Email Sequence

# Skill: Email Sequence (Cross-Cutting)

## Purpose

Design and draft multi-email sequences (drip campaigns, nurture flows, onboarding series) with full copy, timing delays, branching logic, exit conditions, and performance benchmarks.

## When to Use

- When building user onboarding, lead nurturing, re-engagement, win-back, or product launch email flows.
- When you need a complete campaign map showing visual delays and conditions.
- When setting up automated email campaigns in platforms like Klaviyo, HubSpot, Mailchimp, or Customer.io.

## Step-by-Step Process

### Step 1: Sequence Strategy
- Define the core goal of the sequence (e.g., convert trial to paid) and exit conditions (when a recipient completes the goal, remove them).
- Establish the overall narrative arc and progression across all emails.

### Step 2: Sequence Architecture & Delays
- Map out the number of emails and delay intervals (e.g., Email 1 on day 0, Email 2 on day 3, etc.).
- Set branching logic based on user action (e.g., opened but did not click vs. clicked).

### Step 3: Write Email Copy
- For each email, provide 2-3 subject line options and a compelling preview text (40-90 chars).
- Draft scannable body copy with clear benefit hooks and exactly one primary CTA.

### Step 4: Define Exit & Suppression Logic
- Specify who should be excluded (suppression rules) and when they exit the flow automatically.

### Step 5: Establish Performance Benchmarks
- Provide standard industry metrics (Open Rate, CTR, Conversion Rate) for tracking.

## Required Input

- **Sequence Type**: Onboarding, lead nurture, re-engagement, win-back, etc.
- **Goal**: The single action that ends the sequence.
- **Audience**: Segmentation details, buyer persona, lifecycle stage.
- **Delays/Timing**: Desired delay intervals.

## Expected Output

- **Sequence Overview Table**: Summary of emails, delays, and CTAs.
- **Email Drafts**: Full copy-paste-ready drafts including subject lines, preview text, body copy, and CTAs.
- **Branching Flow Diagram**: Text-based ASCII flow chart displaying paths and exit points.
- **Target Performance Benchmarks Table**: Expected Open Rate, CTR, and Conversion metrics.

## Tone & Rules

- Write in a friendly, conversational, yet highly professional and value-first tone.
- Avoid multiple competing CTAs in a single email. Keep it highly focused on one next step.
- Include personalization tokens (e.g., `{{first_name}}`, `{{company}}`) in email body text.

## Available Templates

- None

## Available Scripts

- None

## Examples

See `examples/` directory.

## Links to Other Skills

- **content-creation**: Use content guidelines and hook formulas to write email drafts.
- **documents**: Use to outline technical integration guides linked in the emails.