Landing Page Copy

---
name: landing-page-copy
description: |
  Generate high-converting landing page copy with headlines, benefits, CTAs, and social proof.
  TRIGGERS - Use when user wants landing page copy, sales page content, or conversion-focused web copy.
---

# Landing Page Copy Writer

## Overview
Creates conversion-optimized landing page copy using proven direct response frameworks.

## Workflow

### Step 1: Gather Info
1. **Product/service**: What are you selling?
2. **Target audience**: Who buys this?
3. **Price point**: How much?
4. **Main benefit**: What transformation do you deliver?
5. **Proof**: Results, testimonials, case studies?
6. **Page type**: Lead gen (free), sales page (paid), or waitlist?

### Step 2: Write the Sections

**Above the fold:**
- Headline (main promise)
- Subheadline (how you deliver)
- CTA button
- Social proof snippet

**Problem section:**
- Pain points (3-5)
- Cost of inaction
- "Sound familiar?"

**Solution section:**
- Your approach
- Why it works
- Key differentiator

**Benefits (not features):**
- Benefit 1 → Supporting detail
- Benefit 2 → Supporting detail
- Benefit 3 → Supporting detail

**Social proof:**
- Testimonials (3 minimum)
- Logos / "as seen in"
- Numbers (users, results, years)

**How it works:**
- Step 1 → Step 2 → Step 3

**Pricing / Offer:**
- What's included
- Bonuses (if any)
- Guarantee

**FAQ:**
- Top 5-7 objections answered

**Final CTA:**
- Restate the transformation
- Urgency element
- Button

## Output Format
```markdown
# Landing Page: [Product Name]

## HERO SECTION
**Headline**: [Main promise]
**Subheadline**: [How you deliver it]
**CTA**: [Button text]
**Social proof**: [One-liner]

## PROBLEM SECTION
[Copy addressing pain points]

## SOLUTION SECTION
[Your approach and why it works]

## BENEFITS
[3-5 benefits with supporting details]

## SOCIAL PROOF
[Testimonials, numbers, logos]

## HOW IT WORKS
[3-step process]

## OFFER / PRICING
[What they get and for how much]

## FAQ
[5-7 objection-handling questions]

## FINAL CTA
[Closing copy + button]
```

## Quality Checklist
- [ ] Headline communicates one clear benefit
- [ ] Copy addresses objections before they arise
- [ ] CTA appears at least 3 times on page
- [ ] Benefits focus on outcomes (not features)
- [ ] Social proof is specific (numbers, names, results)