Lead Generation

---
name: lead-generation
description: B2B demand generation with CAC optimization, multi-channel strategies,
  and lead qualification frameworks. Use for lead acquisition, nurture campaigns,
  and conversion optimization. Based on alirezarezvani/Codex-skills.
type: reference
version: 1.0.0
category: business
last_updated: 2026-01-19
source: https://github.com/alirezarezvani/Codex-skills
related_skills:
- content-strategy
- seo-optimizer
- competitive-analysis
capabilities: []
requires: []
tags: []
---

# Lead Generation

## Overview

This skill provides comprehensive B2B demand generation capabilities including multi-channel strategies, lead qualification frameworks, CAC optimization, and attribution modeling. Designed for technical services companies targeting engineering decision-makers.

## Quick Start

1. **Define ICP** - Identify ideal customer profile
2. **Map funnel** - TOFU → MOFU → BOFU stages
3. **Select channels** - Prioritize by CAC and fit
4. **Create assets** - Lead magnets, landing pages
5. **Launch and optimize** - Track, measure, iterate

## When to Use

- Building lead generation systems
- Optimizing customer acquisition cost
- Creating lead magnets and landing pages
- Setting up email nurture campaigns
- Qualifying and scoring leads
- Attribution and ROI analysis

## Related Skills

- [content-strategy](../content-strategy/SKILL.md) - Lead magnet content
- [seo-optimizer](../seo-optimizer/SKILL.md) - Organic lead gen
- [competitive-analysis](../competitive-analysis/SKILL.md) - Market positioning

---

## Version History

- **1.0.0** (2026-01-19): Initial release adapted from alirezarezvani/Codex-skills

## Sub-Skills

- [Best Practices](best-practices/SKILL.md)
- [Error Handling](error-handling/SKILL.md)

## Sub-Skills

- [ICP Framework for AceEngineer](icp-framework-for-aceengineer/SKILL.md)
- [Firmographics (+3)](firmographics/SKILL.md)
- [Funnel Stages](funnel-stages/SKILL.md)
- [Channel Performance (B2B Engineering) (+1)](channel-performance-b2b-engineering/SKILL.md)
- [High-Converting Lead Magnets for Engineering (+1)](high-converting-lead-magnets-for-engineering/SKILL.md)
- [Format: [Calculator/Guide/Webinar/etc.] (+5)](format-calculatorguidewebinaretc/SKILL.md)
- [High-Converting Structure (+1)](high-converting-structure/SKILL.md)
- [Welcome Sequence (New Leads)](welcome-sequence-new-leads/SKILL.md)
- [Email 1: Welcome (Immediate)](email-1-welcome-immediate/SKILL.md)
- [Email 2: Value Add (Day 2)](email-2-value-add-day-2/SKILL.md)
- [Email 3: Social Proof (Day 4)](email-3-social-proof-day-4/SKILL.md)
- [Email 4: Education (Day 7)](email-4-education-day-7/SKILL.md)
- [Metrics per Email](metrics-per-email/SKILL.md)
- [Scoring Criteria (+1)](scoring-criteria/SKILL.md)
- [CAC Calculation (+2)](cac-calculation/SKILL.md)
- [Multi-Touch Attribution (+1)](multi-touch-attribution/SKILL.md)
- [UTM Structure](utm-structure/SKILL.md)
- [Weekly (+1)](weekly/SKILL.md)