Seo Audit

---
name: seo-audit
description: >
  Full website SEO audit with parallel subagent delegation. Crawls up to 500
  pages, detects business type, delegates to 7 specialists, generates health
  score. Use when user says "audit", "full SEO check", "analyze my site",
  or "website health check".
user-invokable: true
argument-hint: "[url]"
allowed-tools:
  - web_open
  - web_read_text
  - web_read_html
  - web_seo_audit
  - web_exec_js
  - web_click
  - web_type_input
  - web_press_key
  - term_run_command
---

# Full Website SEO Audit

## Process

1. **Fetch homepage**: use `web_open` to open page, then `web_seo_audit` for baseline
2. **Detect business type**: analyze homepage signals per seo orchestrator
3. **Crawl site**: use `web_open` + `web_read_html` to navigate key pages, respect robots.txt
4. **Delegate to subagents** (if available, otherwise run inline sequentially):
   - `seo-technical` -- robots.txt, sitemaps, canonicals, Core Web Vitals, security headers
   - `seo-content` -- E-E-A-T, readability, thin content, AI citation readiness
   - `seo-schema` -- detection, validation, generation recommendations
   - `seo-sitemap` -- structure analysis, quality gates, missing pages
   - `seo-performance` -- LCP, INP, CLS measurements
   - `seo-visual` -- screenshots, mobile testing, above-fold analysis
   - `seo-geo` -- AI crawler access, llms.txt, citability, brand mention signals
   - `seo-local` -- GBP signals, NAP consistency, reviews, local schema, industry-specific local factors (spawn when Local Service industry detected: brick-and-mortar, SAB, or hybrid business type)
5. **Score** -- aggregate into SEO Health Score (0-100)
6. **Report** -- generate prioritized action plan

## Crawl Configuration

```
Max pages: 500
Respect robots.txt: Yes
Follow redirects: Yes (max 3 hops)
Timeout per page: 30 seconds
Concurrent requests: 5
Delay between requests: 1 second
```

## Output Files

- `FULL-AUDIT-REPORT.md`: Comprehensive findings
- `ACTION-PLAN.md`: Prioritized recommendations (Critical > High > Medium > Low)
- `screenshots/`: Desktop + mobile captures (if Playwright available)

## Scoring Weights

| Category | Weight |
|----------|--------|
| Technical SEO | 22% |
| Content Quality | 23% |
| On-Page SEO | 20% |
| Schema / Structured Data | 10% |
| Performance (CWV) | 10% |
| AI Search Readiness | 10% |
| Images | 5% |

## Report Structure

### Executive Summary
- Overall SEO Health Score (0-100)
- Business type detected
- Top 5 critical issues
- Top 5 quick wins

### Technical SEO
- Crawlability issues
- Indexability problems
- Security concerns
- Core Web Vitals status

### Content Quality
- E-E-A-T assessment
- Thin content pages
- Duplicate content issues
- Readability scores

### On-Page SEO
- Title tag issues
- Meta description problems
- Heading structure
- Internal linking gaps

### Schema & Structured Data
- Current implementation
- Validation errors
- Missing opportunities

### Performance
- LCP, INP, CLS scores
- Resource optimization needs
- Third-party script impact

### Images
- Missing alt text
- Oversized images
- Format recommendations

### AI Search Readiness
- Citability score
- Structural improvements
- Authority signals

## Priority Definitions

- **Critical**: Blocks indexing or causes penalties (fix immediately)
- **High**: Significantly impacts rankings (fix within 1 week)
- **Medium**: Optimization opportunity (fix within 1 month)
- **Low**: Nice to have (backlog)

## DataForSEO Integration (Optional)

If DataForSEO MCP tools are available, spawn the `seo-dataforseo` agent alongside existing subagents to enrich the audit with live data: real SERP positions, backlink profiles with spam scores, on-page analysis (Lighthouse), business listings, and AI visibility checks (ChatGPT scraper, LLM mentions).

## Error Handling

| Scenario | Action |
|----------|--------|
| URL unreachable (DNS failure, connection refused) | Report the error clearly. Do not guess site content. Suggest the user verify the URL and try again. |
| robots.txt blocks crawling | Report which paths are blocked. Analyze only accessible pages and note the limitation in the report. |
| Rate limiting (429 responses) | Back off and reduce concurrent requests. Report partial results with a note on which sections could not be completed. |
| Timeout on large sites (500+ pages) | Cap the crawl at the timeout limit. Report findings for pages crawled and estimate total site scope. |