执行邮件营销任务,包括群发营销邮件、自动化回信监控、FAQ 知识库智能匹配、语种自动对齐。
Scanned 9/7/2026
Install to Claude Code
npx -y skills add modbender/skill-library-mcp --skill email-marketing-3 --agent claude-codeInstalls into .claude/skills of the current project.
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---
name: email-marketing
description: 执行邮件营销任务,包括群发营销邮件、自动化回信监控、FAQ 知识库智能匹配、语种自动对齐。
---
# 邮件营销与智能回信 Skill (Email Marketing & Auto-Reply)
本 Skill 用于稳健地执行邮件营销任务及自动化回信闭环。
## 核心功能
1. **个性化群发**:自动读取 `邮箱.xlsx`,根据每行数据动态替换 HTML 中的 `【变量名】` 占位符,实现一对一精准营销。
2. **自动化回信监控**:定期扫描收件箱中的未读邮件,识别客户提问。
3. **FAQ 知识库匹配**:收到回信后,强制检索 `faq.txt`。仅针对知识库中有明确答案的问题进行回复,不确定的保持静默。
4. **语种对齐与商务礼仪**:自动识别回信语言(如中、英、日等),以同语种、高标准商务礼貌语气生成回信草案。
5. **测试发信与防拦截**:内置干扰指纹码与模拟人工发信延迟,降低进入垃圾箱的概率。
## 资源依赖
* **名单**:`邮箱.xlsx` (支持读取 `kol name`, `gender` 等用于内容替换)
* **标题**:`邮件标题.txt`
* **内容**:`邮件内容.html`
* **知识库**:`faq.txt` (用于自动回信的标准答案参考)
## 操作指南
### 1. 测试发送
`python3 final_sender.py`
### 2. 执行全量群发
`python3 final_sender.py run`
### 3. 扫描并自动处理回信
运行脚本扫描新邮件,并结合 FAQ 进行智能拟稿:
`python3 auto_reply_manager.py`
### 4. 确认并发送回信
`python3 auto_reply_manager.py send "recipient@email.com" "Subject" "Content"`
### 5. 查看统计报表
`python3 check_replies.py`
## 自动化运行准则 (Mandatory)
* **查重原则**:已经回复过的不需要再次回复。
* **明确性原则**:只有明确在 FAQ 中有答案的问题才回复,不确定无需回复。
* **内容一致性**:HTML 渲染仅改变样式,严禁更改文案具体内容(变量除外)。
* **稳重降频**:正式发送每封间隔 3-8 秒随机延迟,每 10 封长休息。
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