Brand Graphics

---
name: brand-graphics
description: >-
  Designs brand graphics: logos and AI logo generation, corporate identity mockups (business
  cards, letterheads, signage), social and ad banners at exact platform sizes, HTML slide decks
  with Chart.js, and SVG icon sets. Use when the user asks for a logo, brand identity or CIP
  mockups, a banner or cover for X, LinkedIn or Instagram, HTML slides or icons. Not for app or
  web UI code (use impeccable).
argument-hint: "[design-type] [context]"
license: MIT
metadata:
  author: claudekit
  version: "2.1.0"
---

# Design

Unified design skill: brand, tokens, UI, logo, CIP, slides, banners, social photos, icons.

## When to Use

- Brand identity, voice, assets
- Design system tokens and specs
- UI styling with shadcn/ui + Tailwind
- Logo design and AI generation
- Corporate identity program (CIP) deliverables
- Presentations and pitch decks
- Banner design for social media, ads, web, print
- Social photos for Instagram, Facebook, LinkedIn, Twitter, Pinterest, TikTok

## Sub-skill Routing

| Task | Sub-skill | Details |
|------|-----------|---------|
| Brand identity, voice, assets | `brand-guidelines` | Sibling skill |
| Tokens, specs, CSS vars | `design-tokens` | Sibling skill |
| shadcn/ui, Tailwind, code | `shadcn-tailwind-ui` | Sibling skill |
| Logo creation, AI generation | Logo (built-in) | `references/logo-design.md` |
| CIP mockups, deliverables | CIP (built-in) | `references/cip-design.md` |
| Presentations, pitch decks | Slides (built-in) | `references/slides.md` |
| Banners, covers, headers | Banner (built-in) | `references/banner-sizes-and-styles.md` |
| Social media images/photos | Social Photos (built-in) | `references/social-photos-design.md` |
| SVG icons, icon sets | Icon (built-in) | `references/icon-design.md` |

## Logo Design (Built-in)

55+ styles, 30 color palettes, 25 industry guides. Gemini Nano Banana models.

### Logo: Generate Design Brief

```bash
python3 scripts/logo/search.py "tech startup modern" --design-brief -p "BrandName"
```

### Logo: Search Styles/Colors/Industries

```bash
python3 scripts/logo/search.py "minimalist clean" --domain style
python3 scripts/logo/search.py "tech professional" --domain color
python3 scripts/logo/search.py "healthcare medical" --domain industry
```

### Logo: Generate with AI

**ALWAYS** generate output logo images with white background.

```bash
python3 scripts/logo/generate.py --brand "TechFlow" --style minimalist --industry tech
python3 scripts/logo/generate.py --prompt "coffee shop vintage badge" --style vintage
```

**IMPORTANT:** When scripts fail, try to fix them directly.

After generation, **ALWAYS** ask user about HTML preview via `AskUserQuestion`. If yes, invoke `/ui-ux-pro-max` for gallery.

## CIP Design (Built-in)

50+ deliverables, 20 styles, 20 industries. Gemini Nano Banana (Flash/Pro).

### CIP: Generate Brief

```bash
python3 scripts/cip/search.py "tech startup" --cip-brief -b "BrandName"
```

### CIP: Search Domains

```bash
python3 scripts/cip/search.py "business card letterhead" --domain deliverable
python3 scripts/cip/search.py "luxury premium elegant" --domain style
python3 scripts/cip/search.py "hospitality hotel" --domain industry
python3 scripts/cip/search.py "office reception" --domain mockup
```

### CIP: Generate Mockups

```bash
# With logo (RECOMMENDED)
python3 scripts/cip/generate.py --brand "TopGroup" --logo /path/to/logo.png --deliverable "business card" --industry "consulting"

# Full CIP set
python3 scripts/cip/generate.py --brand "TopGroup" --logo /path/to/logo.png --industry "consulting" --set

# Pro model (4K text)
python3 scripts/cip/generate.py --brand "TopGroup" --logo logo.png --deliverable "business card" --model pro

# Without logo
python3 scripts/cip/generate.py --brand "TechFlow" --deliverable "business card" --no-logo-prompt
```

Models: `flash` (default, `gemini-2.5-flash-image`), `pro` (`gemini-3-pro-image-preview`)

### CIP: Render HTML Presentation

```bash
python3 scripts/cip/render-html.py --brand "TopGroup" --industry "consulting" --images /path/to/cip-output
```

**Tip:** If no logo exists, use Logo Design section above first.

## Slides (Built-in)

Strategic HTML presentations with Chart.js, design tokens, copywriting formulas.

Load `references/slides-create.md` for the creation workflow.

### Slides: Knowledge Base

| Topic | File |
|-------|------|
| Creation Guide | `references/slides-create.md` |
| Layout Patterns | `references/slides-layout-patterns.md` |
| HTML Template | `references/slides-html-template.md` |
| Copywriting | `references/slides-copywriting-formulas.md` |
| Strategies | `references/slides-strategies.md` |

## Banner Design (Built-in)

22 art-direction styles across social, ads, web and print. Load [references/banner-workflow.md](references/banner-workflow.md) for the full five-step workflow (requirements → art direction → HTML build plus optional Gemini visuals → PNG export → iterate), and `references/banner-sizes-and-styles.md` for every size and style.

### Banner: Quick Size Reference

| Platform | Type | Size (px) |
|----------|------|-----------|
| Facebook | Cover | 820 x 312 |
| Twitter/X | Header | 1500 x 500 |
| LinkedIn | Personal | 1584 x 396 |
| YouTube | Channel art | 2560 x 1440 |
| Instagram | Story | 1080 x 1920 |
| Instagram | Post | 1080 x 1080 |
| Google Ads | Med Rectangle | 300 x 250 |
| Website | Hero | 1920 x 600-1080 |

### Banner: Top Art Styles

| Style | Best For |
|-------|----------|
| Minimalist | SaaS, tech |
| Bold Typography | Announcements |
| Gradient | Modern brands |
| Photo-Based | Lifestyle, e-com |
| Geometric | Tech, fintech |
| Glassmorphism | SaaS, apps |
| Neon/Cyberpunk | Gaming, events |

### Banner: Design Rules

- Safe zones: critical content in central 70-80%
- One CTA per banner, bottom-right, min 44px height
- Max 2 fonts, min 16px body, ≥32px headline
- Text under 20% for ads (Meta penalizes)
- Print: 300 DPI, CMYK, 3-5mm bleed

## Icon Design (Built-in)

15 styles, 12 categories. Gemini 3.1 Pro Preview generates SVG text output.

### Icon: Generate Single Icon

```bash
python3 scripts/icon/generate.py --prompt "settings gear" --style outlined
python3 scripts/icon/generate.py --prompt "shopping cart" --style filled --color "#6366F1"
python3 scripts/icon/generate.py --name "dashboard" --category navigation --style duotone
```

### Icon: Generate Batch Variations

```bash
python3 scripts/icon/generate.py --prompt "cloud upload" --batch 4 --output-dir ./icons
```

### Icon: Multi-size Export

```bash
python3 scripts/icon/generate.py --prompt "user profile" --sizes "16,24,32,48" --output-dir ./icons
```

### Icon: Top Styles

| Style | Best For |
|-------|----------|
| outlined | UI interfaces, web apps |
| filled | Mobile apps, nav bars |
| duotone | Marketing, landing pages |
| rounded | Friendly apps, health |
| sharp | Tech, fintech, enterprise |
| flat | Material design, Google-style |
| gradient | Modern brands, SaaS |

**Model:** `gemini-3.1-pro-preview` — text-only output (SVG is XML text). No image generation API needed.

## Social Photos (Built-in)

Multi-platform social image design: HTML/CSS → screenshot export. Uses `ui-ux-pro-max`, `brand-guidelines` and `design-tokens`; export with headless Chrome or Playwright.

Load `references/social-photos-design.md` for sizes, templates, best practices.

### Social Photos: Workflow

1. **Orchestrate** — track TODO tasks; use parallel subagents for independent work
2. **Analyze** — Parse prompt: subject, platforms, style, brand context, content elements
3. **Ideate** — 3-5 concepts, present via `AskUserQuestion`
4. **Design** — `brand-guidelines` → `design-tokens` → `ui-ux-pro-max` or `impeccable`; HTML per idea × size
5. **Export** — headless Chrome or Playwright screenshot at exact px (2x deviceScaleFactor)
6. **Verify** — Use a browser tool to visually inspect exported designs; fix layout/styling issues and re-export
7. **Report** — Summary to `plans/reports/` with design decisions
8. **Organize** — sort output files and reports into `assets/`

### Social Photos: Key Sizes

| Platform | Size (px) | Platform | Size (px) |
|----------|-----------|----------|-----------|
| IG Post | 1080×1080 | FB Post | 1200×630 |
| IG Story | 1080×1920 | X Post | 1200×675 |
| IG Carousel | 1080×1350 | LinkedIn | 1200×627 |
| YT Thumb | 1280×720 | Pinterest | 1000×1500 |

## Workflows

### Complete Brand Package

1. **Logo** → `scripts/logo/generate.py` → Generate logo variants
2. **CIP** → `scripts/cip/generate.py --logo ...` → Create deliverable mockups
3. **Presentation** → Load `references/slides-create.md` → Build pitch deck

### New Design System

1. **Brand** (brand skill) → Define colors, typography, voice
2. **Tokens** (design-system skill) → Create semantic token layers
3. **Implement** (ui-styling skill) → Configure Tailwind, shadcn/ui

## References

| Topic | File |
|-------|------|
| Design Routing | `references/design-routing.md` |
| Logo Design Guide | `references/logo-design.md` |
| Logo Styles | `references/logo-style-guide.md` |
| Logo Colors | `references/logo-color-psychology.md` |
| Logo Prompts | `references/logo-prompt-engineering.md` |
| CIP Design Guide | `references/cip-design.md` |
| CIP Deliverables | `references/cip-deliverable-guide.md` |
| CIP Styles | `references/cip-style-guide.md` |
| CIP Prompts | `references/cip-prompt-engineering.md` |
| Slides Create | `references/slides-create.md` |
| Slides Layouts | `references/slides-layout-patterns.md` |
| Slides Template | `references/slides-html-template.md` |
| Slides Copy | `references/slides-copywriting-formulas.md` |
| Slides Strategy | `references/slides-strategies.md` |
| Banner Sizes & Styles | `references/banner-sizes-and-styles.md` |
| Social Photos Guide | `references/social-photos-design.md` |
| Icon Design Guide | `references/icon-design.md` |

## Scripts

| Script | Purpose |
|--------|---------|
| `scripts/logo/search.py` | Search logo styles, colors, industries |
| `scripts/logo/generate.py` | Generate logos with Gemini AI |
| `scripts/logo/core.py` | BM25 search engine for logo data |
| `scripts/cip/search.py` | Search CIP deliverables, styles, industries |
| `scripts/cip/generate.py` | Generate CIP mockups with Gemini |
| `scripts/cip/render-html.py` | Render HTML presentation from CIP mockups |
| `scripts/cip/core.py` | BM25 search engine for CIP data |
| `scripts/icon/generate.py` | Generate SVG icons with Gemini 3.1 Pro |

## Setup

```bash
export GEMINI_API_KEY="your-key"  # https://aistudio.google.com/apikey
pip install google-genai pillow
```

## Integration

**Sibling skills:** ckm-brand, ckm-design-system, ckm-ui-styling
**Related skills:** impeccable, ui-ux-pro-max