Landing Page Structure

---
name: content-strategy-landing-page-structure
description: 'Sub-skill of content-strategy: Landing Page Structure (+1).'
version: 1.0.0
category: business
type: reference
scripts_exempt: true
---

# Landing Page Structure (+1)

## Landing Page Structure


- **Headline** -- primary benefit in under 10 words
- **Subheadline** -- elaborates on the headline with supporting context
- **Hero section** -- headline, subheadline, primary CTA, supporting image or video
- **Value propositions** -- 3-4 benefit-driven sections with icons or images
- **Social proof** -- testimonials, logos, stats, case study snippets
- **Objection handling** -- FAQ or trust signals
- **Final CTA** -- repeat the primary call to action

## Press Release Structure


- **Headline** -- factual, newsworthy, under 80 characters
- **Dateline** -- city, state, date
- **Lead paragraph** -- who, what, when, where, why in 2-3 sentences
- **Body paragraphs** -- supporting details, quotes, context
- **Boilerplate** -- company description (standardized)
- **Media contact** -- name, email, phone