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---
name: "jtbd-interview"
description: "Run a Jobs To Be Done switch interview. Use when the user says 'JTBD interview', 'switch interview', 'Jobs To Be Done', 'why they switched'."
---
# JTBD Interview
Reframe research from "what features?" to "what job is the user hiring my product to do?"
## Switch Interview 4-stage timeline
1. **First Thought** — "Take me back to when you first realized you needed something like this. What was happening?"
2. **The Trigger** — "What pushed you from thinking about it to actively looking?"
3. **The Search** — "Walk me through what you tried. What did you compare? What annoyed you about each?"
4. **The Decision** — "What made you choose what you chose? What almost stopped you?"
## Output: job story
*"When [situation], I want to [motivation], so I can [expected outcome]."*
This sentence becomes North Star — every feature gets gut-checked against it.
## Pair with
- `interview-users` for full conversation flow
- `research-competitors` for what they considered
## Reference
`references/05-product-design.md`
