Skyyrose Social Social Media Strategy

---
name: skyyrose-social-social-media-strategy
description: "Builds a platform-prioritized social media strategy for SkyyRose — selecting where to show up, mapping 5 content pillars to platform strengths, setting sustainable cadence, and defining growth milestones for The Skyy Rose Collection."
allowed-tools: Read Write Edit Glob
---

# SkyyRose Social — Social Media Strategy

## When to Use This Skill

- Launching SkyyRose social presence on a new platform from scratch
- Rebuilding an unfocused or inconsistent presence with a clear pillar-based plan
- Defining platform priorities and posting ratios for a campaign or season
- Setting quarterly growth targets tied to collection drops or pre-order windows
- Onboarding a social media manager or contractor who needs the strategic framework

**DO NOT** use this skill for writing individual posts or captions (use `skyyrose-social-instagram-carousel`, `skyyrose-social-tiktok-script`), building the weekly calendar (use `skyyrose-social-social-media-calendar`), or running paid ads.

---

## Brand Canon (non-negotiable)

- **Tagline is verbatim:** `Luxury Grows from Concrete.` Period included. Never paraphrase.
- **Collections carry distinct voices:** Black Rose = armor / "concrete answering back". Love Hurts = "the bloodline that raised me". Signature = "stay golden / the standard". Never cross-attribute.
- **Oakland-first anchor.** "Bay Area" is acceptable; "The Town" is preferred shorthand. Never generic coastal-city framing.
- **The Five visual references only:** Kith · Oaklandish · Culture Kings · Fear of God · Palm Angels. No European luxury-house references.
- **No urgency manipulation.** Scarcity is stated as fact ("limited pre-order", "250 made"), never as a ticking-clock pressure play.
- **Products by NAME, never SKU,** in any customer-facing plan. "BLACK Rose Crewneck", not "br-001".

Full canon: ../skyyrose-content-engine/brand-guardrails.md

---

## Phase 1: Brief

### Required Inputs

| Input | What to Confirm | Default |
|-------|----------------|---------|
| **Primary goal** | Brand awareness, direct sales to skyyrose.co, community, or collection launch? | Brand awareness + direct sales |
| **Active platforms** | Which platforms are currently posting? | Instagram primary, TikTok secondary |
| **Content production capacity** | Can we produce video? Who shoots? How often? | Video capable, 3-5 assets/week |
| **Upcoming drops / events** | Any collection launches, pre-orders, or collabs in the next 90 days? | Check catalog for active pre-orders |
| **Founder involvement** | Is Corey available for on-camera content? Voice-over only? | Available periodically |

**GATE: Confirm brief before building strategy. If a collection drop is within 30 days, flag it — the strategy leads with that launch, not generic cadence.**

---

## Phase 2: Outline

```
1. Platform Selection — primary / secondary / hold
2. Content Pillar Map — 5 pillars, ratios, platform-pillar alignment
3. Cross-Platform Repurposing Flow — one asset → all platforms
4. Posting Cadence — frequency per platform, optimal times (PST)
5. 90-Day Growth Roadmap — month-by-month focus
6. Metrics & Targets — what to track, realistic 90-day goals
7. Strategy Checklist
```

**GATE: Approve outline before full strategy.**

---

## Phase 3: Write

### 1. Platform Selection

SkyyRose's priority stack based on brand DNA (visual luxury streetwear, Black-owned, Oakland-rooted, direct-to-consumer):

| Platform | Tier | Rationale |
|----------|------|-----------|
| **Instagram** | Primary | Visual-first luxury streetwear audience. Reels drive reach; Feed and Carousels build brand equity. Holo-card aesthetic translates directly to IG grid. |
| **TikTok** | Primary | Drives discovery with younger streetwear audience. Founder story + BTS format plays natively. Viral uplift can spike skyyrose.co traffic overnight. |
| **Pinterest** | Secondary | High purchase-intent search engine. Product pins link directly to WooCommerce pages. Long-tail keyword traffic compounds over time. |
| **X / Twitter** | Secondary | Founder voice, hot takes, drop announcements, community reply threads. Oakland cultural commentary lands here. |
| **YouTube** | Tertiary (when ready) | Long-form brand documentaries, collection deep-dives, immersive world intros. Not for early-stage resource constraints. |
| **Facebook** | Hold | Low organic ROI for this audience. Allocate only for retargeting ads once budget exists. |

**Rule:** Never spread equally across all platforms. Instagram + TikTok first. Nail both before expanding.

---

### 2. Content Pillar Map (5 Pillars — seeded from skyyrose-content-engine)

| Pillar | What It Covers | Ratio | Best Platforms |
|--------|---------------|-------|---------------|
| **Brand Story** | Founder Corey's journey, Bay Area roots, why SkyyRose exists, "Luxury Grows from Concrete." story arcs | 15% | IG Feed, TikTok, X |
| **Product Showcase** | New drops, styling, fabric close-ups, construction details, BTS production | 30% | IG Feed/Reels, TikTok, Pinterest |
| **Culture & Community** | Black culture, Oakland pride, customer features, UGC reposts, community spotlights | 25% | IG Stories, TikTok, X |
| **Lifestyle** | How SkyyRose fits real life, aspirational Oakland/Bay Area moments, outfit contexts | 20% | IG Feed, Pinterest, TikTok |
| **Exclusivity** | Limited pre-orders, sold-out announcements, waitlists, collection drop countdowns | 10% | IG Stories, X, Email |

**Pillar-to-collection alignment:**
- Black Rose content → dark/editorial, silver-toned, armor language, Kith-editorial aesthetic
- Love Hurts content → crimson heat, raw romance, street-passion register
- Signature content → warm gold, West Coast elevated, "the standard" framing
- Kids Capsule → heritage-passed-down, rose gold warmth, playful-premium

---

### 3. Cross-Platform Repurposing Flow

```
SOURCE ASSET: 1 product drop TikTok (30s) — e.g., BLACK Rose Crewneck reveal
    │
    ├─► TikTok: Post native (first, optimized for TikTok text overlays + trending audio)
    │
    ├─► IG Reel: Re-edit with IG-optimized text burned in, different audio if needed
    │
    ├─► IG Feed: Extract cleanest frame → static product post + 150-300 word long caption
    │
    ├─► IG Stories: 3-slide teaser (hook frame → product detail → CTA to link in bio)
    │
    ├─► X / Twitter: 1-line Oakland-voice hook + product image + skyyrose.co link
    │
    ├─► Pinterest: Vertical 1000x1500 product image → pin to Black Rose Collection board
    │             with keyword-rich description linking to WooCommerce product page
    │
    └─► Email: Same imagery + adapted copy in next drop announcement email
```

**Hard rule:** Each platform gets a native adaptation. Never cross-post identical content. IG captions are not TikTok captions.

---

### 4. Posting Cadence

| Platform | Frequency | Best Days | Best Times (PST) | Primary Format |
|----------|-----------|-----------|-----------------|----------------|
| Instagram Feed | 4x/week | Mon, Tue, Thu, Fri | 11am–1pm or 7–9pm | Static + Carousel |
| Instagram Reels | 3x/week | Tue, Thu, Sat | 12pm or 8pm | Short-form video 15-30s |
| Instagram Stories | Daily | Every day | 9am + 6pm | Mix: BTS, polls, product close-ups |
| TikTok | 1-2x/day | Mon–Sat | 9am, 12pm, or 9pm | Short-form video |
| Pinterest | 5-10 pins/day | Every day | Evergreen — schedule weekly batches | Product pins + lifestyle |
| X / Twitter | 1-2x/day | Mon–Fri | 8am, 12pm, or 5pm | Text + image, threads for drops |

**Consistency beats frequency.** 4 quality IG posts/week beats 7 mediocre ones.

---

### 5. 90-Day Growth Roadmap

```
Month 1 — Foundation
- Audit and optimize all active profiles (bio, links, visual consistency, highlight covers)
- Establish weekly rhythm using the 5-pillar map
- Post consistently at planned cadence
- Engage daily: reply to every comment within 24h, DM every tag
- Identify 10 streetwear/culture accounts to engage authentically every week

Month 2 — Expansion
- Launch first dedicated collection campaign (pick one collection for a 2-week deep-dive series)
- Start cross-platform repurposing — every TikTok becomes 4 other pieces of content
- Test content types — track which pillar drives the most saves and profile visits
- Activate Pinterest: pin all product catalog items with WooCommerce deep links

Month 3 — Acceleration
- Double down on top-performing content themes and formats
- Launch recurring content series (e.g., "Concrete Stories" founder segments, weekly styling reveals)
- Cross-promote SkyyRose.co product pages in every platform bio + relevant posts
- Measure and report: follower growth, engagement rate, link clicks, revenue attributed
```

---

### 6. Metrics & Targets (90-Day)

| Metric | Target | Why It Matters |
|--------|--------|----------------|
| Instagram followers | +2,000 net | Audience growth baseline |
| IG engagement rate | 2-4% on feed posts | Content resonance |
| TikTok views | 50K+ total | Discovery reach |
| Pinterest monthly viewers | 10K+ | Long-tail traffic seed |
| Link clicks to skyyrose.co | 500+/month by month 3 | Direct commercial impact |
| Product page sessions from social | 200+/month | Conversion funnel entry |

---

## Phase 4: Polish

### Strategy Checklist

```
## SkyyRose Social Strategy Checklist

- [ ] Platform selection is prioritized (Instagram + TikTok first)
- [ ] All 5 content pillars represented with correct collection voice attribution
- [ ] Repurposing flow mapped — every primary asset becomes 5 pieces of content
- [ ] Posting cadence is sustainable within team capacity
- [ ] No urgency-manipulation language planned in any pillar
- [ ] Products referenced by name, not SKU, in all planning documents
- [ ] Only the Five visual references used in aesthetic guidance
- [ ] 90-day roadmap has specific monthly focus (not just "post more")
- [ ] Metrics have realistic targets — not vanity follower counts
- [ ] Profile optimization is Week 1 priority before creating new content
```

---

## Implementation

```python
from agents.social_media_agent import SocialMediaAgent

agent = SocialMediaAgent()

# Pull collection context for strategic framing
br_context = agent.get_collection_context("black-rose")
sig_context = agent.get_collection_context("signature")
lh_context = agent.get_collection_context("love-hurts")

# Generate platform-specific config to validate cadence settings
ig_config = agent.get_platform_config("instagram")
tt_config = agent.get_platform_config("tiktok")

# Generate a strategy-seeding product post to anchor each pillar
showcase_post = agent.generate_post("br-001", "instagram", "product_launch")
print(showcase_post.caption)
print(showcase_post.hashtags)
```

```bash
# Smoke-test the full social venture with a real SKU before strategy launch:
python -m skyyrose.elite_studio.ventures.social smoke --sku br-001
```

```json
// Strategy config snapshot — store in skyyrose/assets/data/social-strategy.json
{
  "primary_platforms": ["instagram", "tiktok"],
  "secondary_platforms": ["pinterest", "twitter"],
  "content_pillars": {
    "brand_story": { "ratio": 0.15, "platforms": ["instagram", "tiktok", "twitter"] },
    "product_showcase": { "ratio": 0.30, "platforms": ["instagram", "tiktok", "pinterest"] },
    "culture_community": { "ratio": 0.25, "platforms": ["instagram", "tiktok", "twitter"] },
    "lifestyle": { "ratio": 0.20, "platforms": ["instagram", "pinterest", "tiktok"] },
    "exclusivity": { "ratio": 0.10, "platforms": ["instagram", "twitter"] }
  },
  "posting_cadence": {
    "instagram_feed": 4,
    "instagram_reels": 3,
    "tiktok": 10,
    "pinterest": 35,
    "twitter": 10
  },
  "cadence_unit": "per_week"
}
```

---

## Example: Strategy for the Black Rose Collection Drop

**Scenario:** New BLACK Rose Sherpa Jacket dropping in 3 weeks. Corey is available for 2 on-camera segments.

**Platform priority:** Instagram (primary), TikTok (primary), X (drop announcements)

**Pillar allocation for this 3-week campaign:**
- Product Showcase: 45% (elevated above baseline — it's a drop)
- Exclusivity: 20% (pre-order window opens Week 2)
- Culture & Community: 20% (Oakland winter, armor energy)
- Brand Story: 15% (Corey intro to the jacket's origin)
- Lifestyle: 0% (deprioritized during active drop)

**Sample cadence:**
- Week 1: Tease — 3 atmospheric reveals, no product close-up yet. "Something built for the concrete."
- Week 2: Reveal — Full product drops TikTok-first, then repurposed across all platforms. Pre-order link goes live.
- Week 3: Demand — Customer reactions, sold-out pressure ("LIMITED to pre-order"), final push posts.

**Voice guard:** Every caption uses Black Rose register. "Armor for The Town." "You already stood up — now dress like it." Zero Love Hurts or Signature language bleeds in.

---

## Anti-Patterns

- **Equal platform presence** — Spreading thin across 5 platforms equally kills quality on all of them. IG + TikTok first, always.
- **Cross-attributing collection voices** — "The bloodline that raised me" is Love Hurts ONLY. Running it on a Black Rose post is a brand canon violation.
- **Generic streetwear brand framing** — "Elevated fashion for the culture" is what every brand says. SkyyRose is specific: Oakland, Corey's story, "Luxury Grows from Concrete."
- **SKU-first copy in planning docs** — Strategy docs that say "br-001 campaign" instead of "BLACK Rose Crewneck campaign" cause downstream product conflation.
- **Vanity follower obsession** — 1,000 Oakland community members who buy are worth more than 100,000 trend-chasers who don't.
- **Ignoring repurposing** — Shooting one video and only posting it once wastes 80% of the asset's value. Always run the repurposing flow.
- **Urgency tickers and countdown clocks** — Scarcity is real ("250 made") — never manufactured ("Only 3 left! Clock is ticking! 🔥🔥"). Corey's register is earned, not hyped.
- **European luxury-house aesthetic references** — No Bottega, no Rick Owens, no 032c in mood boards or planning briefs. The Five only.

---

## Recovery

- **No content volume to sustain cadence:** Reduce to 3 IG posts/week + 5 TikToks. Batch-shoot 2 weeks in one session. One shoot day = 20+ pieces of content through repurposing.
- **Low engagement across platforms:** Check the hook — if IG caption line 1 or TikTok second 1 doesn't stop the scroll, content below it is invisible. Audit hooks before touching anything else.
- **Collection voice drifting:** Run every draft caption through the brand-guardrails collection table before publishing. If the voice sounds like it could belong to any other brand, rewrite.
- **No Corey available for brand story content:** Pull from the founder bio in `knowledge-base/seed/from-interview.md` and voice-over over product B-roll. The register stays authentic even without face-cam.
- **Post-drop traffic spike not converting at skyyrose.co:** The social strategy is working — the WooCommerce funnel needs attention. Do not change the social strategy; fix the product page.