Skyyrose Social Tiktok Script

---
name: skyyrose-social-tiktok-script
description: "Writes frame-by-frame TikTok and Reels scripts — hook, spoken word, text overlays, transitions, audio cues — in SkyyRose brand voice for product reveals, founder stories, and styling content."
allowed-tools: Read Write Edit Glob
---

# SkyyRose Social — TikTok Script

## When to Use This Skill

- Writing a 15-second product reveal for a new drop (teaser / first look)
- Scripting a 30-second brand story featuring Corey or Oakland context
- Producing a 60-second "3 ways to style" transition video for a single garment
- Building a POV or reaction format video adapted to SkyyRose's aesthetic
- Creating a behind-the-scenes packing or production clip
- Generating a founder-perspective "hot take" on fashion or streetwear culture

**DO NOT** use this for Instagram carousel scripts (use `skyyrose-social-instagram-carousel`), full 30-day video plans (use `skyyrose-social-short-form-video-plan`), or long-form YouTube content. This is for single short-form video scripts: 15–60 seconds, vertical.

---

## Brand Canon (non-negotiable)

- **Tagline close:** Every brand-story or product-reveal video ends with "Luxury Grows from Concrete." — either spoken or as the final text overlay + logo.
- **Collection voice is strict:** Love Hurts = crimson heat, "the bloodline that raised me." Black Rose = armor, defiance, "you already stood up." Signature = "stay golden / the standard," West Coast elevation. Kids Capsule = little royalty, heritage. Never cross-register.
- **No hype-merchant delivery.** Corey's tone: unhurried, earned, Oakland-direct. No "You NEED this", no "fire 🔥🔥", no countdown-pressure delivery.
- **Burned-in captions are mandatory.** 70% of viewers watch without sound. Every text overlay must be brief enough to read in the time it's on screen (3-7 words).
- **Name, not SKU.** "Love Hurts Bomber Jacket" in the video — never "lh-004".
- **The Five only for aesthetic reference:** Kith editorial, Oaklandish community, Culture Kings hype energy (adapted, not copied), Fear of God restraint, Palm Angels graphic confidence.

Full canon: `../skyyrose-content-engine/brand-guardrails.md`

---

## Phase 1: Brief

### Required Inputs

| Input | What to Ask | Default |
|-------|-------------|---------|
| **Product / topic** | "Which product or theme? Use the product NAME." | No default — must be provided |
| **Collection** | "Black Rose, Love Hurts, Signature, or Kids Capsule?" | Derive from product |
| **Video format** | "Product reveal, founder story, styling transition, POV, behind-the-scenes, or hot take?" | Product reveal |
| **Duration** | "15, 30, or 60 seconds?" | 30 seconds |
| **Platform** | "TikTok, Instagram Reels, or both?" | Both (same script, minor caption adaptation) |
| **On-camera presence** | "Corey on camera, model, hands-only, or text-on-screen only?" | Depends on format |
| **Trending hook** | "Any trending format or sound to anchor this to?" | None — use evergreen |

**GATE: Confirm product name, duration, and format before scripting. If the collection is Love Hurts, confirm no Black Rose language is anywhere in the brief.**

---

## Phase 2: Outline

### Script Structure

```
Hook      (0–3 sec):  Stop the scroll. Text overlay + visual action.
Setup     (3–10 sec): Context — what is this, why it matters.
Body      (10–X sec): The value: reveal, styling beats, construction detail, or story.
Payoff    (last 5 sec): The takeaway or emotional landing.
CTA       (final 2–3 sec): Single action + "Luxury Grows from Concrete." close.
```

**GATE: Approve outline and duration before writing full script.**

---

## Phase 3: Write

### Full Script Format

```
## [Internal title — not shown on video]

**Duration:** [X seconds]
**Format:** [product reveal / founder story / styling transition / POV / BTS / hot take]
**Collection:** [Black Rose / Love Hurts / Signature / Kids Capsule]

### HOOK (0–3 seconds)
**On screen:** [What the viewer sees — physical action, cut, or visual]
**Text overlay:** "[3-7 words — reads in under 2 seconds]"
**Audio:** [Spoken words OR trending sound cue OR music style]

### SETUP (3–10 seconds)
**On screen:** [Visual description]
**Spoken:** "[Exact words — write for spoken delivery, not reading]"
**Text overlay:** "[Supporting phrase if needed]"

### BODY (10–X seconds)
**On screen:** [Visual — b-roll, detail shot, styling cut, talking head]
**Spoken:** "[Exact words]"
**Text overlay:** "[Key phrase — 3-7 words per card]"
**Transition:** [Cut / zoom in / swipe / slow reveal — specific]

### PAYOFF (last 5 seconds)
**On screen:** [Final visual — product worn, product flat, or founder frame]
**Spoken:** "[Exact words — the landing]"
**Text overlay:** "[Takeaway phrase]"

### CTA (final 2–3 seconds)
**On screen:** [SkyyRose logo or wordmark frame]
**Spoken:** "[CTA — e.g. 'Pre-order. Link in bio.']"
**Text overlay:** "Luxury Grows from Concrete."

---

**Audio suggestion:** [Trending sound name if applicable, or music style description]
**Hashtags (5-8):** [Collection-specific + niche tags — goes in caption]
**Caption:** [15-30 words, platform-native adaptation — TikTok vs Reels noted]
```

### SkyyRose Hook Formulas

Use ONE per video. Label it in the script.

| Formula | SkyyRose application |
|---------|----------------------|
| **Identity statement** | "This is what The Town looks like when it levels up." |
| **Fabric-first reveal** | Open on hands pulling garment from packaging — no words for the first second. |
| **Founder direct address** | Corey to camera: "I made this because nothing else was built for us." |
| **Contrarian take** | "Luxury doesn't come from Europe. Never did." |
| **Result first** | Show finished look (fully styled), then cut back to the piece alone. |
| **POV anchor** | "POV: You just opened your SkyyRose order." |
| **Community call** | "If you're from The Town, you already know what this is." |

### Writing Rules

| Rule | Detail |
|------|--------|
| **Word count** | ~2.5 words per second of video |
| **Text overlays** | 3-7 words. Never a full sentence. |
| **One idea per video** | A product reveal is NOT also a brand story. |
| **Conversational delivery** | Write how Corey talks — Oakland cadence, no hype filler. |
| **Retention trigger** | Include at least one mid-video hook: "And here's the part most brands skip..." |
| **No dead air** | Every second: visual action OR audio OR text overlay. Not silence over a still frame. |
| **Burned-in captions** | Text overlays are mandatory. Not optional. |

---

## SkyyRose Video Script Templates (seeded from content-engine)

### 15-Second Product Reveal

```
[0–1.5s]  HOOK: Text overlay on dark frame: "[Identity or fabric statement]"
[1.5–5s]  REVEAL: Hands pulling product from branded SkyyRose packaging
[5–10s]   DETAIL: Close-up of construction detail — embroidery, hardware, ribbing
[10–13s]  WEAR: Cut to product being worn — confident, still, no performance
[13–15s]  CTA: SkyyRose wordmark + "Link in bio" or "skyyrose.co"
           Text overlay: "Luxury Grows from Concrete."
```

### 30-Second Brand Story

```
[0–3s]    HOOK: Corey in Oakland setting (outdoor, real location — not a studio).
           Text overlay: "[Emotional statement from collection register]"
[3–10s]   CONTEXT: Voice-over about the making while showing production/products
[10–20s]  PRODUCTS: Quick cuts across collections — 1-2 seconds each, confident pacing
[20–27s]  EMOTION: Corey with community moment or quiet product hold
[27–30s]  CLOSE: "Luxury Grows from Concrete." + SkyyRose logo
```

### 60-Second "3 Ways to Style"

```
[0–3s]    HOOK: Text: "3 ways to style the [Product Name]"
[3–20s]   LOOK 1: Full outfit reveal with text overlay — describe the vibe, not the outfit
[20–37s]  LOOK 2: Different context/styling, transition cut (not a swipe effect)
[37–54s]  LOOK 3: Most elevated look — slow reveal, no rushing
[54–60s]  CTA: "Which is your style? Comment 1, 2, or 3."
           + "skyyrose.co" + "Luxury Grows from Concrete."
```

---

## Phase 4: Polish

### Script Checklist

```
- [ ] Hook stops the scroll in under 3 seconds
- [ ] Spoken word count matches target duration (~2.5 words/sec)
- [ ] Text overlays are 3-7 words (readable at a glance before the cut)
- [ ] One topic per video — no scope creep
- [ ] CTA is specific and appears as text overlay
- [ ] Script reads naturally when spoken aloud (not like a blog post)
- [ ] At least one retention trigger mid-video
- [ ] Audio/sound suggestion included
- [ ] 5-8 hashtags in the caption (not burned into video)
- [ ] "Luxury Grows from Concrete." appears in final frame
- [ ] Collection voice verified — no cross-attribution
- [ ] No hype-merchant delivery in the spoken lines
```

### Repurposing Notes

Provide brief notes after every script:
- **TikTok:** stitch/duet opportunity? Trending sound integration?
- **Instagram Reels:** cover image suggestion (first frame must work as a still); Stories cross-promotion
- **Posting note:** Best windows for SkyyRose audience: 9 AM, 12 PM, 6 PM, 9 PM PST — test and iterate

---

## Implementation

```python
from agents.social_media_agent import SocialMediaAgent

agent = SocialMediaAgent()

# Pull the brand-voice seed for the Love Hurts Bomber Jacket
post = agent.generate_post("lh-004", "tiktok", "product_launch")

print(post.caption)        # Platform caption (short, TikTok-native)
print(post.hashtags)       # Collection-aware tag set for caption
# The frame-by-frame script (timestamps → action → text overlay → audio)
# is what THIS skill produces from that voice seed via the phases below.
```

```bash
# Smoke-test the social venture pipeline for a Love Hurts SKU:
python -m skyyrose.elite_studio.ventures.social smoke --sku lh-004
```

**Scheduler/production row example:**

```json
{
  "sku": "lh-004",
  "product_name": "Love Hurts Bomber Jacket",
  "collection": "love-hurts",
  "format": "tiktok-script",
  "duration_sec": 30,
  "video_format": "product_reveal",
  "on_camera": "model",
  "audio_suggestion": "original audio — Corey VO",
  "platforms": ["tiktok", "instagram_reels"],
  "scheduled_utc": "2026-06-10T21:00:00Z",
  "batch_session": 1,
  "repurpose_to": ["instagram_carousel", "x_post"]
}
```

---

## Example: Love Hurts Bomber — 30-Second Product Reveal

**Product:** Love Hurts Bomber | Collection: Love Hurts | Format: Product reveal, talking head + b-roll

```
## Love Hurts Bomber — Product Reveal (30 sec)

**Duration:** 30 seconds
**Format:** Product reveal — model + b-roll
**Collection:** Love Hurts

### HOOK (0–3 seconds)
**On screen:** Close-up of crimson stitching on bomber sleeve. Hands entering frame.
**Text overlay:** "This one's for the ones who stayed."
**Audio:** Ambient sound — fabric movement only, no music yet.

### SETUP (3–10 seconds)
**On screen:** Full product flat-lay on dark surface, rose gold accents visible.
**Spoken:** "Love Hurts is the collection for everything the streets taught you.
             The bomber was built to carry that."
**Text overlay:** "Love Hurts Collection"

### BODY (10–22 seconds)
**On screen:** Quick cut — model putting on the bomber, exterior shot.
**Spoken:** "Satin lining. Embroidered Love Hurts script across the back.
             The crimson isn't a color choice. It's a statement."
**Text overlay (card 1):** "Satin lining."
**Text overlay (card 2):** "Embroidered script."
**Text overlay (card 3):** "Crimson. Always."
**Transition:** Cut on action — bomber zips up, cut to exterior street shot.

### PAYOFF (22–27 seconds)
**On screen:** Model, still, facing camera. Urban Oakland backdrop.
**Spoken:** "The bloodline that raised me. This is for it."
**Text overlay:** "The bloodline that raised me."

### CTA (27–30 seconds)
**On screen:** SkyyRose wordmark on dark frame.
**Spoken:** "Pre-order. Link in bio."
**Text overlay:** "Luxury Grows from Concrete."

---
**Audio suggestion:** Soulful, minimal — no lyrics. Think KAYTRANADA instrumental energy.
**Hashtags:** #SkyyRose #LoveHurtsCollection #LuxuryGrowsFromConcrete #BlackOwnedFashion #OaklandFashion #StreetLuxury #BayAreaStyle
**TikTok caption:** "The bloodline that raised me. Love Hurts Bomber — pre-order link in bio."
**Reels caption:** "Built to carry what the streets taught you. Love Hurts Bomber. Pre-order open → link in bio."
```

---

## Anti-Patterns

- **Slow hooks** — "Hey everyone, so today I'm going to show you the new SkyyRose collection drop..." wastes the first 3 seconds. Start mid-action or with a text overlay.
- **Cross-attributing collection language** — "The bloodline that raised me" on a Black Rose video, or "armor" language on Love Hurts. These are locked to their collections.
- **Hype-merchant delivery** — "This is FIRE 🔥" or "You're going to WANT this" is not Corey's register. Specific, earned, direct.
- **Reading the script word-for-word** — spoken lines must sound natural at Oakland cadence. Read aloud before approving; rewrite any phrase that sounds scripted.
- **Text overlays as full sentences** — "This bomber was constructed with satin lining and crimson embroidery" is not a text overlay, it's a caption. Cut to the essential phrase.
- **No retention trigger** — a 30-second product reveal with no mid-point hook loses half its audience by second 15. Build in "and the detail nobody expects..." type beats.
- **Ending without the tagline** — every SkyyRose video closes with "Luxury Grows from Concrete." in the final frame. Missing this breaks brand consistency across the library.
- **Multiple CTAs** — "Follow, comment, share AND link in bio" is no CTA. One action per video.
- **Trending sound that breaks the mood** — a trending audio that conflicts with the collection's emotional register undermines the whole video. Only adapt trends that fit. Skip the rest.
- **SKU in the caption or overlay** — "lh-004 just dropped" is internal language. Always the product name.

---

## Recovery

- **No on-camera confidence:** Default to text-on-screen with b-roll + Corey voiceover. The face is optional; the voice is the brand.
- **Topic too dense for 30 seconds:** Split into a 3-part "series" TikTok. End each with "Part 2 drops tomorrow" to drive follow.
- **No trending audio that fits:** Use original audio — Corey's voice as the soundtrack IS the differentiator. Don't force a trend that breaks the collection's register.
- **Script feels stiff:** Read it aloud. Replace every phrase you wouldn't say to a friend. Contractions, pauses, fragments — all fine.
- **Video underperforming:** The hook is 80% of performance. Test 3 different first-3-seconds over the same body content. Don't change the body until you've exhausted hook variants.
- **Collection voice isn't landing:** Read `docs/brand/collection-stories.md` — the per-collection emotional register is there verbatim. If a line could belong to any collection, it's not specific enough for SkyyRose.