03 Personal Brand

---
name: seedance-personal-brand
description: Generate personal brand and founder story video prompts for Seedance 2.0 on Higgsfield. Use for authority content, day-in-the-life, founder story, personal brand building, thought leadership, creator content, lifestyle videos, behind-the-scenes, or any video meant to build a personal brand presence. Triggers on personal brand, founder, creator, authority, lifestyle, behind the scenes, day in the life, thought leader.
---

# Personal Brand — Founder & Creator Video Prompts

## Seedance 2.0 on Higgsfield — Input Specs

- **Images:** Up to 9 (headshots, workspace photos, brand assets, lifestyle shots)
- **Videos:** Up to 3 (existing content, b-roll, screen recordings)
- **Audio:** Up to 3 (voiceover, podcast clips, brand music)
- **Output:** 4-15 seconds, 720p with synchronized audio
- **Reference Syntax:** `@material[name]`

---

## The 2-Second Hook for Personal Brand

| Hook | Authority Signal | Prompt Template |
|---|---|---|
| **The Gaze** | Confidence, command | "Close-up of subject's face. Strong single key light from side. Eyes look off-camera, then snap to direct camera eye contact at 1s. Head tilts slightly forward. No smile — serious, focused. Sound: room ambient, then low bass pulse on eye contact. Message: 'I see you.'" |
| **The Environment** | Status, success | "Wide shot of premium workspace/studio/office. Camera slowly pushes in. Every detail communicates success: clean desk, quality equipment, considered design. Subject enters frame at 1.5s or is revealed by camera movement. Sound: ambient, sophisticated." |
| **The Action** | Competence, skill | "Subject mid-action — typing, sketching, building, presenting. Camera catches them in flow state. They don't acknowledge the camera. Shallow depth of field, available-light look. Sound: authentic environment audio — keyboard, pen on paper, ambient room. Voyeuristic, documentary feel." |
| **The Walk** | Energy, momentum | "Subject walking toward camera in hallway/street/studio. Confident pace. Camera pulls back at matching speed, maintaining framing. Subject centered, background in motion blur. Sound: footsteps at 2 per second on hard surface, slight echo. At 1.5s ambient music begins — single bass note, building. Message: 'going somewhere.'" |

---

## Lighting for Authority

### The Power Portrait
```
"Single strong key light at 45 degrees, slightly above eye level.
Creates Rembrandt triangle shadow on far cheek. Minimal fill — shadow
side of face at 30% brightness. Strong rim/back light separating
subject from dark background. Catchlight visible in eyes.
Background completely dark or minimal gradient. Face is the focus.
Color temperature warm (3500K). This is the CEO portrait look."
```

### The Natural Authority
```
"Large window source camera-left. Soft diffused daylight wrapping
around subject. Fill from environment (light walls, surfaces). No
artificial lights visible. Subject positioned 3 feet from window.
Background shows real workspace slightly out of focus. This is the
'I was just working and you caught me' look — casual competence."
```

### The Creator Workshop
```
"Multiple practical light sources visible in frame: desk lamp, monitor
glow, LED panel. Each source a different color temperature creating
visual complexity. Subject lit by their tools — the work illuminates
them literally. Shadows from multiple angles create depth. This is
the 'working at 2am because I love this' look."
```

---

## Camera Language for Personal Brand

### The Slow Push-In
The most powerful personal brand camera move. Communicates: "this person is worth getting closer to."

```
"Camera dollies forward 4 feet over 6 seconds. Constant speed, no
acceleration. Subject remains at same framing ratio as camera
compensates. Slight depth-of-field shift as distance changes.
Background compresses. Effect is subliminal — viewer doesn't notice
the movement consciously but feels increasing intimacy.
0-2s: imperceptible movement. 2-4s: background begins compressing.
4-6s: intimacy peaks. Sound: ambient builds subtly in parallel."
```

### The Documentary Track
Creates authenticity by mimicking doc-style camera work.

```
"Handheld camera following subject through their environment. Slight
jitter — human operator feel. Camera sometimes lags behind subject
movement, catching up. Focus occasionally hunts then locks. Sound
from on-camera microphone — room reverb, footsteps, ambient.
This tells the viewer: this is real, unscripted, authentic.
Timing: camera lags 0.3s behind subject movement. Focus hunts at
2s and 5s marks, locks within 0.2s."
```

### The Reveal Orbit
Shows the subject from multiple angles, communicating confidence.

```
"Camera orbits subject 180 degrees over 8 seconds. Subject stays
centered, possibly in slight motion (speaking, gesturing, working).
Each angle reveals different environmental elements — bookshelf,
window, equipment, awards. Consistent distance from subject.
This communicates: 'I'm comfortable being seen from every angle.'
0-2s: initial angle + environment element 1. 2-4s: 90° rotation,
element 2 appears. 4-8s: remaining 90° reveals element 3-4."
```

---

## Sound Design for Personal Brand

### Ambient Authority
```
"Sound: real workspace ambient. Keyboard clicks at natural rhythm.
Soft music from speakers — faint, part of the environment not
added in post. Clock ticking. Coffee cup placed on desk. Phone
buzzes once (ignored). The sound tells a story: this person is
busy, focused, in demand but not overwhelmed."
```

### Voice-First Hook
```
"Sound begins at 0.0s with confident voice: '[provocative statement
about industry/niche — 5-8 words max].' No intro, no 'hey guys.'
Voice is clean, close-mic, minimal room reverb. Statement creates
curiosity or controversy. Visual can be simple — face or text —
because the voice IS the hook."
```

---

## Complete Example Prompts

### Example 1: Founder Authority Intro (10s)

```
SEEDANCE 2.0 PROMPT:

Black screen for 0.3s. Then: warm ambient light slowly rises on
subject's hands working at desk. Extreme close-up — only hands and
desk surface visible. Hands are typing/writing/sketching with
purposeful movement. Macro detail: watch on wrist, ring, quality
pen, premium desk surface.

0-2s: Hands only. Camera angle: top-down at 60 degrees. Shallow
depth of field — only fingertips sharp. Warm side-light from left.
Sound: ASMR-quality key clicks or pen strokes. No music. Intimate,
focused. Viewer watches someone in deep work.

2-4s: Camera begins slow pull-back and rotation. Reveals arms,
desk setup, edge of monitor. Movement is smooth dolly, no handheld.
Sound: ambient workspace enters — soft hum of equipment, distant
city noise. Subtle music note enters: single sustained synth pad.

4-7s: Camera continues pull-back to medium shot. Subject fully
revealed in workspace. Three-quarter angle. Subject focused on work,
hasn't looked at camera. Environment communicates: quality monitor,
clean desk, considered workspace design. Warm key light from window
left, practical desk lamp as accent, monitor glow as fill.

Sound: ambient music builds — minimal electronic, warm bass, no
drums yet. Environment sounds continue underneath.

7-9s: Subject looks up from work directly into camera. Not startled
— calm, knowing. Slight smile. The look says: "I know you're here."
Camera stops pulling back — holds on medium close-up. Focus sharpens
on eyes. Sound: music adds subtle percussion. Moment of connection.

9-10s: Subject returns to work. Camera holds for 1s on them working.
Message: this person's work is more important than the camera. Their
focus is the flex. Sound resolves to ambient. Clean ending.

Material references: @image1 for subject face/appearance. @image2
for workspace environment.
```

### Example 2: Day-in-the-Life Montage (12s)

```
SEEDANCE 2.0 PROMPT:

Pre-dawn exterior. City skyline or neighborhood in blue-hour light.
Cool color temperature (7000K). Empty streets, still atmosphere.

0-2s: Wide establishing shot of location at 5am. Quiet, still. Only
distant ambient sound. Single lit window in building — subject's
workspace. Camera holds on the lonely lit window. Sound: morning
silence, distant bird, city hum.

2-4s: Cut to interior. Subject at desk, screen glow on face.
Already working. Coffee steam rises in backlight. Camera at eye
level, across the desk. Warm practical lighting from desk lamp
contrasts with cool pre-dawn window light. Sound: keyboard, coffee
cup, soft ambient music (lo-fi or classical, very faint — subject's
own music).

4-6s: Time skip — light changes. Now bright morning. Hard cut to
subject in different outfit/position. Standing at whiteboard or
speaking to camera (content creation). Energy shifts from quiet
focus to active output. Camera handheld, slightly dynamic.
Sound: more energetic ambient. Voice fragments (not full sentences,
just the energy of speaking).

6-8s: Afternoon. Subject on phone/meeting or reviewing work. New
angle — through glass door or over shoulder. Documentary feel.
Workspace now alive with activity evidence: multiple screens, notes,
reference materials. Golden afternoon light from window. Sound:
one-sided conversation fragments, productive ambient.

8-10s: Evening. Subject reviewing results/metrics on screen. Close-up
of screen showing positive outcomes (chart up, notifications, inbox
zero). Camera racks focus from screen to subject's satisfied
expression. Warm desk lamp lighting. Sound: quiet achievement moment.
Music returns — resolved, warm chord.

10-12s: Subject closes laptop. Clean desk shot. Stands and walks
away from frame. Camera holds on empty workspace in warm evening
light. The space tells the story of the day. Sound: laptop close
click, chair push, footsteps fading. Music sustains, fades.

Material references: @image1 subject. @image2 workspace.
```

### Example 3: Quick Authority Hook (6s)

```
SEEDANCE 2.0 PROMPT:

Subject walking down corridor/hallway toward camera. Steadicam pulls
back at matching speed. Low angle (camera at waist height, looking
up slightly) — subject appears powerful, tall. Symmetrical corridor
framing — leading lines converge behind subject.

0-2s: Walk begins. Subject in sharp focus, background in motion
blur. Confident stride, relaxed shoulders, purposeful pace. Single
point of light behind them creates silhouette edge. Sound: confident
footsteps on hard floor, echoing slightly. No music. Footstep
rhythm is the beat.

2-4s: Camera speed increases slightly — subject closing distance.
Background details emerge from blur: this is an office, studio, or
creative space. Light intensifies from behind. Subject's face
becoming more visible, more detailed. Sound: footsteps louder, room
ambient grows, anticipation building.

4-5.5s: Subject reaches camera position. Stops. Camera stops. Close
medium shot. Direct eye contact. One beat of stillness. Sound: last
footstep echoes, then silence. The stop is the statement.

5.5-6s: Subject's expression shifts — slight confident nod or
half-smile. Brand name or handle appears in clean typography below
frame. Sound: single low bass note + subtle chime. Resolution.

Lighting: backlit corridor with practicals on walls providing edge
light. As subject approaches, front fill light gradually increases
so face is visible by the stop moment. Color: warm amber from behind,
neutral fill from front.
```