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---
name: social-media-social-media-roi-formula
description: 'Sub-skill of social-media: Social Media ROI Formula (+1).'
version: 1.0.0
category: business
type: reference
scripts_exempt: true
---
# Social Media ROI Formula (+1)
## Social Media ROI Formula
```
ROI = (Revenue from Social - Cost of Social) / Cost of Social × 100
Where:
- Revenue from Social = Conversions × Average Deal Value × Attribution %
- Cost of Social = Labor + Tools + Paid Ads
```
## Attribution Model
For B2B with long sales cycles:
- First Touch: 30% credit to first social interaction
- Last Touch: 30% credit to final social interaction
- Linear: 40% distributed across all touchpoints
