Skyyrose Social Community Launch

---
name: skyyrose-social-community-launch
description: "Plans and executes the launch of a SkyyRose brand community (Discord, Circle, or private Instagram group) — structure, rules, onboarding flow, and 90-day engagement rhythm rooted in Oakland culture and The Town's loyalty."
allowed-tools: Read Write Edit Glob
---

# SkyyRose Social — Community Launch

## When to Use This Skill

- Launching the SkyyRose brand Discord server or Circle community
- Setting up a private customer loyalty group (early-access or founding members)
- Building the first 90-day engagement plan for a new community space
- Designing channel structure, onboarding flow, and weekly rhythm before opening the doors
- Seeding a "founding member" cohort from pre-order customers or email list

**DO NOT** use this for general social media content strategy (use `skyyrose-content-engine`), for moderating an existing community (use `skyyrose-social-community-moderation`), or for writing platform-wide public community guidelines (use `skyyrose-social-platform-community-guidelines`).

---

## Brand Canon (non-negotiable)

- **Tagline (exact):** `Luxury Grows from Concrete.` — never paraphrase; use in welcome posts and pinned messages.
- **Tone:** Oakland-direct, earned, unhurried. No hype-merchant energy. The community is not a hype machine — it is a space where the people who already found us feel seen.
- **No urgency manipulation.** Founding-member scarcity is stated as fact ("first 100 members get early access to drops"), never a fake countdown.
- **Garment is the protagonist.** Community conversations center on the craft, the story, and the culture — not on "complete the look" cross-sell or bundle pressure.
- **Collection voice stays in lane.** Black Rose members speak armor + defiance; Love Hurts speaks raw passion + the bloodline; Signature speaks standard-setting + West Coast pride. Never cross-attribute these registers.
- Full canon: `../skyyrose-content-engine/brand-guardrails.md`

---

## Phase 1: Brief

### Required Inputs

| Input | What to Ask | Default |
|-------|------------|---------|
| **Platform** | Discord, Circle, private IG Group, or Skool? | Discord |
| **Free or gated** | Open to all customers, or invite-only (e.g. pre-order purchasers)? | Invite-only founding tier |
| **Seed audience** | How many people can we invite on day one? (email list, pre-order customers) | 50-150 |
| **Primary collection focus** | Is this cross-collection, or anchored to one (Black Rose, Signature, Love Hurts)? | Cross-collection |
| **Founder time commitment** | How many hours per week can Corey personally engage? | 2-3 hours |
| **Launch trigger** | Tied to a drop, pre-order open, or standalone? | Tied to next drop |

**GATE: Confirm brief before designing structure.**

---

## Phase 2: Outline

```
1. Community Identity — name, positioning, value proposition
2. Channel Structure — channels/spaces, purposes, access tiers
3. Community Rules — SkyyRose standards, enforcement ladder
4. Onboarding Flow — how new members get activated and welcomed
5. Engagement Rhythm — weekly and monthly cadence (Corey + community)
6. Launch Sequence — pre-launch, day-one, first 30 days
7. Growth Path — how founding members become champions
```

**GATE: Approve outline before building full plan.**

---

## Phase 3: Design

### 1. Community Identity

```
## SkyyRose Community Identity

Name:              The Concrete Garden (recommended) — or "SkyyRose Inner Circle"
Tagline:           "Where the ones who found us first keep it real."
Value proposition: Join The Concrete Garden to get early access to every drop,
                   hear directly from Corey, and connect with other people who
                   wear their story. This isn't a fan page. It's the room where
                   SkyyRose actually happens.
Positioning:       Not a discount club. Not a newsletter. A community for people
                   who take the brand seriously — because the brand takes them seriously.
```

### 2. Channel Structure (Discord)

```
## Channels / Spaces

| Channel             | Purpose                                          | Who Posts      |
|---------------------|--------------------------------------------------|----------------|
| #welcome            | Rules, intro, how to get started                 | Admin only     |
| #announcements      | Drop dates, pre-order opens, Corey updates       | Admin only     |
| #introductions      | New members tell their story                     | New members    |
| #general            | Open conversation — culture, fashion, Oakland    | Everyone       |
| #black-rose         | Black Rose collection — fit pics, styling, lore  | Everyone       |
| #love-hurts         | Love Hurts collection — styling, community       | Everyone       |
| #signature          | Signature collection — West Coast energy         | Everyone       |
| #early-access       | First look at unreleased pieces and pre-orders   | Admin + members|
| #fit-pics           | Customer wear photos (with permission to reshare)| Members        |
| #the-vault          | Behind-the-scenes production content             | Admin          |
| #feedback           | Honest product feedback — Corey reads this       | Members        |
```

Rules:
- Launch with 8-10 channels max. Expand only when demand is evident.
- Every channel has a pinned post with its purpose and one example post.
- #early-access is the reward tier — its existence is the reason to join.

### 3. Community Rules

```
## The Concrete Garden — Community Standards

1. **Real talk only** — share your honest take. Hype for its own sake is noise.
2. **Wear your story** — fit pics, opinions, culture moments. This is your space.
3. **No self-promotion spam** — share your work when it's relevant, not as an ad.
4. **Respect the register** — this is a Black-owned Oakland brand. Disrespect
   toward the culture, the community, or any member gets you removed.
5. **No poaching** — do not DM members with unsolicited pitches or services.
6. **Keep drops private** — early access info stays in this community until the
   public launch date. Leaking kills the energy for everyone.

Enforcement:
  First violation  → friendly DM from a mod
  Second violation → formal warning, posted guidelines linked
  Third violation  → removal, no refunds on paid tiers
```

### 4. Onboarding Flow

```
## New Member Onboarding

Step 1: Auto-welcome DM (sent on join)
  "You're in The Concrete Garden. Here's how this works:
   → Drop an intro in #introductions — tell us what brought you to SkyyRose
   → Read #welcome to know the rules
   → #early-access is where the real stuff lives
   Welcome. — Corey & the SkyyRose team"

Step 2: Introduction prompt in #introductions
  "Tell us three things:
   1. Which collection first caught your eye?
   2. Where are you from?
   3. What do you want to see from SkyyRose next?"

Step 3: First-week activation
  - Corey personally responds to the first 50 introductions
  - Mods tag new members in relevant discussions matching their stated collection
  - A member is "activated" when they post in 2+ channels in their first 7 days

Step 4: Founding member recognition
  - First 100 members receive a "Founding Member" role badge
  - Founding members are credited by name when their feedback shapes a product decision
```

### 5. Weekly Engagement Rhythm

```
## Weekly Cadence

| Day       | Activity                                              | Who Runs It      |
|-----------|-------------------------------------------------------|------------------|
| Monday    | "Monday Concrete" — one question from Corey           | Corey            |
| Wednesday | #the-vault drop — one behind-the-scenes image or clip | Admin            |
| Friday    | #fit-pics feature — spotlight one member fit this week| Mod team         |
| Sunday    | Weekly poll — upcoming design decisions, colorways    | Admin            |

## Monthly Anchors
- Week 1: Corey live session (voice chat or AMA) — 30 minutes, unscripted
- Week 2: First-look at next month's drop, community feedback window
- Week 3: Community spotlight — one member's story, reshared to brand social (with permission)
- Week 4: "Concrete Report" — what we heard from you this month + what we're doing about it
```

---

## Phase 4: Launch Sequence

```
## Launch Timeline

Pre-Launch (2 weeks before)
  - Announce "founding members only" community to email list and existing social
  - Scarcity stated as fact: "First 100 members. No waitlist after that."
  - Seed the server with 10-15 founding members (pre-order customers, close supporters)
  - Pre-populate #general, #black-rose, #love-hurts with 3-4 discussion threads each
  - Pin the community rules and one personal note from Corey in #welcome

Launch Day
  - Open invites to the full email list + pre-order customer list
  - Send a single launch email: clear link, clear value ("early access to every drop")
  - Corey posts a welcome message in #general — personal, specific, no hype
  - Corey responds to every intro post on day one
  - No launch countdown, no "🔥 LAST CHANCE" — the community sells itself

First 30 Days
  - Daily discussion prompt or vault drop for the first 2 weeks
  - Corey personally replies to minimum 5 member posts per week
  - Host the first live AMA in week 2
  - Identify 2-3 founding members who are consistently active — invite them to a
    "Community Champion" role with mod privileges and a credit in brand announcements
```

### Launch Checklist

```
## Community Launch Checklist

- [ ] Community name, tagline, and value proposition finalized
- [ ] Platform selected and server/space configured
- [ ] 8-10 channels created with pinned purpose posts
- [ ] Community standards written and pinned in #welcome
- [ ] Onboarding auto-DM written and configured
- [ ] Intro prompt pinned in #introductions
- [ ] 10-15 founding members invited to seed activity
- [ ] 3-4 discussion threads pre-populated per collection channel
- [ ] Launch email drafted (no urgency manipulation, clear value)
- [ ] Weekly engagement rhythm planned for first 4 weeks
- [ ] First Corey live session scheduled within 2 weeks
- [ ] Founding member badge role created
```

### 90-Day Milestones

```
| Milestone                    | Target               |
|------------------------------|----------------------|
| Founding members (day 1-7)   | 50-100               |
| Total members (30 days)      | 150-300              |
| Total members (90 days)      | 400-700              |
| Weekly active members        | 30%+ of total        |
| Member-generated posts/week  | 15+ (excluding mods) |
| Fit pics submitted (30 days) | 20+                  |
```

---

## Implementation

```python
from agents.social_media_agent import SocialMediaAgent

agent = SocialMediaAgent()

# Generate a community welcome post in Corey's voice for #welcome
welcome = agent.generate_post(
    sku=None,
    platform="discord",
    post_type="community_welcome",
    context={"channel": "welcome", "tone": "founder_direct"}
)
print(welcome.caption)

# Generate a Monday Concrete discussion prompt for the week of a Black Rose drop
prompt = agent.generate_post(
    sku="black-rose-crewneck",
    platform="discord",
    post_type="discussion_prompt",
    context={"day": "monday", "collection": "black-rose"}
)
print(prompt.caption)
```

```bash
# Smoke-test the social venture with the community-launch content type
python -m skyyrose.elite_studio.ventures.social smoke \
  --sku br-001 \
  --post-type community_welcome \
  --platform discord
```

```json
// Weekly engagement automation config (n8n or equivalent scheduler)
{
  "schedule": "weekly",
  "tasks": [
    {
      "day": "monday",
      "action": "post_discussion_prompt",
      "channel": "general",
      "source": "corey_voice_template",
      "tag_collection": null
    },
    {
      "day": "wednesday",
      "action": "post_vault_asset",
      "channel": "the-vault",
      "asset_type": "behind_scenes",
      "approval_required": true
    },
    {
      "day": "friday",
      "action": "spotlight_fit_pic",
      "channel": "fit-pics",
      "member_permission_required": true
    },
    {
      "day": "sunday",
      "action": "post_poll",
      "channel": "general",
      "topic": "product_feedback"
    }
  ]
}
```

---

## Example: Launching Around the Black Rose Crewneck Pre-Order

**Scenario:** The BLACK Rose Crewneck is opening for pre-order. We're launching The Concrete Garden simultaneously — founding members get 48-hour early access before the public link goes live.

**#welcome pin (Corey's voice):**
> "This is The Concrete Garden. You're here because you found SkyyRose before everyone else did.  
> The deal: you get early access to every drop, first look at what we're building, and a direct line to me.  
> In return: keep it real, keep drop info inside these walls until we go public.  
> First up — the BLACK Rose Crewneck pre-order drops in here in 48 hours. Nowhere else yet.  
> Luxury Grows from Concrete. — Corey"

**Collection voice check:** Black Rose register — armor, defiance, earned access. No "🔥" or countdown pressure. Scarcity stated as fact ("48 hours before public"). Garment is the protagonist.

---

## Anti-Patterns

- **Opening to nobody** — launching The Concrete Garden without seeding 10-15 founding members first creates a ghost town on day one. Seed before you open.
- **Too many channels at launch** — 20 channels on day one means 17 dead channels. Eight channels and genuine conversations beat twenty empty rooms.
- **Founder disappears after week one** — the community's early energy is Corey's energy. If he vanishes, the founding members feel abandoned. Plan for minimum 2-3 hours per week for the first 90 days.
- **Hype-merchant tone in the welcome** — "THIS IS YOUR VIP CLUB 🔥🔥" is not SkyyRose. The welcome should feel like a quiet, specific, earned invite.
- **Using the community as a pure sales channel** — if every message is a purchase prompt, members leave. The community sells indirectly by building loyalty, not directly by pushing product.
- **Cross-attributing collection voices** — a Black Rose channel post that uses Love Hurts language ("the bloodline that raised me") breaks the emotional register. Keep each collection's voice in its own channel.
- **Urgency timers in founding member invites** — "Join in the next 24 hours or lose your spot!" is manipulation. State the limit as fact: "First 100 members. When it's full, it's full."
- **No moderation plan before launch** — the first week sets the culture. Without rules and an enforcement ladder, the wrong members set the tone.
- **Leaking early-access info publicly** — if #early-access content leaks before the public drop, it destroys the founding member value proposition and future community trust.

---

## Recovery

- **Low engagement in the first two weeks:** Post more targeted discussion prompts; tag specific members by name in threads relevant to their stated collection. Corey personally posting — even a short message — generates 3-5x more responses than any mod post.
- **Founding members not introducing themselves:** Simplify the intro template to two questions max. DM non-active members personally in the first 72 hours.
- **Community feels like a ghost town at 30 days:** Host Corey's first live AMA immediately. If still low-activity at 60 days with consistent effort, audit whether the founding member invite pool was the right audience.
- **A member leaks early-access content publicly:** Remove immediately with no debate — the rule was stated clearly. Post a brief acknowledgment in #announcements to signal that the rule is enforced.
- **Cannot sustain the engagement time commitment:** Elevate 2-3 most-active founding members to Community Champion roles with mod tools. The community should generate its own energy by month three; if Corey is carrying it alone, the founding members are the wrong audience.
- **Platform (Discord) not resonating with the audience:** Evaluate Circle or a private Instagram group. The platform should match where SkyyRose customers already spend time.