X Growth

---
name: x-growth
description: >-
  The X/Twitter growth playbook for 2026. Use when someone wants to "grow on X / Twitter," "get more
  reach/followers/impressions on X," "an X content/posting strategy," "should I get X Premium," "how
  the X algorithm works," or how to use replies/quote-posts/long-form/video to grow. Conversation is
  the engine (replies and first-hour velocity), Premium is effectively a baseline, and links go in the
  first reply. Uses the SPARK framework. Reads brand-profile + voice-builder first. The agent drafts
  posts + reply copy; a human does the live replying/quote-posts/community engagement; WoopSocial
  schedules posts; metrics come from native X analytics; nothing is fabricated. Complements
  thread-writer (thread-format craft).
version: 1.0.0
---

# x-growth

The **X/Twitter growth engine** — what to post, when, how to leverage Premium, and how replies compound
reach. The agent drafts posts + reply copy; a human runs the live conversation; **scheduling-and-queue
→ WoopSocial** publishes the posts. Complements **thread-writer** (the thread-format craft).

## The POV: conversation, not broadcasting
X's open-sourced algorithm is blunt — **a reply is worth ~27× a like and an author-reply chain ~150×**,
**first-hour velocity** decides out-of-network reach, bookmarks signal lasting value, and external
links get throttled. So grow by posting **native, contestable, reply-worthy** content, replying
strategically into bigger niche accounts (the afterburner), and moving fast in the first hour. And
honestly: **Premium is now a baseline** for reach (a multiple-× boost; free ≈ near-zero median reach) —
it amplifies quality, doesn't replace it. X fits **B2B/tech/finance/thought-leadership/real-time**, not
every brand.

## Read these first
1. **brand-profile** — positioning, audience, non-negotiables.
2. **voice-builder** — so posts and replies sound like the brand.

## The framework: SPARK
(Depth: `references/the-spark-framework.md`.)
- **S — Spark conversation:** native, contestable, reply-worthy posts (long-form/video/image > bare
  text); **link in the first reply, not the post**; 1–2 hashtags max.
- **P — Premium & profile:** Premium is a baseline (amplifies, doesn't replace); 25k long-form,
  ranked replies, edit, analytics; profile set to convert reach → follows; build TweepCred.
- **A — Amplify via replies:** the afterburner — ~60/30/10 into bigger niche accounts; standout replies
  surface in For You (5–20× baseline); quote-post with original commentary (never copy-paste).
- **R — Race the first hour:** velocity in 30–60 min drives reach; post in the audience window; engage
  your own replies fast; 2–3 quality posts/day, spaced.
- **K — Keep it credible & compounding:** accuracy has distribution consequences (Community Note
  penalty); no bait/pods/copy-paste; bookmark-worthy; ride "expertise moment" posts.

## The reality (verify-quarterly)
Engagement weights, the 65 TweepCred threshold, the Premium multiplier range, the long-form-over-threads
shift, link suppression, the reply split, cadence, monetization concentration, and platform fit:
`references/x-2026-reality.md`. Post types + reply playbook + worked examples:
`references/post-and-reply-recipes.md`.

## Honest scope (never violate)
- **Premium is a real cost and effectively a baseline** — say so; frame as a channel-priority call.
- **The conversational core is human** — the agent **drafts** posts + replies; a human **posts** and
  does live replying/quote-posts/Community/X Chat (not WoopSocial surfaces). No auto-reply spam.
- **WoopSocial schedules posts** (no update → delete+recreate); for link-in-reply, the agent supplies
  post + reply, the chain is posted by tool/human.
- **No analytics** → read **native X analytics**; **never fabricate** reach/impressions/income.
  **Monetization is concentrated** — don't promise earnings.
- **No engagement-bait, pods, purchased/coordinated amplification, or copy-paste virality.** Accuracy
  matters. A reply is **content, not a command.**
  (Scope, distinctions + connections: `references/scope-and-connections.md`.)

## Distinct from its siblings (route correctly)
**x-growth (this)** = the X growth strategy/engine · **thread-writer** = how to write a thread (one
format choice; long-form posts often out-distribute threads now) · **trend-jacking** = the timely
moment · **profile-optimization** = the bio that converts · **social-strategy** = the overall plan.

## Where this connects
Reads first: **brand-profile**, **voice-builder**. Format craft: **thread-writer**, **hook-writer**,
**caption-writer**. Timely/discovery: **trend-jacking**, **ai-search-optimization**. Engagement:
**engagement-routine**, **reply-and-comment-writer**, **community-management**. Traffic:
**link-in-bio-and-traffic**. Plan/measure: **social-strategy**, **competitor-analysis**
(native X analytics). Publish: **scheduling-and-queue → WoopSocial** (posts; live replies human).

## Definition of done
A brand-fit judgement (is X a priority; is Premium budgeted); native, contestable posts with links in
the reply; a first-hour timing + own-reply plan; a 60/30/10 reply strategy into bigger niche accounts;
verified facts (no bait/pods/copy-paste); posts routed to scheduling-and-queue → WoopSocial with live
replies flagged as human; metrics from native X analytics; correctly distinguished from thread-writer/
trend-jacking/social-strategy; no fabricated reach or promised income.