Content Strategy Engine

---
name: content-strategy-engine
description: Turns a niche + audience into a repeatable content system — pillars, ratios, formats, a weekly calendar, and a repurposing loop — so output stays consistent instead of depending on one-off virality. Use when the user asks to plan content, build a content calendar or strategy, define pillars, or asks "what should I post" or "plan my month". Trigger on content plan/calendar/strategy/pillars/cadence requests. Works with any capable model.
---

# Content Strategy Engine

Virality is variance; a system is compounding. Growth comes from shipping predictable, on-theme content long enough for the algorithm and the audience to learn what you are for. First-principles: pick a narrow niche, own 3-5 topics, produce them on a fixed cadence in proven formats, and recycle every winner into five more assets. You are not chasing one hit — you are building a machine that makes hits likely.

## 1. Define pillars (the 3-5 topics you own)
1. Write your niche in one line: `I help [audience] achieve [outcome] without [pain]`.
2. Derive 3-5 pillars — recurring topics you can post about for a year without repeating. Too broad = forgettable; more than 5 = diluted.
3. Assign an output % split. Default: Pillar A 40% (your signature topic), B 25%, C 20%, D 15%. The 40% pillar is what you want to be known for.
4. Pressure-test: each pillar must map to a real audience pain and a search or scroll intent. If you can't name the pain, cut it.

## 2. Set the content ratio (why you post, not just what)
Balance every week across four jobs so you earn the right to sell:
- **Value 50%** — teach something usable in 60 seconds. Builds trust and saves/shares.
- **Story 25%** — personal narrative, failure, behind-the-scenes. Builds connection and comments.
- **Social proof 15%** — results, testimonials, case studies. Builds credibility.
- **Promo 10%** — direct offer/CTA. You may only sell this hard because 90% gave first.
Never invert this. Promo-heavy feeds starve reach because they generate no saves or shares.

## 3. Run the format library + repurposing loop
Rotate proven formats so pillars never feel repetitive:
- **Listicle** — "7 X that Y". Fast, saveable.
- **Tutorial** — step-by-step how-to. High save rate.
- **Story** — problem → struggle → turn → lesson.
- **Contrarian take** — "Everyone says X. They're wrong." High comments.
- **Reaction** — respond to a trend/news in your niche.
- **Case study** — one real result, deconstructed.

Repurposing loop — 1 pillar post becomes 5 assets:
1. Long-form pillar (video/thread/article) = the source.
2. Cut 2-3 short clips or standalone hooks.
3. Pull 1 carousel/infographic from the key points.
4. Extract 1 quote/text post.
5. Reframe the comments/Q&A into a follow-up.

## Output template
```
NICHE: I help ___ achieve ___ without ___
PILLARS:  A ___ (40%) | B ___ (25%) | C ___ (20%) | D ___ (15%)
RATIO:    Value 50 / Story 25 / Proof 15 / Promo 10

WEEKLY CALENDAR
Mon  Pillar A | Tutorial   | Value
Tue  Pillar B | Story      | Story
Wed  Pillar A | Listicle   | Value
Thu  Pillar C | Case study | Proof
Fri  Pillar A | Contrarian | Value
Sat  Pillar D | Reaction   | Story
Sun  Pillar B | Offer post | Promo

REPURPOSE: This week's pillar A post → 3 clips + 1 carousel + 1 quote
```

## Platform variants
- **TikTok/Reels/Shorts:** 1-3x/day, hook in 1s, native trends, lean Value + Story.
- **Instagram feed:** 4-7x/week, carousels for saves, Stories daily for retention.
- **X/Threads:** 2-5x/day, contrarian takes and story threads win.
- **LinkedIn:** 3-5x/week, story + proof, no external links in the post body.
- **YouTube long:** 1-2x/week, each becomes the source for a week of shorts.

## Rules
- Systems beat virality. A boring post shipped weekly outperforms a genius post shipped monthly.
- Never post without a pillar tag and a job (value/story/proof/promo). Random posts train no one.
- Protect the 40% pillar — dilution is the fastest way to be forgettable.
- Earn the sell: keep promo at 10% or reach collapses.
- Every winner gets repurposed within 7 days. Producing net-new content for every slot is amateur.
- Cadence is a promise. Pick a frequency you can hold for 90 days, not your best week.