SERP-driven content brief for a target keyword — what ranks, what to cover, headings, questions, internal links from your own data. Use when asked for a "content brief", "outline to rank for X", "what should this article cover", or before writing any SEO page.
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---
name: content-brief
description: SERP-driven content brief for a target keyword — what ranks, what to cover, headings, questions, internal links from your own data. Use when asked for a "content brief", "outline to rank for X", "what should this article cover", or before writing any SEO page.
---
# Content Brief
## Requires
The free Ryze MCP connector (`https://connector.get-ryze.ai/mcp`). Claude Code: `claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp`. claude.ai / Desktop / Cursor: add it as a custom connector with the same URL. Setup: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp
A brief grounded in the live SERP plus the site's own data — not a generic outline.
## Workflow
1. **The SERP.** If the workspace exposes DataForSEO SERP tools, pull the live Google top 10 for the target keyword (`native__get_provider_docs`, provider `dataforseo`, for the request shape) — titles, URLs, SERP features (featured snippet, PAA, video). If unavailable, fetch the top results via web search instead; the brief must be built from a real SERP either way.
2. **Read the top 3.** Fetch and skim the top-ranking pages: their structure, depth, angle, what they all cover (table stakes) and what none cover (the opening).
3. **Keyword set.** `google_ads__generateKeywordIdeas` seeded with the target — secondary keywords and question variants worth folding in, with volumes via `google_ads__generateKeywordHistoricalMetrics`.
4. **Your existing foothold.** `google_search_console__runRawSearchAnalytics` filtered to the topic — queries the site already gets impressions for (work them into headings), and existing pages on adjacent topics (internal-link sources; also flag if one already half-covers this and should be expanded instead of a new page).
5. **Assemble the brief:**
- Target keyword + secondaries with volumes
- Search intent and required format (guide/listicle/comparison/tool page), inferred from what actually ranks
- Proposed title + meta (write for the CTR, under 60/155 chars)
- H2/H3 outline with a one-line note per section on what it must say
- Questions to answer (PAA + question keywords)
- Table stakes vs the differentiating angle
- Internal links: 3–5 existing pages to link from, with anchors
- Target length: match the ranking median, don't pad
## Output
The brief, ready to hand to a writer (or to write from directly). No preamble.
