Landing Pages

---
name: landing-pages
version: 1.0.0
category: Product & Strategy
domain: conversion-optimization
author: Matt Warren
license: MIT
status: production
updated: 2026-02-07
activation_triggers:
  - "landing page"
  - "conversion rate"
  - "CRO"
  - "sign up page"
  - "sales page"
  - "opt-in page"
  - "lead magnet page"
  - "above the fold"
tools: []
---

# Landing Pages

High-converting landing page wireframes, copy, and CRO recommendations.

## Purpose

Create landing page structures that convert visitors into leads or customers. Combine persuasive copy with proven layout patterns.

## Workflow

### Step 1: Gather Context
- Goal: lead capture, product sale, sign up, demo request
- Traffic source: paid ads, organic, email, social
- Target audience
- Key offer/value prop
- Current conversion rate (if exists)

### Step 2: Page Structure
Standard high-converting layout:

1. **Hero Section:** Headline + subheadline + CTA + social proof
2. **Problem Section:** Agitate the pain they're experiencing
3. **Solution Section:** How your product solves it (benefits, not features)
4. **Social Proof:** Testimonials, logos, case study snippets, numbers
5. **How It Works:** 3-step process (simplify complexity)
6. **Features/Benefits:** What they get (benefit-led, not feature-led)
7. **Pricing/Offer:** Clear pricing or offer details
8. **FAQ:** Address top 5 objections
9. **Final CTA:** Repeat the primary call to action
10. **Risk Reversal:** Guarantee, free trial, easy cancellation

### Step 3: Write the Copy
For each section, write:
- Headline and body text
- CTA button text (action-specific: "Start free trial" not "Submit")
- Supporting copy (testimonial suggestions, proof points)

### Step 4: CRO Recommendations
- Remove navigation (for dedicated landing pages)
- Single CTA — don't offer multiple paths
- Mobile-first copy (short paragraphs, large buttons)
- Speed recommendations
- Trust signals placement

## Output Format
```markdown
## Landing Page: [Product/Offer]

### Wireframe
[Section-by-section structure with copy]

### Hero
**Headline:** [text]
**Subheadline:** [text]
**CTA:** [button text]

[Continue for each section]

### CRO Checklist
[Optimization recommendations]
```

## Constraints
- No navigation links on conversion-focused landing pages
- One CTA per page (can repeat, but same action)
- Don't overload with content — every section must earn its place
- Note where the user needs to provide real testimonials/logos