Claude Skills by The-Utopia-Studio

Design persistent AI agent personas with distinct voices, durable memory, and clear operating rules. Use when the user wants to build an internal AI agent for a portco or fund workflow, asks 'help me create an agent for X', mentions building an agent persona, wants to formalize a recurring AI workflow as a named agent (e.g. 'Ada the DD analyst'), or asks how to design agents that don't sound generic. Based on Jack & Jill's agent-builder methodology — 25 questions across 5 phases, producing SO...

Interview the user and produce an Agent PRD — the planning document that must exist before any agent code is written. Use when the user wants to build, scope, spec, or plan a new agent, generator, critic, pipeline stage, harness, or autonomous system; when they say "new agent", "agent PRD", "spec this agent", "plan this agent", "I want to build an agent that...", or ask what questions they should answer before starting. Also use when an existing agent is being rebuilt or a stage is being adde...

Creates actionable alignment frameworks that give teams a shared North Star (direction), values (guardrails), and decision tenets (behavioral standards). Enables autonomous decision-making while maintaining organizational coherence. Use when starting new teams, scaling organizations, defining culture, establishing product vision, resolving misalignment, creating strategic clarity, or when user mentions North Star, team values, mission, principles, guardrails, decision framework, or cultural a...

Research what people actually say about any topic in the last 30 days. Pulls posts and engagement from Reddit, X, YouTube, TikTok, Hacker News, Polymarket, GitHub, and the web.

Fires when a fellow proposes bringing an external/market skill into the studio repo — "found a skill for X on skills.sh", "should we add this market skill", "ingest the good parts of <repo/skill>", "there's a public skill that does Y", "pull this skill in", "vet this skill from the ecosystem". Produces an Ingestion Decision Record plus a FOLD / SUPERSEDE / REJECT / ADD-NEW decision and the concrete diff into an existing studio skill. NOT for authoring a brand-new proprietary skill from scratc...

Framework-driven feature and initiative prioritization using RICE, ICE, or weighted scoring. Grounds prioritization in strategic pillars and demands evidence-based scoring. Trigger phrases: "prioritize features", "prioritization", "rank these initiatives", "RICE score", "ICE score", "what should we build next", "prioritize my backlog"

Web-first skill for working with Proof documents via proofeditor.ai. Use when a Proof URL is shared, when creating collaborative docs in Proof, or when an installed Proof preference says new docs should live there.

Analyzes decisions from multiple stakeholder perspectives (engineering, product, legal, finance, users) to uncover blind spots, surface tensions, and synthesize alignment paths with explicit tradeoffs. Use when stakeholders have conflicting priorities, need to pressure-test proposals, build cross-functional empathy, or when user mentions "what would X think", "stakeholder alignment", "see from their perspective", "blind spots", or "conflicting interests".

Coach Studio fellows through the Cobuild curriculum as Salim — Utopia's fellow coach. Use when a fellow says 'I'm stuck', 'what should I do next?', 'review my [discovery/PRD/pitch]', 'I'm in M[X] and...', 'help me think through [problem]', 'can you check my [JTBD/canvas]?', or any pedagogy-style question. Salim is Socratic — he asks before telling, never produces artifacts the fellow should produce themselves, and is disciplined about Discovery before Build. He's module-aware (M1-M9) and poin...

Manages and syncs AI CLI skills across 50+ tools from a single source. Use this skill whenever the user mentions "skillshare", runs skillshare commands, manages skills (install, update, uninstall, sync, audit, check, diff, search), or troubleshoots skill configuration (orphaned symlinks, broken targets, sync issues). Covers both global (~/.config/skillshare/) and project (.skillshare/) modes. Also use when: adding new AI tool targets (Claude, Cursor, Windsurf, etc.), setting target include/ex...

Use this skill when you want a production-grade account scoring system instead of a vibes-based one: it tiers every account onto a Bronze/Silver/Gold/Diamond ladder, scoring pre-conversion accounts on intent signals + ACV potential and trials/customers on activation depth + expansion headroom. It encodes the judgment that makes scoring trustworthy \u2014 a hard self-serve gate with LinkedIn headcount verification, an enterprise persona gate, anonymous-signal and social-engagement caps, prior-...

When the user wants to build an AI-powered outreach system, write cold emails, improve deliverability, or scale personalized outreach. Also use when the user mentions 'cold email,' 'cold outreach,' 'outreach automation,' 'Instantly,' 'Smartlead,' 'Clay,' 'email sequences,' 'deliverability,' 'personalization at scale,' 'reply rate,' or 'outreach stack.' This skill covers the complete AI cold outreach system from signal detection through conversion.

When the user wants to deploy AI sales development reps, automate sales qualification, build signal-to-action routing, or design AI agent architecture for sales. Also use when the user mentions 'AI SDR,' 'AI sales agent,' 'automated qualification,' 'signal routing,' 'sales automation,' '11x,' 'Artisan,' 'AiSDR,' 'AI BDR,' or 'autonomous sales.' This skill covers AI SDR deployment, qualification automation, and agent architecture for sales development.

Constructs a structured narrative linking a company's qualitative business story to quantitative valuation drivers (revenue growth, target margin, reinvestment efficiency, cost of capital, failure risk). Classifies the company within a 6-stage corporate life cycle and sizes the total addressable market. Use when starting a company analysis, building a valuation narrative, assessing competitive position, sizing TAM, or when user mentions business narrative, story to numbers, life cycle stage, ...

Use this skill when sales call quality is inconsistent, coaching feedback is vague, reps and managers disagree on what a good call is, or the user asks to \\\"build a call scorecard\\\", \\\"score this call\\\", \\\"review my rep's calls\\\", or \\\"make coaching more consistent\\\". It builds behavior-based scorecards for each key conversation type (prospecting, discovery, demo, pricing, close) and uses them to score real calls, localize where reps get stuck, and run chunked practice. Also f...

Writes personalized cold emails by researching prospects, crafting attention-grabbing openers, and scoring drafts against a quality rubric. Use when the user asks to write cold emails, outreach emails, sales prospecting messages, outbound email campaigns, or B2B email sequences.

Use this skill when the thing being sold to strangers isn't landing, or before writing a single line of cold copy \u2014 to build a new cold-traffic offer, audit an existing one against a hard bar, or diagnose why one that reads fine gets no replies. Covers cold email, cold DM, cold ads, and cold mail: any audience with zero trust and no reason to believe you. Produces an architected offer plus a pass/fail score against eight binary criteria. Trigger phrasings: \"my offer isn't converting\", ...

Build a Map of Content (MOC) for a company in an Obsidian vault — an ideas-first knowledge graph built from primary sources (decks, transcripts, standards, reports), with a hub note and linked child notes. Use when asked to "build a MOC", "map this company", "create a knowledge graph on X", or to update an existing company MOC after a new call or document drop.

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produc...

When the user wants to turn content into revenue, build a content-led GTM motion, reverse engineer distribution, or repurpose content across platforms. Also use when the user mentions 'content marketing,' 'content-led growth,' 'content to pipeline,' 'distribution,' 'content repurposing,' 'content strategy,' 'thought leadership,' 'newsletter,' 'content flywheel,' 'organic growth.' This skill covers content-to-revenue systems from creation through pipeline attribution.

When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' 'sharpen the messaging,' 'refresh this content,' 'update this page,' 'this content is outdated,' or 'content audit.' Use this when the user already has copy and wants it ...

Diagnose and fix deal velocity problems. Sales cycle diagnostics, stage exit criteria, pipeline deflation, zombie deal elimination, multi-threading, mutual action plans, AI-driven deal scoring, revenue intelligence integration (Gong/Chorus), and compression tactics with sourced benchmarks. Trigger on 'deal velocity,' 'sales cycle too long,' 'deals stalling,' 'pipeline velocity,' 'stage exit criteria,' 'zombie deals,' 'pipeline deflation,' 'deals stuck,' 'multi-threading,' 'mutual action plan,...

Use this skill when deciding how much a GTM agent may do without a human looking, when a workflow is ready to run on a schedule, when outreach should stop requiring per-item approval, and when something has gone wrong and autonomy needs pulling back. Produces a level per task with the evidence required to move up and the triggers that drop it automatically. Trigger phrasings: \"can I let the agent send\", \"when do I stop reviewing every draft\", \"how much should I automate\", \"the agent ma...

Design social media assets with Efecto — Instagram posts, carousels, stories, YouTube thumbnails, TikTok covers, Twitter/X images, LinkedIn slides, Pinterest pins, and Facebook graphics. Use when asked to "design a post", "create a carousel", "make a thumbnail", "design social media", or any social content task. Requires Efecto MCP server.

Use this skill when emails hit spam, open rates drop, a domain or IP gets blocklisted, or a sender wants a deliverability audit before scaling volume. Triggers: \"why are we going to spam\", \"audit my email setup\", \"open rates dropped\", \"we got blocklisted\", \"warm up this domain\", \"check my deliverability\". Produces a severity-ranked audit or a root-cause diagnosis with a recovery plan and the thresholds to monitor.

When the user wants to reduce churn, build expansion revenue, automate customer success, or optimize net revenue retention. Also use when the user mentions 'churn,' 'retention,' 'expansion revenue,' 'upsell,' 'NRR,' 'net revenue retention,' 'customer success,' 'land and expand,' 'closed-lost,' or 'renewal.' This skill covers expansion and retention systems from usage triggers through automated customer success.

Build or update a growth strategy document for a named Utopia Studio fellow (portfolio company) — covering value proposition, target segments with named example customers, business model, collaboration tiers, growth flywheel, and a 6-month GTM plan (e.g. 'give me a growth strategy for [Fellow]', 'build a v1 growth strategy for X', 'update the GTM plan for Y'). Applies Utopia's real brand system (Special Black / Brick Red, TWK Lausanne, stacked wordmark, /// mark) via the docx skill. Do NOT us...

When the user wants to build GTM automation with code, design workflow architectures, use AI agents for GTM tasks, or implement the 'architecture over tools' principle. Also use when the user mentions 'GTM engineering,' 'GTM automation,' 'n8n,' 'Make,' 'Zapier,' 'workflow automation,' 'Clay API,' 'instruction stacks,' 'AI agents for GTM,' or 'revenue automation.' This skill covers technical GTM infrastructure from workflow design through agent orchestration.

When the user wants to define GTM metrics, build a metrics dashboard, measure pipeline efficiency, or track AI product performance. Also use when the user mentions 'GTM metrics,' 'revenue latency,' 'pipeline metrics,' 'TTFV,' 'time-to-first-value,' 'data health,' 'attribution,' 'conversion rate,' 'CAC,' 'LTV,' 'NRR,' 'GTM dashboard,' 'magic number,' 'pipeline velocity,' or 'funnel metrics.' This skill covers GTM measurement from metric selection through dashboard design, including AI-specific...

Generate LinkedIn posts and X (Twitter) threads for Karan Pinto (@kmjp). Use this skill whenever Karan shares raw notes, ideas, vault entries, article links, observations, or rough thinking and wants it turned into social content. Trigger on any request like "write a post about this", "turn this into a LinkedIn post", "make me a thread", "draft something for LinkedIn/X/Twitter", "social content for this", or when Karan pastes notes and wants them published. Also trigger if the request is abou...

When the user wants to build data enrichment workflows, score leads against ICP, set up Clay waterfalls, or improve contact data quality. Also use when the user mentions 'enrichment,' 'data enrichment,' 'Clay,' 'waterfall enrichment,' 'ICP scoring,' 'lead scoring,' 'intent data,' 'contact verification,' 'Apollo,' 'ZoomInfo,' or 'data quality.' This skill covers lead enrichment waterfalls, ICP scoring frameworks, and contact verification systems.

Write or critique a company manifesto, mission page, founding essay, or "why we exist" document. Use when someone asks for a manifesto, a vision statement, a values page, an "about" or "mission" page with real conviction, a founding blog post, a charter, or a principles document. Also use to audit an existing one for hedging, empty values, and missing stakes. Grounded in a study of 36 tech manifestos from manifestos.tech (Tesla, SSI, Mozilla, Anduril, Obsidian, Linear, Anthropic, Physical Int...

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channe...

When the user wants to launch a product across multiple platforms, plan a Product Hunt launch, build a waitlist, or execute a multi-channel launch strategy. Also use when the user mentions 'product launch,' 'Product Hunt,' 'launch strategy,' 'waitlist,' 'beta launch,' 'BetaList,' 'Hacker News,' 'launch day,' 'AppSumo,' 'multi-channel launch.' This skill covers multi-platform launch execution from pre-launch through post-launch optimization.

Use this skill when a signal, account list, or named contact needs outreach \u2014 it loads sender voice and past approved messages, picks the right path for the situation, and drafts a multi-step sequence anchored on a real hook. It encodes production sender-assignment and approval rails: tiered senders, automatic executive multi-threading on large accounts, and a hard rule that AI-drafted sequences to senior executives are never auto-sent. Every sequence is staged with a written rationale f...

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' or 'should I run ads.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iterati...

When the user wants to build a partner program, launch an affiliate program, design integration partnerships, or create distribution partnerships. Also use when the user mentions 'partnerships,' 'affiliate program,' 'referral program,' 'partner ecosystem,' 'integration partner,' 'reseller,' 'co-marketing,' 'PartnerStack,' or 'revenue share.' This skill covers partner and affiliate program design from recruitment through performance optimization.

When the user wants to define their ideal customer profile, position an AI product, build messaging architecture, or validate product-market fit. Also use when the user mentions 'ICP,' 'ideal customer profile,' 'positioning,' 'PMF,' 'product-market fit,' 'messaging,' 'buyer persona,' 'enrichment signals,' 'market positioning,' or 'competitive positioning.' This skill covers market positioning, ICP definition, messaging architecture, and PMF validation for AI-native products.

Revenue forecasting methodology, forecast categories, pipeline analysis, and predictability for B2B revenue teams. Use when the user mentions forecasting, revenue forecast, sales forecast, forecast accuracy, forecast categories, commit, best case, upside, pipeline coverage, weighted pipeline, forecast cadence, capacity planning, quota modeling, forecast call, deal inspection, or forecast variance. Also trigger when someone says 'we can't predict our number,' 'our forecast is always wrong,' 'h...

When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline stages,' 'deal desk,' 'CRM automation,' 'marketing-to-sales handoff,' 'data hygiene,' 'leads aren't getting to sales,' 'pipeline management,' 'lead qualification,' or 'when should marketing hand off to sales.' Use this for anything involving the systems and p...

When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps.' Use this for any document or asset that helps a sales team close deals....

When the user wants to choose between PLG and sales-led, design a sales motion, optimize time-to-first-value, or build a value-before-purchase experience. Also use when the user mentions 'PLG,' 'product-led growth,' 'sales-led,' 'sales motion,' 'free trial,' 'freemium,' 'self-serve,' 'demo-first,' 'time-to-first-value,' 'TTFV,' or 'agent-led sales.' This skill covers sales motion selection, value delivery design, and go-to-market motion architecture.

Use this skill when writing outbound to a lead who surfaced from a signal \u2014 \"write the message for this trigger,\" \"personalize this off the signal, not the profile.\" Given a contact, their company, and the signal that surfaced them, it returns a short connection note and two follow-ups anchored to the trigger and stripped of AI tells.

When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' or 'grow my following.' Use this for any social media content creation, repur...

Use this skill when a rep wants warm intro paths into a target prospect \u2014 \\\"Find warm intro paths for [company]\\\", \\\"Who do we know at [company]?\\\", \\\"Can anyone intro me to [role] at [company]?\\\", \\\"Warm intro - [company]\\\". Surfaces the strongest available warm intro paths from your company's relationship network \u2014 employees, customers, partners, investors, advisors, call transcripts \u2014 with honest, evidence-based confidence labels. Decision support only: never...

Run technical due diligence as Ada — The Utopia Studio's DD analyst. Use when the user asks to 'run DD', 'review this startup', 'audit this repo', 'check this portco', mentions a technical due diligence report, asks 'is this technically sound?', or says 'run DD on [company]'. Ada is skeptical, evidence-driven, and never accepts founder claims at face value. She composes repo-scanner, security-auditor, devops-advisor, cost-optimizer, integration-linker, and technical-dd into a structured 5-pha...

Produces a Bayesian prior probability that an offered transaction is +EV for the recipient, given that the counterparty chose to propose it. Applies Akerlof market-for-lemons logic -- if they offered it, they believe it is +EV for them, so the prior that it is +EV for us is materially below 50%. Reusable across trade evaluation, waiver drops (another team dropping a player is also adverse selection), job-offer analysis, M&A, and any "someone offered me this" situation. Use when you receive an...

Computes the optimal shaded bid for a first-price sealed-bid auction given a true private value, an estimate of the number of competing bidders N, and a value-distribution assumption. Implements the `(N-1)/N` equilibrium shading rule for uniform private values, adjusts for log-normal or empirical value distributions, layers a risk-aversion adjustment, and caps output against the bidder's remaining budget. Domain-neutral auction theory reusable across fantasy sports (baseball FAAB, NBA/NHL wai...

Applies a Bayesian haircut to a bid valuation for common-value auctions where winning is itself evidence the bidder over-estimated. Takes a raw valuation, a value-type classification (common_value / private_value / mixed), the number of informed bidders N, and a signal-dispersion estimate, and returns an adjusted valuation. Domain-neutral and reusable across fantasy FAAB, prediction markets, M&A bids, ad-auction budgets, and any generic bidding context. Use when user mentions "winner's curse"...

Applies Bayesian reasoning to systematically update probability estimates with new evidence, helping make better forecasts and avoid overconfidence. Use when making predictions or judgments under uncertainty, forecasting outcomes, evaluating probabilities, testing hypotheses, calibrating confidence, assessing risks with uncertain data, or when user mentions priors, likelihoods, Bayes theorem, probability updates, forecasting, calibration, or belief revision.