Shopify Influencer Campaign

---
name: shopify-influencer-campaign
description: 为Shopify商家提供从网红分层筛选、外联话术、合作简报、合同条款到ROI追踪的一站式网红营销活动策划与执行框架，帮助品牌高效启动和管理创作者合作。
allowed-tools: Bash
metadata:
  manai:
    homepage: https://github.com/mguozhen/shopify-influencer-campaign
title: Shopify网红营销
example: |-
  输入提示词：`influencer campaign plan: 可持续护肤品，月预算5000美元`，技能将输出包含以下七大模块的完整策略：
  1. 网红分层组合（纳米、微型、中腰部、头部网红配比）
  2. 针对护肤品类的达人发掘与审核标准
  3. 高回复率的冷启动外联私信/邮件模板
  4. 交付物、关键信息和创意指南的活动简报模板
  5. 仅赠品、固定酬劳、联盟佣金及混合模式的报酬方案
  6. 关键合同条款与FTC（美国联邦贸易委员会）合规披露要求
  7. 带UTM链接、专属促销码的效果追踪方案及行业基准对照
version: 1.0.0
---
# Shopify Influencer Campaign Manager

A complete influencer marketing campaign framework for Shopify merchants. This skill builds a full campaign strategy from influencer identification and tiering to outreach scripts, creative briefs, contract terms, and ROI measurement.

## Usage

```
influencer campaign plan: <store niche or URL>
creator marketing strategy: <brand and budget>
influencer outreach for: <product category>
plan my influencer campaign: <niche and goals>
```

## What You Get

1. **Influencer Tiering Strategy** — Nano, micro, macro, and mega influencer mix
2. **Discovery & Vetting Framework** — How to find and qualify creators for your niche
3. **Outreach Templates** — Cold DM and email scripts with high response rates
4. **Campaign Brief Template** — Deliverables, talking points, and creative guidelines
5. **Compensation Models** — Gifting, flat fee, affiliate, and hybrid structures
6. **Legal & Contracts** — Key contract clauses and FTC disclosure requirements
7. **Tracking & ROI Measurement** — UTM links, promo codes, and performance benchmarks