Danthamanvoiss Paid Ads Brief Draft

---
name: paid-ads-brief-draft
description: Draft channel-ready paid ads brief with audience, offers, creative requirements, and measurement assumptions.
version: 0.1.0
tags: [marketing, paid-ads, brief, draft-only]
---

## Purpose

Draft channel-ready paid ads brief with audience, offers, creative requirements, and measurement assumptions.

## Use when

- A paid campaign needs a production-ready brief before trafficking/execution.
- You need ad-specific requirements distinct from broader campaign planning.

## Required inputs

- Campaign objective, budget assumptions, and approved offers [client-provided].
- Audience context and exclusions from context/BRAND-CONTEXT.template.md and context/CLIENT-CONTEXT.template.md.
- Platform constraints, compliance notes, and conversion events.

## Safety/authority

- No fabricated benchmarks, reach, CPA/ROAS guarantees, or policy claims.
- Separate assumptions from confirmed setup details.
- Draft-only brief; no ad account changes.

## Workflow

1. Translate objective into channel-level brief requirements.
2. Define audience, creative angles, CTA variants, and guardrails.
3. Specify measurement setup assumptions and validation checks.
4. List blockers/unknowns before launch readiness.

## Output format
```

- Paid ads brief summary
- Channel requirements table
- Measurement/attribution assumptions
- Pre-launch unknowns and approvals
```

## Quality checks

- Brief fields are complete enough for trafficking without inventing data.
- Differentiates ad brief scope from full-funnel campaign strategy.

## Related skills

campaign-plan, creative-brief-generator, social-content-ops-plan