Content Creation

# Skill: Content Creation (Cross-Cutting)

## Purpose

Draft high-converting marketing copy and content assets across multiple channels — blog posts, social media, email newsletters, landing pages, case studies, and press releases.

## When to Use

- When writing or editing copy for digital marketing channels.
- When you need specific structural guidelines for a blog, newsletter, case study, or landing page.
- When optimizing content for SEO (keyword placement, headers, metadata).

## Step-by-Step Process

### Step 1: Research & Intent Alignment
- Identify the target audience, channel constraints, and the single call to action (CTA).
- Define the primary keyword and 2-3 secondary keywords if SEO is required.

### Step 2: Select the Structural Template
- Use the channel-specific structure (e.g., Blog: Headline -> Intro -> Body H2s -> Conclusion -> Meta; Social: Hook -> Body -> CTA -> Hashtags).

### Step 3: Draft the Copy
- Write benefit-first copy using active voice. Keep reading level appropriate (e.g., 8th-grade level for general public).
- Maintain scannability with short paragraphs, subheadings, and bullet points.

### Step 4: Integrate SEO & CTA
- Insert primary keyword naturally in critical locations (headline, first 100 words, one H2, meta).
- Build a compelling, action-oriented CTA with low-friction text (e.g., "Start your free trial" instead of "Submit").

### Step 5: Proofread & Optimize
- Review against the channel checklist (e.g., email subject line length, mobile readability).

## Required Input

- **Content Type**: Blog post, email newsletter, social post, landing page copy, case study, etc.
- **Goal/CTA**: The action you want the reader to take.
- **Audience**: Demographics, pain points.
- **Target Keywords** (Optional): Primary and secondary keywords.

## Expected Output

- **Copy Outline**: Brief breakdown of sections and metadata.
- **Full Written Draft**: Copy-paste ready markdown draft including headlines, body, subheadings, and CTAs.
- **Headline Variations**: 3-5 headline options using proven formulas.
- **Meta Fields**: Title tags and meta descriptions (if web/blog).

## Tone & Rules

- Write in an engaging, benefit-driven, and audience-appropriate tone.
- Avoid passive voice, corporate jargon, and generic filler sentences.
- Limit paragraph lengths to 2-4 sentences max for digital readability.

## Available Templates

- None

## Available Scripts

- None

## Examples

See `examples/` directory.

## Links to Other Skills

- **seo-audit**: Use keyword recommendations from the audit to write SEO-optimized content.
- **documents**: Use to format large-scale guides or technical whitepapers.
- **ui-ux**: Use to align landing page copy layout with visual hierarchy rules.