Brand Voice

---
name: brand-voice
description: Brand tone, messaging hierarchy, CTAs, and terminology. Loaded automatically by /ads and /ads-batch. Edit this file to match your company or client.
disable-model-invocation: false
---

# Brand Voice Guidelines

> ⚠️ CUSTOMIZE THIS FILE before using /ads — replace all [bracketed] placeholders.

## Company
- **Name**: [Your Company Name]
- **Industry**: [e.g., B2B SaaS, E-commerce, Professional Services]
- **Primary market**: [e.g., DACH, CEE, Poland, Global]

## Tone of Voice
- **Primary tone**: [e.g., Professional but approachable]
- **Avoid**: [e.g., Overly casual slang, jargon without context, aggressive sales language]
- **Key adjectives**: [e.g., Trustworthy, innovative, results-driven]

## Messaging Hierarchy
1. **Primary message**: [Core value proposition — 1 sentence]
2. **Secondary message**: [Supporting benefit]
3. **Tertiary message**: [Differentiator or proof point]

## Mandatory Elements
- **Must include**: [e.g., Brand name in at least 2 headlines]
- **Must avoid**: [e.g., Competitor names, unverified claims like "best" or "#1"]
- **Legal/compliance**: [e.g., "Certified partner", disclaimer requirements]

## Social Proof Available
- [e.g., "500+ clients", "Since 2010", "Google Partner", "4.8★ rating"]

## CTAs Preferred
- EN: [e.g., "Get a Demo", "See Pricing", "Start Free Trial"]
- DE: [e.g., "Demo ansehen", "Preise anzeigen", "Kostenlos testen"]
- FR: [e.g., "Demandez une démo", "Voir les tarifs", "Essayez gratuitement"]
- ES: [e.g., "Solicita una demo", "Ver precios", "Prueba gratis"]
- AR: [e.g., "احجز عرضاً", "شاهد الأسعار", "جرّب مجاناً"]
- PL: [e.g., "Umów demo", "Zobacz cennik", "Przetestuj za darmo"]

## Keywords & Terminology
- **Use**: [preferred terms]
- **Avoid**: [terms to never use]

## Language-Specific Notes

### English (EN)
- British or American spelling: [choose one]

### German (DE)
- Formal "Sie" or informal "du": [choose one]
- Compound nouns eat character limits fast — prepare shorter alternatives

### French (FR)
- Formal "vous" or informal "tu": [choose one]

### Spanish (ES)
- Spain (ES-ES) or Latin America (ES-LATAM): [choose one — affects vocabulary and register]
- Formal "usted" or informal "tú": [choose one]
- Avoid inverted punctuation (¿, ¡) in headlines to save characters

### Arabic (AR)
- Modern Standard Arabic (MSA) or dialect: [choose one — MSA recommended for B2B]
- Omit tashkeel diacritics in ads to save characters: [yes/no — yes recommended]
- Brand/product names in Latin script or transliterated: [choose one]

### Polish (PL)
- Formal "Państwo" or informal "Ty" form: [choose one]
- Polish diacritics (ą, ć, ę, ł, ń, ó, ś, ź, ż) count as 1 character each in Google Ads