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Key Performance Indicators
ASecuritySub-skill of social-media: Key Performance Indicators (+1).
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- Added September 9, 2026
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[](https://www.skillsdirectory.com/skills/vamseeachanta-key-performance-indicators)---
name: social-media-key-performance-indicators
description: 'Sub-skill of social-media: Key Performance Indicators (+1).'
version: 1.0.0
category: business
type: reference
scripts_exempt: true
---
# Key Performance Indicators (+1)
## Key Performance Indicators
| Metric | Formula | Target |
|--------|---------|--------|
| Engagement Rate | (Likes + Comments + Shares) / Impressions × 100 | >2% LinkedIn, >1% Twitter |
| Click-Through Rate | Clicks / Impressions × 100 | >1% |
| Follower Growth | (New Followers - Lost) / Total × 100 | >5%/month |
| Share of Voice | Brand Mentions / Total Industry Mentions | Track trend |
## Platform Benchmarks (B2B)
| Platform | Avg Engagement | Good | Excellent |
|----------|----------------|------|-----------|
| LinkedIn | 2% | 3-4% | >5% |
| Twitter | 0.5% | 1-2% | >3% |
| YouTube | 4% | 6-8% | >10% |
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