Social Media Roi Formula

---
name: social-media-social-media-roi-formula
description: 'Sub-skill of social-media: Social Media ROI Formula (+1).'
version: 1.0.0
category: business
type: reference
scripts_exempt: true
---

# Social Media ROI Formula (+1)

## Social Media ROI Formula


```
ROI = (Revenue from Social - Cost of Social) / Cost of Social × 100

Where:
- Revenue from Social = Conversions × Average Deal Value × Attribution %
- Cost of Social = Labor + Tools + Paid Ads
```

## Attribution Model


For B2B with long sales cycles:
- First Touch: 30% credit to first social interaction
- Last Touch: 30% credit to final social interaction
- Linear: 40% distributed across all touchpoints