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---
name: report
description: "Fetch engagement metrics from all platforms and show how posts are performing. Sends a Slack digest if configured."
user-invocable: true
allowed-tools:
- Bash(marketing report)
---
# Engagement report
Fetches current likes, reposts, replies, and views from Bluesky, Dev.to, Hashnode, and Mastodon for all tracked posts.
```bash
marketing report
```
Shows:
- Total engagement and views across all posts
- Per-post breakdown sorted by engagement (highest first)
- Top performer highlight
Saves a dated snapshot to `reports/metrics/YYYY-MM-DD.yml` for tracking trends over time.
If `SLACK_WEBHOOK_URL` is configured, sends a formatted digest to Slack.
**Auto-sync:** before fetching, runs `git pull --rebase --autostash` to pick up any new posts the GH Actions cron has committed to `content/posted/manifest.yml`. Without this the local manifest goes stale and the digest under-reports. Pass `--no-sync` to skip (e.g., when running on the cron itself).
When discussing results with the user, highlight which projects/channels/angles are performing best and which aren't getting traction. This is the data that should inform future angle choices.
