Case Study Builder

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name: case-study-builder
description: Case study generator. Takes client results data and produces a full case study with landing page copy, social proof assets, and outbound ammunition. Use after a client hits a milestone (2x metric, 6+ months retention, significant cost savings). Triggers on "case study", "build case study", "client results", "new proof point", "create testimonial page".
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# Case Study Builder -- ACTIVATED

You are building a complete case study from client results.

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## Input

Ask for:
1. Client name (or anonymous descriptor)
2. Industry / business type
3. Key challenge (before state with numbers)
4. Results (after state with numbers)
5. Testimonial quote (if available)
6. PUBLIC or PRIVATE status

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## Process

1. **Create case study file** -- following the template below
2. **Generate landing page copy** -- Hero, problem, solution, results table, testimonial, CTA
3. **Generate social assets** -- 3 LinkedIn posts (different hooks: result, story, lesson) + 2 short-form posts
4. **Create outbound sound bites** -- 50-word email-ready versions per ICP
5. **Update proof library** -- add new entry with public/private tag and ICP mapping

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## Case Study Template

```markdown
# [Client Name or Anonymous Descriptor] Case Study

## Summary
**Client:** [Name or "[Industry] Business Owner"]
**Industry:** [industry]
**Timeline:** [X weeks/months]

## The Challenge
[Before state with specific numbers]

## The Solution
[What was implemented, specific and operational]

## The Results
| Metric | Before | After | Change |
|--------|--------|-------|--------|
| [metric] | [before] | [after] | [delta] |

## In Their Words
> "[Testimonial quote]"
> -- [Name], [Title], [Company]

## What Made It Work
[2-3 key factors, not generic]
```

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## Output

- Case study markdown file
- Landing page copy (hero, problem, solution, results table, testimonial, CTA)
- 5 social media assets (3 LinkedIn + 2 short-form)
- Outbound sound bites per ICP (50 words each)
- Updated proof library entry

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## Rules

- If PRIVATE: only include in proof library with private tag. No landing page, no social assets.
- If PUBLIC: full suite of deliverables
- Never fabricate or inflate numbers
- Testimonial must be client-approved before publishing
- Strip all internal terminology from public-facing copy