data loss.

The CIO's remit — running the technology the company works on, service quality, IT spend, and the boundary with product engineering. Use this to set IT priorities, decide what IT owns versus engineering, structure IT spend or an IT roadmap, judge whether to build, buy or outsource, or work out why IT is seen as a cost center rather than an enabler.

Administers the cloud the company runs on rather than the one it sells — tenant and subscription structure, the SaaS estate and who owns each app, identity as the real perimeter, cloud spend that arrives as a surprise, and what the provider does not do for you. Use this to structure subscriptions or tenants, get control of sprawling SaaS, cut a cloud bill, work out who owns an application nobody admits to buying, or decide what corporate workloads belong in cloud at all.

Administers the email, chat, meeting and file-sharing platform the organization runs on — tenant and domain configuration, mail authentication and routing, phishing and spam controls, shared mailboxes and distribution groups, external sharing and guest access, permission sprawl in file storage, and retention and legal hold. Use this to configure a tenant, tighten sharing, investigate a mail delivery or phishing problem, or work out who can see a file and why.

Manages laptops, desktops and mobile devices — enrollment, configuration, patching, software distribution, and lost or compromised devices. Use this to set up device management, standardize builds, roll out software or an OS upgrade, handle a lost device, or bring an unmanaged fleet under control.

Executes joiner, mover and leaver processes — provisioning, group membership, access changes on role change, and complete deprovisioning. Use this to set up or fix joiner-mover-leaver, deprovision someone completely, clean up accumulated access, audit group membership, or find accounts that outlived their owners.

Tracks hardware and software assets through their life — procurement, ownership, licensing, refresh, and disposal. Use this to build an asset register, prepare for a software audit, plan a refresh cycle, control license spend, or dispose of equipment safely.

Designs and operates the corporate network — segmentation, remote access, wireless, DNS and addressing, and diagnosing network problems. Use this to segment a network, set up or fix remote access, diagnose intermittent connectivity, plan addressing or DNS, or assess whether the network's trust assumptions still hold.

Runs the IT service desk — intake, triage, prioritization, escalation, knowledge, and the metrics that improve service rather than distort it. Use this to set up or fix a service desk, design ticket priority and escalation, reduce repeat contacts, structure a knowledge base, or work out why a desk hitting its targets still frustrates everyone.

Runs servers and corporate systems — patching, configuration baselines, change control, capacity, and the routine that prevents incidents. Use this to establish a patching cadence, standardize server configuration, plan a maintenance window, decide change control for infrastructure, or clean up systems that have drifted from any known state.

Runs voice and meeting infrastructure — phone systems and numbers, emergency calling obligations, conference rooms and their AV, call recording and its retention consequences, and the porting that makes provider changes go badly. Use this to replace a phone system, fix rooms nobody can start a meeting in, meet emergency-calling requirements, port numbers without losing service, or work out why voice quality degrades only sometimes.

Runs the hypervisor layer beneath the servers — host capacity and consolidation ratios, VM sprawl, snapshot discipline, resilience and live migration, and licensing that counts cores rather than instances. Use this to size or expand a cluster, work out why VMs are slow when the hosts look idle, clean up sprawl, set snapshot and template policy, or decide what stays virtualized and what moves to cloud.

Owns legal, contracts, intellectual property, regulatory compliance, privacy, security governance, enterprise risk, and audit readiness. Use this to review a contract or commitment, assess regulatory or privacy exposure, evaluate an IP or licensing question, judge the risk in a business decision, prepare for an audit or certification, or when a plan may create obligations the business cannot meet. Also use to decide whether a risk should be accepted, mitigated, or refused.

Reviews and negotiates commercial agreements — MSAs, SOWs, order forms, NDAs, vendor and data-processing agreements — identifying material risk, proposing positions, and recommending a path rather than listing issues. Use this to review a contract before signature, prepare a negotiation position, build fallback positions and approval thresholds, or assess exposure in terms already agreed.

Maintains the corporate record and the governance machinery — entity records, board and committee support, resolutions and minutes, delegations of authority, insurance, and business continuity. Use this to prepare board or committee materials, record a decision that needs to be minuted, set or check approval authority, review insurance and continuity coverage, establish a retention policy, or work out where a responsibility belongs when it falls between functions.

Handles a dispute from the first sign of it — recognizing when preservation obligations attach, issuing and scoping a legal hold, suspending automatic deletion across every system that holds relevant material, preserving privilege, managing outside counsel and cost, and evaluating settlement against the real cost of continuing. Use this to respond to a claim or demand letter, issue a hold, work out which systems the hold has to reach, or decide whether to fight.

Identifies, assesses, and tracks organizational risk — building and maintaining a risk register, scoring exposure, assigning owners and treatments, and preparing for audit. Use this to stand up a risk program, assess the risk in a decision or initiative, prepare for a certification or audit, decide whether a risk should be accepted, mitigated, transferred, or avoided, or report risk posture to leadership.

Covers what the organization owns and what it is only borrowing — trademarks and clearance, copyright and work-for-hire, patents and trade secrets, open-source license obligations and copyleft reach, and IP terms in customer, contractor and AI-tool agreements. Use this to check whether a name is usable, establish that you own work you paid for, decide how to handle a license obligation in a dependency, or respond to an infringement claim.

Assesses and improves how personal data is collected, used, shared, and retained — data mapping, lawful basis, consent, processor agreements, subject rights, and breach obligations. Use this before launching anything that handles personal data, when adding a vendor that will process it, when a data subject request arrives, when assessing exposure under GDPR or US state privacy laws, or when preparing for a privacy review.

Identifies which regulations apply and builds the program that keeps you inside them — obligation mapping, controls, monitoring, and responding to regulators. Use this to work out what applies to your business, stand up a compliance program, prepare for a regulatory exam or certification, respond to a finding, or assess exposure before entering a new market.

Applies decision science and cognitive bias research to marketing and product decisions — how people actually choose under uncertainty, and how framing, defaults, sequencing, and social context change behavior. Use this to diagnose why a well-argued offer is not converting, to structure choices and pricing presentation, to design an experience around how attention and memory work, or to pressure-test whether a persuasion tactic is legitimate or manipulative.

Captures how a person or brand actually writes and turns it into reusable voice instructions every other content skill draws from. Use this before drafting any content for a new brand or client, when output keeps coming back sounding generic, when several writers need to sound like one, or when a voice needs defining without existing samples to learn from.

Runs content as an operation — the production pipeline, editorial calendar, repurposing engine, competitive content intelligence, and audits of what already exists. Use this to build or fix a content production system, plan a calendar, decide how one piece becomes many, rank content ideas by expected impact, or audit an existing library for what to update, consolidate, or retire. For deciding what territory to own and why, use `content-strategy` first.

Owns brand, demand generation, content, communications, and how the market understands what the business does. Use this to set marketing strategy, allocate budget across channels, decide positioning and messaging, judge whether a campaign is worth running, diagnose why demand has stalled, or arbitrate between brand-building and short-term acquisition. Also use to decide which marketing work to stop.

Decides what content to make and why — topic territory, format mix, cadence, and how content connects to a business outcome rather than to traffic. Use this to plan a content program, choose topics, build an editorial calendar, decide which formats and platforms to commit to, or diagnose why content is producing audience but not results.

Plans, runs, and synthesizes customer research — interviews, surveys, win-loss analysis, and message testing — into findings that change decisions. Use this when the customer is being guessed at, before positioning or a major launch, when churn or conversion has an unexplained cause, or when a team is arguing from anecdotes. Also use to turn raw interview notes into usable findings.

Plans and runs events that produce pipeline — conferences, trade shows, webinars, field programs, and measuring whether any of it worked. Use this to decide whether to sponsor an event, plan a conference presence or webinar, design a field program, or work out why event spend is not producing pipeline.

Designs a coordinated multi-channel campaign or product launch around one story — objective, message, channel sequencing, timeline, assets, and the checklist that gets it out the door. Use this to plan a launch or campaign, sequence a go-to-market push, pressure-test a campaign before committing budget, or turn a product change into a coordinated set of activity. For ongoing channel programs rather than a bounded push, use `marketing-planning`.

Writes and edits marketing copy for any surface — homepage, product and pricing pages, ads, emails, and collateral — and sharpens existing copy that is not working. Use this to write or rewrite page copy, tighten a draft, fix copy that is vague or feature-led, adapt one message across formats, or review copy before it ships.

Builds the marketing plan of record — objectives, channel mix, budget allocation, sequencing, and the measurement that says whether it worked. Use this for annual or quarterly planning, when budget must be allocated or defended, when marketing activity feels busy but undirected, or when a plan needs pressure-testing before commitment.

Writes and edits newsletters and marketing emails people actually open — subject lines, opening, structure, voice, and the conversion turn where there is one. Use this to draft or rewrite a newsletter or email, sharpen weak email copy, plan a newsletter's structure and cadence, write a sequence, or repurpose an issue into other formats. For automated lifecycle and SMS programs, use `lifecycle-messaging`.

Builds reach through other people's audiences — co-marketing partnerships, creator and influencer programs, community building, and affiliate arrangements. Use this to find and evaluate partners, structure a joint campaign or creator deal, plan a community strategy, or decide whether a partnership is worth the coordination cost.

Establishes what a product is understood to be, for whom, and instead of what — then turns that into the messaging every other surface inherits. Use this when messaging is inconsistent across channels, when prospects misunderstand what the product does, when entering a new segment, when competitors are being compared against you unfavorably, or before any campaign, launch, or site rewrite.

Takes something built and gets it into the market — tiering the launch to match what it actually warrants, sequencing internal readiness before external announcement, preparing sales and support to answer the questions it creates, choosing the date for a reason, and measuring adoption rather than announcement reach. Use this to plan a launch, right-size one that is consuming more than it deserves, work out why a released feature nobody uses was launched loudly, or run the weeks after launch day.

Plans and executes earned media — press strategy, journalist outreach, announcements, commentary, and crisis response. Use this to plan a press push, write a pitch or release, find and approach the right journalists, prepare for an interview, decide whether something is newsworthy, or respond to a story going badly.

Writes, structures, and evaluates social posts end to end — hooks, body, formatting for how each platform renders, and a quality check before publishing. Use this to draft a post, rewrite one that underperformed, turn a longer piece into social content, sharpen an opening, or judge whether a draft is worth publishing.

Plans and scripts short-form and long-form video, and designs the packaging — titles, thumbnails, and openings — that determines whether it gets watched. Use this to script a video, plan a series, fix retention or click-through problems, design thumbnail and title concepts, or turn written content into video.

Designs and directs the visual assets that carry content — carousels, infographics, quote graphics, diagrams, and social imagery — including the generation prompts where they are AI-produced. Use this to turn a written piece into a visual format, design a carousel or infographic, create social graphics, or fix visuals that are not stopping the scroll.

Plans, packages, and scripts long-form video for retention and channel growth — idea selection, titles and thumbnails, script structure, and diagnosing why a video or channel underperforms. Use this for video ideas, packaging, scripting, a retention teardown, or channel strategy — including when someone describes a topic and wants it turned into something publishable. For short-form and cross-platform video, use `video-content`.

Plans for operating through disruption — impact analysis, recovery objectives, continuity plans, and the exercises that prove they work. Use this to run a business impact analysis, set RTO and RPO, write or test a continuity plan, prepare for a supplier or site failure, or answer a customer's resilience questionnaire.

Matches operational capacity to expected demand — forecasting load, sizing teams and systems, managing queues, and deciding when to add capacity. Use this to plan staffing for expected volume, diagnose a queue that keeps growing, size support or fulfillment capacity, or decide whether a bottleneck needs more capacity or better flow.

Owns execution: how work actually gets done across the organization, including process, program management, capacity, vendors, supply chain, and service delivery. Use this when execution is the problem rather than strategy, to design or fix a process, to resolve cross-functional handoff failures, to plan capacity, to assess delivery risk, or when the same failure keeps recurring. Also use to decide whether to build, hire, or outsource a capability.

Runs the physical and hybrid workplace — space planning, leases, health and safety, office services, and the operational side of where people work. Use this to plan space, evaluate a lease or office move, set up a hybrid workplace, handle facilities incidents, or decide what office services are worth funding.

Runs an operational incident from detection to closed action — declaring it and naming a commander, separating the people restoring service from the people communicating, keeping a timeline as it happens, deciding when it is over, and running a review that produces a small number of changes someone actually completes. Use this to set up an incident process, run one, work out why the same failure keeps recurring, or fix a review practice that generates findings nobody closes.

Designs the rhythm an organization runs on — which reviews happen weekly, monthly and quarterly, what each one decides, who owns the numbers presented, and how a signal at the front line reaches the people who can act on it. Use this to set up a management operating system, fix a meeting calendar that produces no decisions, work out where a recurring problem keeps failing to surface, or cut a review structure that has grown past what it informs.

Designs, documents, and fixes operational processes — mapping the current state, finding where work actually stalls, redesigning the flow, and building controls that hold. Use this when the same failure keeps recurring, when a handoff between teams is unreliable, when onboarding a repeated task, when work takes far longer than the work itself, or when deciding whether to automate, standardize, or eliminate a process.

Buys well — specifying need, running competitive sourcing, negotiating, and category strategy before a contract exists. Use this to run an RFP or vendor selection, negotiate a purchase, consolidate spend across a category, decide between single and multiple suppliers, or bring uncontrolled spending under management.

Builds quality into operations — defining standards, catching defects at the right point, root cause analysis, and continuous improvement. Use this to reduce a defect or error rate, design quality controls into a process, run a root cause analysis, respond to a customer quality complaint, or set up quality metrics that drive behavior.