Skyyrose Social Influencer Campaign Brief

---
name: skyyrose-social-influencer-campaign-brief
description: "Produces a complete SkyyRose influencer campaign brief — deliverables, collection-specific messaging guidelines, approval workflow, and KPIs — for Bay Area and streetwear-adjacent creator partnerships."
allowed-tools: Read Write Edit Glob
---

# SkyyRose Social — Influencer Campaign Brief

## When to Use This Skill

- Formalizing a partnership with a Bay Area, streetwear, or Black culture creator
- Briefing an influencer who will represent a specific SkyyRose collection (Black Rose, Love Hurts, Signature, or Kids Capsule)
- Setting deliverables, go-live windows, and messaging guardrails before content is created
- Running a product drop, pre-order window, or collection launch with creator amplification
- Creating a brief doc to attach to a collab agreement or DM conversation

**DO NOT** use this for finding or vetting influencers (use `skyyrose-social-influencer-outreach`) or for writing the outreach pitch itself. This skill produces the brief that follows after a creator says yes.

---

## Brand Canon (non-negotiable)

- **Tagline (verbatim):** `Luxury Grows from Concrete.` — period included. Never "luxury from the streets" or any paraphrase.
- **Collection voice is isolated:** "Bloodline that raised me" = Love Hurts ONLY. "Armor / concrete answering back" = Black Rose ONLY. "Stay golden" = Signature ONLY. Never cross-attribute.
- **Products by NAME, not SKU:** Write "Black Rose Crewneck", not "br-001". SKU-first references have caused product conflations.
- **No urgency-timer manipulation:** Limited availability is stated as fact ("limited to pre-order", "250 made") — never a fake ticking clock.
- **No related-products cross-sell:** The garment is the protagonist. One piece, one story. Do not bundle or up-sell inside influencer deliverables.
- **Visual refs:** Kith, Oaklandish, Culture Kings, Fear of God, Palm Angels — not European luxury houses.

Full canon: `../skyyrose-content-engine/brand-guardrails.md`

---

## Phase 1: Campaign Inputs

### Required Inputs

| Input | What to Confirm | Default |
|-------|----------------|---------|
| **Collection** | "Which collection? (Black Rose / Love Hurts / Signature / Kids Capsule)" | No default — must be provided |
| **Product(s)** | "Which specific product(s) by name?" | No default — read from catalog |
| **Campaign goal** | "Awareness, pre-order sales, drop sellout, or UGC library?" | Pre-order sales |
| **Platform(s)** | "Instagram Reels + Stories, TikTok, YouTube Shorts?" | Instagram Reels + Stories |
| **Creator tier** | "Nano 1K-10K, micro 10K-100K, or mid 100K-500K?" | Micro (10K-100K) |
| **Content go-live window** | "What drop date or campaign window?" | Within 3 weeks |
| **Budget per creator** | "Flat fee? Product-only? Affiliate?" | Product + affiliate commission |

**GATE: Confirm collection, product name(s), and go-live window before drafting the brief.**

> Product facts (name, price, collection) must be resolved from the canonical catalog at
> `wordpress-theme/skyyrose-flagship/data/skyyrose-catalog.csv` — do not invent product details.

---

## Phase 2: Brief Structure

Build the complete brief document using this structure:

---

### Artifact Specification

```
## SkyyRose x [Creator Handle] — Campaign Brief

**Collection:** [Black Rose / Love Hurts / Signature / Kids Capsule]
**Product(s):** [Product names — from catalog, not SKUs]
**Campaign dates:** [Start date] — [End date]
**Content go-live window:** [Date range]
**Submitted to creator:** [Date]

---

### Campaign Objective

[1-2 sentences. Goal: what does SkyyRose need this campaign to accomplish?
Tie to the collection's emotional register — not generic "brand awareness".]

Example (Black Rose drop): "Drive pre-order conversions for the Black Rose Sherpa
Jacket by placing the garment in real Oakland street context — armor on. The goal
is 50 pre-orders attributed to your unique link in the first 72 hours."

---

### Target Audience

[Who the creator's content should reach — be specific. SkyyRose targets:]
- Black men and women 18-35 in the Bay Area and beyond who buy elevated streetwear
- Style-forward consumers who respond to craft and story, not hype
- Fans of brands like Kith, Fear of God, and Oaklandish — the luxury-meets-concrete lane

---

### Deliverables

| # | Content Type | Platform | Specs | Due to Brand | Go-Live |
|---|-------------|----------|-------|-------------|---------|
| 1 | [Reel / TikTok / Short] | [Platform] | [Duration, aspect ratio] | [Date] | [Date] |
| 2 | [Story Set] | [Platform] | [3-5 frames, 9:16] | [Date] | [Date] |

### Content Specifications

- Video length: [15-30s for Reels/TikTok; 60s max for YouTube Shorts]
- Aspect ratio: 9:16 (vertical) for all short-form
- Must include: product visible and worn or held, verbal or text mention of SkyyRose, CTA to skyyrose.co
- Caption requirements: Tag @skyyroseco, include #SkyyRose #LuxuryGrowsFromConcrete,
  FTC disclosure (#ad or #sponsored), unique discount/tracking code
- Hero title rule: Do NOT type the collection name as live text in the video —
  use the official lockup image from the brand (supplied in asset pack below)

---

### Messaging Guidelines

**Collection voice: [Black Rose / Love Hurts / Signature / Kids Capsule]**

[Black Rose example:]
Register: Gothic luxury. Armor. Defiant elegance. "You already stood up."
The product is protection — not fashion. Shoot at dusk or dark. Silver accents catch light.

[Love Hurts example:]
Register: Street passion. The bloodline that raised me. Raw romance, crimson heat.
The product is an emotional statement — wear it like it means something.

[Signature example:]
Register: West Coast luxury. The standard. "Stay golden." Worldwide but Oakland-rooted.
The product is aspirational and earned — not for everyone, but for the ones who get it.

**Key Messages (pick 1-2 — do not script, provide as talking points):**

1. [Core message in the collection's register — benefit-focused, never hype-merchant]
2. [Secondary message — craft, origin, or founder context if relevant]

**Talking Points:**
- [Specific detail about the product — fabric, construction, silhouette]
- [Oakland / Bay Area anchor if appropriate to the collection]
- [Pre-order or availability fact — stated plainly, no urgency-timer language]

**Do NOT Say or Show:**
- Any other brand names or competitor products
- Urgency-timer language ("only X hours left!", "selling out fast!") — state availability as fact
- Cross-sells to other collections — this creator promotes ONE product, ONE story
- The collection name as live type — use the brand lockup image

**Tone:**
Earned and specific. Corey's voice: Oakland-direct, unhurried, confident.
The creator should use their own voice — do not read from a script.

---

### Content Approval Process

1. **Draft submission:** Creator submits draft (raw cut + proposed caption) by [date]
   - Submit via: [Email / shared folder / IG DM]
2. **Brand review:** SkyyRose provides feedback within 48 hours
   - Maximum 2 rounds of revisions
   - Revisions limited to: brand canon accuracy, messaging guardrails, FTC disclosure
   - Brand will NOT request changes to creator style, editing, or authentic voice
3. **Final approval:** Written confirmation before go-live
4. **Go-live:** Creator posts within the approved window; sends SkyyRose a screenshot

---

### Compensation and Usage Rights

**Compensation:**
- Fee: [Amount, or "product gifting only", or "product + X% affiliate commission"]
- Payment terms: [50% upfront on brief signature / 50% on delivery; or Net 30]
- Affiliate/commission: [X% on sales tracked via unique code, if applicable]
- Product: [Item name(s) shipped — creator keeps]

**Usage Rights:**
- Organic repost by SkyyRose: Yes, for [X months] from go-live — with creator credit
- Paid amplification (Spark Ads / Meta whitelisting): [Yes/No, additional fee if yes]
- Website / email use: [Yes/No]
- Exclusivity: [No competing streetwear brands for X days after go-live]

---

### Tracking

- Unique discount code: [CREATOR_CODE] (15% off for their audience)
- Tracking link: `https://skyyrose.co/[product-slug]?utm_source=[creator]&utm_medium=influencer&utm_campaign=[collection-slug]`
- Affiliate platform: [If applicable]

### KPIs

| Metric | Target |
|--------|--------|
| Reach | {operator-supplied} impressions |
| Engagement rate | >{operator-supplied}% |
| Link clicks | {operator-supplied} |
| Pre-orders / conversions | {operator-supplied} |
| Cost per acquisition | <${operator-supplied} |

Creator shares analytics screenshot 7 days after go-live.

---

### Product Shipment

- Product(s) shipping: [Product name(s) — from catalog]
- Ship date: [Date — allow 5 business days before content deadline]
- Packaging: Standard SkyyRose branded box — creator may unbox if authentic to their content
- Product value: ${operator-supplied} (creator keeps)
- Shipping address: Collected via [secure form link / DM]

---

### Brand Asset Pack (supplied by SkyyRose)

- Collection lockup image (hero overlay PNG, transparent background)
- Brand logo (white on transparent, PNG)
- Hashtag reference card
- Product product photography (hi-res, for reference or B-roll backdrop)
- Brand fonts reference (for captions/overlays if creator designs graphics)
```

---

## Implementation

```python
from agents.social_media_agent import SocialMediaAgent

agent = SocialMediaAgent()

# Load the collection-correct voice + hashtags for the brief
ctx = agent.get_collection_context("black-rose")
print(ctx["mood"])        # the register the creator must stay inside
print(ctx["hashtags"])    # collection hashtag set for the brief's required-tags + FTC section

# A product blurb in the right voice for the brief's messaging block
post = agent.generate_post("br-001", "instagram", "product_launch")
print(post.caption)       # messaging block — the creator adapts, never copies verbatim
```

```bash
# Inspect the social venture surface that the brief plugs into:
python -m skyyrose.elite_studio.ventures.social agents
```

### Outreach Tracker Schema (brief-linked row)

```json
{
  "creator_handle": "@creator",
  "collection": "black-rose",
  "product_name": "Black Rose Sherpa Jacket",
  "brief_sent_date": "2026-06-01",
  "go_live_window": "2026-06-14 to 2026-06-21",
  "deliverables": ["1x Reel", "3x Stories"],
  "compensation": "product + 15% affiliate",
  "unique_code": "CREATOR15",
  "tracking_url": "https://skyyrose.co/black-rose-sherpa-jacket?utm_source=creator&utm_medium=influencer&utm_campaign=black-rose",
  "approval_status": "pending_draft",
  "analytics_due": "2026-06-28",
  "kpi_conversions_target": 30
}
```

---

## Example: Black Rose Drop x Bay Area Creator

**Scenario:** Micro-influencer based in Oakland (22K followers on Instagram, streetwear and sneaker niche, 4.8% engagement rate) briefed for the Black Rose Sherpa Jacket pre-order launch.

**Brief snapshot:**

- **Collection:** Black Rose
- **Product:** Black Rose Sherpa Jacket
- **Deliverables:** 1 Instagram Reel (20-30s) + 4 Stories (one product close-up, one wearing, one with tracking link sticker, one final CTA)
- **Collection voice:** Armor. Twilight setting, defiant energy. "You already stood up." Shoot dark — sherpa texture catches ambient light.
- **Key talking point:** Waxed cotton outer shell, sherpa lining, matte black hardware — built for Oakland winter.
- **Do NOT say:** "Only X left!" / Do not cross-sell Signature or Love Hurts pieces.
- **Compensation:** Black Rose Sherpa Jacket (product) + 15% affiliate commission on tracked sales
- **Unique code:** TOWN15 (15% off, tracked via Rewardful)
- **KPI:** 40 pre-order conversions in 72 hours of go-live
- **Approval:** Draft by June 8, brand review by June 10, go-live June 14

---

## Anti-Patterns

- **Scripting the creator's dialogue word-for-word** — kills authenticity. SkyyRose's voice is earned and specific; the creator's voice is what the audience trusts. Provide talking points, not a teleprompter.
- **Cross-attributing collection voices** — if the brief is for Black Rose, the creator must not use Love Hurts language ("bloodline", "for the ones who loved hardest"). Each collection is its own emotional register.
- **Referencing products by SKU** — "promote br-001" in a brief is unprofessional and meaningless to creators. Always use the product's name.
- **Fake urgency language in the brief** — if you write "tell your audience this is almost gone!" you're violating founder canon. State availability as fact.
- **Omitting FTC disclosure from deliverables spec** — every paid partnership requires #ad or #sponsored. Non-negotiable and must be in the brief explicitly.
- **Allowing the creator to render the collection name as live type** — the collection name in any hero position must be the official lockup image. Brief must supply the PNG and explain this explicitly.
- **More than 2 revision rounds** — over-revision erodes the creator relationship. If messaging is fundamentally wrong after round 2, the brief was under-specified.
- **Vague KPIs** — "good engagement" is not a KPI. Specify reach, engagement rate floor, click target, and conversion target before the campaign launches.

---

## Recovery

- **Creator wants to show multiple products:** Redirect — one product per campaign is the rule. If they want to style outfits, they can include the product as the hero and keep other pieces unbranded. Do not bundle.
- **Creator counters with a higher rate:** Evaluate against your conversion target and CPA ceiling. If product + affiliate covers their ask, structure it that way before offering a flat fee increase.
- **Draft content uses wrong collection voice or cross-attributes:** Flag in revision round 1 with specific language — quote the guardrail and provide the correct register description. Do not just say "sounds off."
- **Creator posts before final approval:** DM immediately; document the violation. For future briefs with this creator, add an explicit "no posting before written approval" clause with a hold-back payment mechanic.
- **No analytics sent after go-live:** Follow up once at day 7, once at day 10. If still no response, collect what you can from public post metrics. Factor reliability into future partnership decisions.