When the user wants to understand, reduce, or recover from developer churn. Trigger phrases include "why developers leave," "churn rate," "win-back campaign," "at-risk users," "developer retention," "preventing churn," or "competitor switching."
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---
name: developer-churn
description: When the user wants to understand, reduce, or recover from developer churn. Trigger phrases include "why developers leave," "churn rate," "win-back campaign," "at-risk users," "developer retention," "preventing churn," or "competitor switching."
risk: critical
source: https://github.com/jonathimer/devmarketing-skills/tree/main/skills/developer-churn
source_repo: jonathimer/devmarketing-skills
source_type: community
date_added: 2026-07-01
license: MIT
license_source: https://github.com/jonathimer/devmarketing-skills/blob/main/LICENSE
---
# Developer Churn
## Detailed Guide
Read [the detailed guide](references/detailed-guide.md) before executing this skill. It retains the complete procedure and reference material. Treat its safety, prerequisites, and validation requirements as mandatory. For focused work, load the relevant sections; for end-to-end work, read the guide completely.
## When to Use
Use this skill when the user wants to understand, reduce, or recover from developer churn. Trigger phrases include "why developers leave," "churn rate," "win-back campaign," "at-risk users," "developer retention," "preventing churn," or "competitor switching.".
This skill helps you understand why developers leave, identify at-risk users before they churn, and win back those who've already left. No guilt trips or desperate discounts — just honest understanding and genuine value.
---
## Data and action boundaries
Use only authorized, minimized customer data. Keep identifiers out of reports, honor retention and opt-outs, and do not infer a person's intent from a health score. Draft campaigns locally; sending outreach, enrolling users, offering credits or changing billing needs explicit user authority and actual offer terms. Named vendors are examples, not verified current capabilities.
## Limitations
- Use this skill only when the task clearly matches its upstream source and local project context.
- Verify commands, generated code, dependencies, credentials, and external service behavior before applying changes.
- Do not treat examples as a substitute for environment-specific tests, security review, or user approval for destructive or costly actions.
