Run a Play pre-registration campaign to build install pipeline before launch. Use when the user says 'pre registration play', 'pre register android', 'pre launch hype android'.
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---
name: "pre-registration-campaign"
description: "Run a Play pre-registration campaign to build install pipeline before launch. Use when the user says 'pre registration play', 'pre register android', 'pre launch hype android'."
---
# Pre-Registration Campaign (Play)
Build install pipeline 3-6 weeks before launch. Auto-installs when live.
## How it works
1. You enable pre-registration in Play Console
2. Users opt-in via Play Store listing (still pre-launch)
3. App downloads automatically when you release
4. Users get a launch notification
Conversion: 60-80% of pre-registers install when released.
## When to use
- Game launches (highest ROI)
- Highly-anticipated apps
- Apps with influencer/community backing
- Apps with marketing budget (>$5k) for pre-launch
- 3-6 weeks of runway
When NOT to
- Solo indie with no audience
- Hyper-niche app
- Launch within 2 weeks (need 3+ weeks for momentum)
## Setup
Play Console → Releases → Pre-registration → Create.
1. Upload assets (screenshots, video, description)
2. Set release date (estimated, can change)
3. Pre-register goes live for opt-ins
4. Optional: reward for pre-registers (exclusive content, badges)
## Marketing for pre-registration
- Social media (Twitter, TikTok, Reddit) directing to Play
- Pre-launch website with Play badge
- Influencer outreach (gaming/niche YouTubers)
- Email list building (subscribe for launch notification)
- Press outreach for game/lifestyle launches
## Launch day
Day 0:
- Pre-registers auto-install
- Send Push notification (Play handles this)
- Social media announcement
- Press release
- ProductHunt / HackerNews submission
## Common gotchas
- Pre-register conversion: 60-80%; plan for ~70%
- Quality assets matter more pre-launch (no installs to prove worth)
- Delaying launch = pre-registers lose interest
- 90-day cap on pre-registration campaign
## Combine with Internal Testing
Pre-registration LIVE listing + Internal testing track for fast iteration.
## Pair with
- `plan-launch-android`
- `submit-product-hunt`
- `tiktok-marketing-app`
